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1.1 Definition and scope of study

Butter is a solid emulsion of fat globules, air and water, obtained by churning milk or cream and used as a food or condiment in cooking or as an ingredient for cosmetic or medicinal products. As for the Italian law, butter is exclusively considered as a derivative of cow's milk, despite there are other types of products such as the one derived from buffalo or yak milk. 

The world butter market is expected to grow at a fast rate with a CAGR of 4.52% until 2025. This growth is mainly explained by an increase in the use and demand of butter for food processing, but also by a general increase in demand for food products containing butter (e.g., pastries).

After a long period of stability, the butter market underwent a veritable explosion in 2020, registering a relentless increase not only in terms of sales volumes but also in terms of frequency of purchase, significantly increasing its penetration among the Italian population.

The Italian butter market is characterized by a high seasonality, being the winter season, and in particular the months of December and January, the period in which the highest sales volumes are recorded. From a geographical point of view, the consumption of butter is quite homogeneous among the various Italian regions, demonstrating the fact that this food is more and more considered as an essential good by every kind of family. In terms of distribution, supermarkets are the distribution channels preferred by Italians for the purchase of butter, followed by discount stores.

Among the many growth factors of the Italian market, it is certainly worth mentioning the greater interest for particular types of butter, such as lactose-free and organic butter, which, although they still represent market niches, are starting to become more and more popular among the Italian population.  






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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff


The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study

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The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

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The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting

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The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures

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