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MARKET OVERVIEW

1.1 Definition and presentation

Fast food is defined as food that is prepared quickly and which is ready to be taken away for consumption.

This market study includes all types of fast food restaurants, stalls, and tea shops. It does not include retail sales through vending machines.

The global fast food market has experienced years of positive growth, driven mainly by emerging markets and the increasing penetration of fast food restaurants, together with higher disposable income. On the other hand, the US’s growth has been low whilst Europe demonstrated moderate growth.

In the UK, the fast-food industry has been growing strongly over the last couple of years, cannibalizing on the sales of traditional diners. This growth has been driven by a wider product offering as well as susceptibility to societal trends, including healthier products.

The UK fast food market is highly fragmented with a large supply of different chains and independent distributors within different food segments such as pizza, burgers, tacos, and sandwiches. Notable market players include McDonalds, Starbucks, Costa, and Domino’s.

Trends within fast food are impacted by the growing health consensus in society; in response to this, several distributors for example offer vegan friendly meals together with alternatives which are less rich in sugar, fat, and salts. For example, in 2019 Deliveroo reported a 168% year-on-year increase of vegan restaurants on its platform. [aviko]

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

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  • Expert opinion

Data

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  • Company reports

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Method

  • Synthetic structure
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti