Portuguese market
The food-truck market in Portugal
A "food-truck" is a type of van used to prepare and sell food. The food-truck market is part of the broader category of street restaurants. The origins of food-trucks can be traced back to the United States, and the phenomenon was slow to take root in Europe. Today, street food is gradually becoming a worldwide phenomenon, and is also present in Portugal. The food-truck has gradually lost its negative connotation of "junk food" and extended its offer to a wide variety of cuisines and foods, in order to continue to appeal to a growing number of consumers.
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A "food-truck" is a type of van used to prepare and sell food. The food-truck market is part of the broader category of street restaurants. The origins of food-trucks can be traced back to the United States, and the phenomenon was slow to take root in Europe. Today, street food is gradually becoming a worldwide phenomenon, and is also present in Portugal. The food-truck has gradually lost its negative connotation of "junk food" and extended its offer to a wide variety of cuisines and foods, in order to continue to appeal to a growing number of consumers.
The demand for this type of market in Portugal comes from a new generation of "street food" enthusiasts, more present in cosmopolitan circles. In fact, the phenomenon began to develop strongly under the impetus of the unemployed at the time of the crisis, who had to create their own jobs. Today, the market is more professionalized, with larger investors and a growing number of players. In Portugal, street food is growing at a rate of over 25% a year and, according to the Portuguese Street Food Association (ASFP), there is still room for growth until 2025.
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