The breakfast cereal market - UK

Breakfast cereals are a cluster of nutrients mainly cereals such as wheat, oats or corn with natural or artificial flavours, and sugar. Appeared in the second half of the 19th century [ stealingshare ... they generally accompany breakfast, in particular the traditional English breakfast in the form of boiled cereals, also known as porridge [ industrytoday ]. Marked by a plethora of products the breakfast cereal industry is dominated by very large players, such as Kellogg's in the world or Weetabix in the United Kingdom. New players have appeared on the market in recent years, thanks in particular to strong demand for products labelled organic or sugar-free / gluten-free [ stealingshare ] However, the market is facing a growing lack of interest in breakfast, which is increasingly being missed by the British. Statistics] Competition is also very important, both in the market and in traditional English breakfast foods Our study will include here breakfast cereals called ready-to-eat, and boiled ( porridge in English), as well as derivative products such as cereal bars .