1.1 Definition and scope of the study
The meat market takes into account:
- red meat (which includes meat from adult cattle, calves and sheep);
- white meat (which includes pork and poultry).
In line with increased awareness of a balanced and healthy diet, some types of meat (mainly red) continue to decline in volume sales. However, this same trend is a catalyst for growth in demand for premium products as consumers become increasingly willing to pay more for high quality food. In other words, overall sales are not strongly impacted.
Globally, Asia accounts for around 44.5% of all meat consumption. This is correlated to the population of Asia. Moreover, as disposable incomes are rising, individuals are looking to consume more meat.
In the UK, poultry and beef are driving growth in the overall meat market. Meanwhile, pork and lamb consumption is going down because of health concerns. The former remains popular due to the perceived health benefits, tied in particular to the density of protein in poultry.
Local production is increasingly favoured amid meat scandals, but also to support local ecosystems and limit the impact on the environment.
The largest players in the UK include 2 sisters, Gramplan, and Tadmarton Productions. Overall, market structure is relatively fragmeneted with many smaller niched players.
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