Name: the butter market
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Summary

The global butter market has seen substantial growth, with an explosive increase in sales volume and purchase frequency notably starting in 2020. By 2023, the market reached approximately $49.43 billion and is projected to expand at a CAGR of 3.20 percent through 2032, potentially achieving $65.67 billion. Salted butter occupies a significant market share due to its longer shelf life and widespread popularity. The Asia-Pacific region dominates the market with about 45 percent revenue share, propelled by countries like India and China and an increase in fast food and bakery consumption. Europe, meanwhile, is the fastest-growing region within the butter market, with changing consumer preferences and a renewed acceptance of butter over margarine contributing to its market expansion. Italy, a key player in the butter industry, saw a slight decrease in butter production in 2022, yet experienced a surge in the first half of 2023, overcoming the levels of the previous year. Italy remains predominantly an exporter of butter and milk-derived fats with a high volume of imports from countries like the Netherlands and Belgium. The Russian-Ukrainian conflict caused significant price increases within the butter market, with costs doubling from January to May 2022, influenced by supply chain costs, reduced cattle numbers in Europe due to environmental policies, and the rising price of feed from Ukraine. Despite these challenges, signs of price normalization appeared in June 2023, with butter prices showing a 50 percent reduction from the previous year..**Italian Butter Market Trends and Demand Dynamics** The Italian butter market has undergone significant changes and demonstrated a growing appetite for specific types of butter. Recent years have highlighted an increasing trend for lactose-free and organic butter products, pointing to a distinct consumer preference for health-conscious and environmentally sustainable options. This shift is becoming more pronounced, despite these products still occupying smaller niche segments within the broader market. Market data suggests that the butter industry in Italy experienced a considerable boom in 2020, characterized by heightened sales volumes and more frequent purchases. This uptick in market activity indicates a solidifying consumer preference for butter, with the Italian populace integrating it more prominently into their diets and culinary practices. Seasonal patterns affect the butter market in Italy, with winter months, especially December and January, being peak times for butter sales. Consumption across various Italian regions appears relatively uniform, suggesting a widespread acceptance of butter as a pantry staple throughout the country. Supermarkets have emerged as the premier distribution channel for butter, with discount stores following closely. These findings indicate that accessibility and pricing strategies are critical factors influencing butter sales. While the Italian butter market is generally robust, it faced a plateau in recent years, with a slight decline noted in 2022. Production mirrored this trend, regressing modestly from the heights attained in 2018. The dip in production levels and cow's milk deliveries in early 2023 further illustrates the market's delicate balance, affected by fluctuating raw material costs and weather phenomena that challenge dairy farmers. Internationally, Italy stands as a net exporter of butter and derivatives. However, trade dynamics shifted in 2022, with imports seeing a significant rise, likely linked to the need to balance reduced domestic supplies against a backdrop of escalating supply chain costs. On the demand side, Italians' spending on butter seems to be on a mostly upward trajectory with occasional fluctuations. It is important to note that this spending increase is not necessarily due to greater volumes being purchased but could be attributed to inflationary pressures. Economic conditions have also deeply impacted consumer choices. The rise in prices across the food sector has led consumers to adopt a more frugal approach, reducing quantities purchased and switching brands or shopping channels in pursuit of better deals. Households in Northern Italy show the highest average monthly expenditure on butter, suggesting a regional preference that may be influenced by culinary traditions that lean more toward butter usage compared to those in the south. In the supply sphere, the number of active enterprises involved in butter production has dwindled since 2017, decreasing by roughly 17 percent by .### Key Players in the Italian Butter Market: Tradition Meets Innovation The Italian butter market boasts a variety of key players that have set the benchmark for quality, tradition, and innovation in the dairy sector. These companies have carved a niche for themselves by fostering a balance between time-honored production methods and modern technological advances. Let’s explore the notabilities that distinguish each of these prominent market actors. **Egidio Galbani s.r.l.** has become synonymous with quality dairy products in Italy. Founded by its eponymous creator, Galbani prides itself on its historical legacy and adherence to traditional production methods. It is famous for its cheese products and has garnered a reputation for striking the delicate balance between artisanal craftsmanship and modern-day innovation in dairy processing. **Latteria Soresina** is another illustrious name that signifies Italian excellence in dairy manufacturing. With its origins dating back to the turn of the 20th century in Lombardy, Latteria Soresina is recognized for producing distinguished cheeses like Grana Padano and Provolone Valpadana. Centuries of experience have guided their commitment to maintaining the authenticity and superior quality of their dairy products. **Colla s.p.a.** stands proudly amid the ranks as a beacon of quality cheese production. Rooted in Reggio Emilia, Colla has earned high regard for its vast assortment of dairy products complemented by its sustainability ethos. The company artfully blends artisanal processes with cutting-edge technology, ensuring their products are not only of high quality but also honor the millenary Italian dairy traditions. **Ambrosi s.p.a.** represents a paragon of excellence and a dominant force in the global arena for high-quality Italian cheeses and dairy products. Ambrosi is known for exporting beloved Italian cheeses, including Parmigiano Reggiano and Grana Padano, around the world. Ambrosi's commitment to combining traditional methods with innovative techniques has resulted in outstanding dairy products celebrated internationally. **Zarpellon s.p.a.** completes the panorama of prime Italian dairy enterprises, differentiating itself through its focus on crafting traditional Italian cheeses. Zarpellon’s longevity in the market is attributed to its fidelity to conventional cheese-making methods injected with modern innovative practices. It champions the richness of Italian dairy culture, ensuring its products find pride of place both domestically and in foreign markets. Each of these esteemed companies contributes significantly to the Italian butter and broader dairy market, highlighting the country’s reverence for quality, authenticity, and innovation that is recognized and

the butter market - Italy

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Number of pages : 30 pages
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Last update : 15/01/2024

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Summary and extracts

1 Market Overview

1.1 Definition and presentation

Butter is a solid emulsion of fat globules, air and water, obtained by churning milk or cream and used as a food or condiment in cooking or as an ingredient for cosmetic or medicinal products. As far as Italian law is concerned, butter is considered exclusively as a derivative of cow's milk, although there are other types of products such as those derived from buffalo or yak milk.

The world market for butter is expected to grow at a rapid pace with an annual growth rate of 4.52 percent until 2025. This growth is mainly explained by an increase in the use and demand for butter for food processing, but also by a general increase in demand for food products containing butter (e.g., pastries).

After a long period of stability, the butter market underwent a real explosion in 2020, registering a relentless increase not only in terms of sales volume but also in purchase frequency, significantly increasing its penetration among the Italian population.

The Italian butter market is characterized by high seasonality, the winter season, and in particular the months of December and January, being the period when the highest sales volumes are recorded. From a geographical point of view, butter consumption is quite homogeneous among the various Italian regions, showing that this food is increasingly conceived as an essential good by all types of families. In terms of distribution, supermarkets turn out to be Italians' favorite distribution channels for purchasing butter, followed by discount stores.

Among the many factors in the growth of the Italian market, we should definitely include the increased interest in particular types of butter such as lactose-free and organic butter, which, although they still remain market niches, are starting to become increasingly popular among the Italian population.

2 Demand analysis

3 Market structure

4 Supply analysis

5 Regulations

6 Positioning of actors

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Galbani

Latteria Soresina

Colla SPA

Ambrosi s.p.a

Zarpellon s.p.a

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