The bottled water market - Italy

Bottled water is water packaged in plastic or glass containers for human consumption. It can come from natural springs, artesian wells or simply be treated drinking water. it comes in different types, such as mineral water, spring water and purified water. The size of the bottled water market is estimated at $292.6 billion in 2025 and is expected to reach $406.3, growing at a compound annual growth rate (CAGR) of 6.79 percent during the forecast period. People nowadays have become more aware of the potential risks associated with contaminated tap water. The European market is estimated at $75.54 billion in 2025 and is expected to reach $90.71 billion by 2030, with a compound annual growth rate of 3.73%. Over the period, the bottled water market in Europe is growing as sales in the sparkling and natural water categories increase through both retail (off-trade) and consumer (on-trade) channels. Bottled water sales are also increasing from online stores in areas where home delivery is an important sales channel. Growing consumer concerns about the consumption of contaminated tap water is a major contributor to market growth. Forecasts on the value of the Italian bottled water market from 2023 to 2029 indicate an overall growth of 11.4 percent. The natural water segment is expected to record strong sales growth in volume, while sparkling and functional features are expected to record high growth in value. Good news also regarding thehedomestic production of mineral and packaged water in recent years, which shows an upward trend of 18,57%. Market dataindicate that despite the reduction in the number of companies, the sector has seen an increase in employment. This suggests a consolidation of the market, with fewer but larger firms.