The breakfast cereal market in Italy

The global breakfast cereal market has been growing steadily, driven largely by consumer health awareness and the popularity of on-the-go meal options. With an estimated market value of 29.9 billion euros and a forecast CAGR of 2.9% from 2017 to 2023, the industry has seen a significant shift towards healthier products such as muesli and granola. In Belgium, market growth remained modest, with a CAGR of 1.1%, but is expected to accelerate to a CAGR of 2.5% between 2019 and 2023, with sales of 176.3 million euros. The market is highly concentrated, with major players like Kellogg's losing market share to smaller brands, private labels and organic alternatives. Belgian consumers are increasingly looking for organic breakfast options, although availability and price are often limited. The market depended mainly on traditional grocery stores for distribution, with 96.2% of products sold in-store and 3.8% online. Regulatory frameworks in Belgium and the EU continued to maintain strict contr

Breakfast cereals are an agglomeration of nutrients, mainly cereals such as wheat, oats or corn, with natural or artificial flavors and sugar.

The global breakfast cereal market is characterized by steady growth, with a forecast CAGR of 2.9% between 2017 and 2023. The market was valued at $29.9 billion, driven largely by emerging economies where changing lifestyles are increasing demand for convenient meal options, such as breakfast cereals.hanges in lifestyles are increasing demand for convenient meal options, such as cereal bars and ready-to-eat cereals. The USA remains the largest consumer and producer, with companies such as Kellogg, PepsiCo and General Mills commanding around half the market share. European sales reached 9.15 billion euros, with Europe and North America holding a combined market share of 69%. In the UK, organic products only account for 1.5% of food sales, but the organic market has followed an upward trend after recovering from a slowdown. In terms of consumer behavior, despite a drop in average weekly cereal consumption per person, the trend is towards healthier, more environmentally-friendly eating ha