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Hotels

Restaurants

The fast food market - Portugal

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Portuguese

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Study Overview

Originally from the United States, the term "fast food" is now widely used to refer to all kinds of restaurants that offer low-cost food and beverages, prepared and served quickly and for immediate consumption on site, to take away or in delivery

The global fast food market is growing and should remain so for years to come. The american market is by far the most important, and the m european archeology still seems to be promising with several growth drivers. However, the health concerns on the quality of food in fast food restaurants is a real barrier to the market. It is the segments identified as healthier that seem to benefit from this situation

The the Portuguese market is relatively dynamic . The consumption habits observed show an appetite for the casual, outdoor and above all inexpensive catering . The figures for attendance and orders for delivery are in line with the European average

As in neighbouring countries, the Portuguese market is dominated by a few very powerful international actors and leaves little room for independent local actors. Nevertheless, competition is fierce and the existing players are always looking to improve the consumer experience in terms of catering quality and service, while maintaining attractive prices

The players in the fast food market can also rely on the success of fast delivery services that stimulate the Portuguese market a little more

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 Definition
- 1.2 World market
- 1.3 The Portuguese market: future opportunities
2. Demand analysis
- 2.1 Title?
3. Market structure
- 3.1 Title?
4. Analysis of the offer
- 4.1 Title?
- 4.2 Products
5. Rules and regulations
- 5.1