The bottled water market in Italy

The global bottled water market has been experiencing steady growth, with particular momentum in Asia. By 2019, bottled water sales reached approximately 289 billion liters, with a projection to increase to 371 billion liters by 2024, expanding at a compound annual growth rate (CAGR) of 5.12% from the previous rate of 5.9% from 2014 to 2019. Belgium's market reflects this trend with rising per capita consumption, reaching €54 per capita in 2018, indicating a 35% increase from €40 in 2012. Despite the volume and per capita growth, company revenues have not proportionally increased, suggesting potential margin decreases or other factors impacting revenue recognition. The industry is facing significant environmental pressures, leading to increased use of recycled PET (rPET) in bottling, with large players like Evian aiming for 100% rPET by 2025. Flavored water is proliferating rapidly, growing at a CAGR of 28% between 2014 and 2019, expected to surpass 50 million liters by 2024. Belgium's

Bottled water is drinking water – either natural or purified – packaged inside plastic or glass bottles. The bottled water market refers to production and consumption of:

In France, despite the maturity of the market, sales of bottled water grew by 3.5%, reaching 2.5 billion euros in 2023. The global bottled water market is growing at an annual rate of 7%, and is estimated to be worth $349 billion. French drinking habits show a strong preference for still water. The market is growing at an annual rate of around 1.5%. A noticeable shift towards healthier choices is propelling the expansion of the flavored water segment, which is growing strongly by around 14% to 15% and is tending to replace sugary sodas. Innovations are appearing to make bottles more environmentally friendly, such as 100% recycled PET. France has a strong trade surplus in bottled water. The coverage rate is between 145% and 150%. Tap water is 300 times less expensive and the leading competitor to bottled water. The main bottled water brands on the French market Danone Eau: Evian, Volvic brands. Nestlé Waters France: Perrier and Vittel brands. Neptune (Groupe Alma) : Cristaline brand, ma