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Summary and extracts
1 Market Summary
1.1 Definition and presentation
Bottled water is drinking water-natural or purified-packaged in plastic or glass bottles. There are different types of bottled water that differ in the amount of gases, residues, and minerals present.
The global bottled water market was valued at $283.01 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 6.7 percent from 2022 to 2030. Asia-Pacific held the largest share of sales, at more than 40.0 percent in 2021, and is projected to register the fastest CAGR from 2022 to 2030
European markets, such as Italy, are more mature and therefore experience lower growth. Bottled water, however, is benefiting from an image of quality and wholesomeness that ensures its popularity among the population
Italy is one of the few large countries where the mineral water sector is not dominated by large multinational beverage companies. With the exception of Nestlé-Sanpellegrino, the Italian competitive framework is dominated by family-controlled companies that have successfully worked to develop the market. The mineral water industry in Italy is well established throughout the country with an articulated presence of springs and bottling plants in all Italian regions.
Actors face two main obstacles: the environmental argument and that of pricing . Without recycling, bottled water has a considerable footprint on the environment due to its plastic container. Market actors therefore face increasing competition from the consumption of tap water, which is more ecologically responsible and much cheaper
Numerous innovations are therefore developed to reduce the carbon footprint of the bottled water company's activities, and promote its development. Marketing efforts to promote the nutritional qualities of these products are also constant and are intended to justify their higher price
List of charts presented in this market study
- Ripartizione nazionale della spesa di bevande
- Andamento della domanda per ripartizione
- Packaging acque confezionate (consumo)
- Ripartizione per canali di vendita di acqua in bottiglia
- Consumi per aree geografiche a quantità
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the bottled water market | Italy
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