MARKET SUMMARY
1.1 Definition and presentation
Ice cream is a food obtained by freezing and shaking certain ingredients. It is not easy to temporally attribute the origin of ice cream, the product as we know it today was probably born in 600. In fact, one of the oldest mentions of ice cream dates back to the royal table of Charles II of England (1671). Although it is difficult to estimate the birth of ice cream, the Italian heritage of the product is recognized worldwide. The term ice cream refers to a particular method of production and mixing of certain ingredients, so there are a variety of types of ice cream. A first distinction refers to the basis used for the production of the final product:
- White base (e.g. milk, cream, butter)
- Water base
A second distinction refers to the final result of production:
- Industrial ice cream (also known as "packaged")
- Artisan ice cream
The Italian market of artisan gelato is appreciated by both the Italians themselves and by the rest of the world, Italy wins the podium among European gelato producers and has a large number of gelato shops scattered throughout the territory, which has been growing for years. Ice cream does not seem to stop in the face of the seasons, changing tastes and eating habits. The same applies to industrial ice cream, whose market overview is positive but highly competitive.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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