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MARKET OVERVIEW

1.1 Definition and presentation

Yogurt is a coagulated milk product produced by the bacterial fermentation of milk. The bacteria used to make yogurt are known as lactic acid thermophilic bacteria. Fermentation of lactose by these bacteria produces lactic acid, which acts on milk proteins to give yogurt its characteristic texture and sour taste

Globally, the market is growing in parallel with the recognition of yogurt's health benefits. Asia is the region that consumes the most at 26%. Asia is expected to drive growth in the future as well due to increased purchasing power and health awareness.

In 2019, the Italian yogurt market amounted to 427 tons and 1.4 billion packs, with a downward trend compared to the previous year. On the other hand, the Greek yogurt market bucked the trend, growing 7% to 154.5 million packs. The discount channel is the sales channel that has recorded the best performance.

Italians are not big yoghurt consumers compared to France and Germany. In terms of consumption habits, in 35% of cases yogurt is eaten in the afternoon, in 34% at breakfast and in 18% at mid-morning.

Going forward, players will look for organic growth, particularly through innovation and increasing the number of products offered. The organic market continues to grow strongly, with the organic yogurt sub-segment benefiting from this growth. This trend is expected to continue into the future and portends a positive outlook for the market.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

PLAYER POSITIONING

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)