The craft beer market - Italy

Finally, the product is characterized by a simple traditional recipe and no filtration or pasteurization. The global beer market is worth hundreds of billions of dollars. The growing consumer preference for craft beer is expected to push this segment to grow faster than the market average, with a compound annual growth rate of 2.3 percent from 2017 to 2025. In Italy, both beer consumption and production are steadily increasing. Europe's tenth largest producer and fourth largest in terms of breweries, this performance is due to three main factors:

The gradual increase of beer culture in Italy The seasonal adjustment of consumption The reduction of excise taxes, i.e., taxes that indirectly affect certain products

The Covid 19 pandemic has also had an impact on the Italian beer sector. The approximately 800 active breweries reported the loss of nearly 90 percent of their revenue in 2019. The closure of restaurants and bars, but also the disruption of festivals and other outdoor events where beer is the main accompaniment, were the main factors in the drop in revenue for the craft beer sector. However, this was an exceptional event, and optimistic forecasts for 2021 indicate a resumption of growth equal to that of 2019, a record year for this market.