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MARKET OVERVIEW

1.1 Definition and presentation

Fast food is defined as food that is prepared quickly and which is ready to be taken away for consumption.

This market study includes all types of fast food restaurants, stalls, and tea shops. It does not include retail sales through vending machines.

The global fast food market has experienced years of positive growth, driven mainly by emerging markets and the increasing penetration of fast food restaurants, together with higher disposable income. On the other hand, the US’s growth has been low whilst Europe demonstrated moderate growth.

In the UK, the fast-food industry has been growing strongly over the last couple of years, cannibalizing on the sales of traditional diners. This growth has been driven by a wider product offering as well as susceptibility to societal trends, including healthier products.

The UK fast food market is highly fragmented with a large supply of different chains and independent distributors within different food segments such as pizza, burgers, tacos, and sandwiches. Notable market players include McDonalds, Starbucks, Costa, and Domino’s.

Trends within fast food are impacted by the growing health consensus in society; in response to this, several distributors for example offer vegan friendly meals together with alternatives which are less rich in sugar, fat, and salts. For example, in 2019 Deliveroo reported a 168% year-on-year increase of vegan restaurants on its platform. [aviko]

2.1 The Global Fast Food Market

Global fast food market ****-****, world, in billions of dollars Source: ****

The global fast food market is expected to grow rapidly to reach nearly $*** billion by ****, growing at a CAGR of *.*% between **** and ****. This growth is mainly driven by emerging economies, where Western brands are becoming more prominent. In the Western ...

1.3 The domestic market

 The fast-food market in the UK was valued at **.* billion GBP in **** and was expected to experience positive growth in the upcoming years.

Combined, branded fast food restaurants generated the largest share of fast food market value in ****. Traditional branded restaurants were worth *.* billion British pounds in ****, while branded restaurants with ...

1.4 Covid Impact

The COVID-** pandemic has had devastating effects on many markets and industries. Due to the nature of the virus (***) sanitary measures were put in place, the most significant of which were mandatory, government-mandated closures that kept people home and halted most economic activity. 

Fast-food chains in the UK  reacted positively to ...

DEMAND ANALYSIS

2.1 Demand Characteristics

Demand for fast food and takeaways is steadily increasing, with overall sales growth of **.* per cent compared to *.* per cent growth in ‘full service’ restaurant sales. While traditional restaurants still represent the largest portion of the market at **.* per cent, this represents a *.* per cent decline over the last year. By ...

2.2 Top 5 Growth Spots for Demand of Fast Food Meals

The Barclays report mentioned in the previous paragraph, shows how, in the UK, demand for fast food and takeaway meals is divided between the North and the South of the country, as, while the latter accounts for the largest overall share of sales (***), the first is generally performing stronger. On-premise sales ...

2.3 Consumer Profile

There is some evidence to suggest that patterns of eating out may vary by age and socio-economic status. The out-of home food environment (***) is increasingly a major part of the diet of younger adults and adolescents. On the other hand, home appears to be the most important location of food consumption ...

2.4 Demand Drivers

Having a look at the main trends which have been going on in the past years in food consumption in the UK, we can form a better idea of the most important demand drivers for this market. A study by Rand provides an excellent summary of these trends:

*. What people ...

2.5 New Trends in Demand

Consumers are more aware than ever about their food; where it comes from, whether it's organic, its carbon footprint and various other environmental factors. New and improved manufacturing regulations have been put in place to cope with these new demands; consumers are also willing to pay a premium for better quality ...

MARKET STRUCTURE

3.1 Market structure

The fast-food market is driven by independent fast food outlets and branded traditional ones. The UK hosts over ** thousand of the first kind and over * thousand of the second.

In terms of distribution, the map below shows the density of takeaways per **** people.  East Central London is the most takeaway-heavy area ...

3.2 Value Chain of the market

The value chain of the fast-food market is exemplified below.

3.3 Different fast food formats

Although fast food is often identified with mass produced food, the methodologies behind the transformation processes of the entire supply chain vary considerably depending on the type of fast food.

However, the common aspects for those companies are standardized products, limited service, limited equippement and skilled labour, and short waiting times, ...

3.5 Main payers

The most important players of the market are established fast-food chains, in particular:

McDonald's Domino's KFC Subway Burger King

The graph represents the proportion of searches for a given word in a given region during a given time period, compared to when it was most searched (***). Thus, a value of ** means ...

ANALYSIS OF THE OFFER

4.1 Fast Food Subsegments

There are several sub categories into which one can decompose the fast food market. The most popular variable to distinguish those fast food categories is the type of food sold, which can essentially trace back to the country of origin. 

According to their geographical origin, fast foods are segmented into :

Asian ...

4.2 Pricing

The fast food market is characterized by an intense competition and a high product substitutability, which makes price a powerful weapon to start a war. The original success of the fast food business model lays in a double variable: price and speed. Those are strictly interconnected, as in order to make ...

4.3 9 Fast Food Restaurants made in the UK

Among the vast offer of international fast food chains, in the UK there are also some fast food restaurants made in Britain which have gained popularity over the years. BBC America lists ten of these chains and describes their success stories:

Leon: Leon can be considered the British healthy fast food ...

REGULATIONS

5.1 UK Fast Food Laws

The new law on fast foods and junk food has been announced the **th of May **** among a raft of bills included in the Queen’s Speech outlining the Government’s legislative priorities. The new law will ban TV advertising of unhealthy foods – products high in sugar, salt and fat – before ...

5.2 The Foods Safety Act

The main legislative body in terms of administration of food in the UK is the Foods Safety Act ****.

The Food Safety Act **** (***) provides the framework for all food legislation in the England, Wales and Scotland. 

The main responsibilities for all food businesses under the Act are to ensure that:

Businesses do ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

  • Leon
  • Prêt à manger
  • Yo! Sushi
  • McDonald's
  • KFC
  • Subway
  • Burger King
  • Gregg's

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in 40 pages
Method
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Data

  • Databases
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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.