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Summary
from 2020 onwards, the global sound systems market faced considerable challenges due to the pandemic of themia of COVID-19, which had a direct impact on key customer sectors such as events, theaters, cinemas and retail, leading to a potential decline in market growth. Prior to the pandemic, the global market was growing at an annual rate of 3.2%, with advances in sound technology and the IoT driving demand. In France, the public address market was growing, fueled by strong demand from shows and festivals, and the use of sound systems in retail to enhance brand identity and customer experience.
The French sound equipment market was valued at 1.04 billion euros, up 15%. French live performance sound service providers saw their revenues rise by 17.2% to 2.58 billion euros. The sound systems manufacturing sector also saw a growth trend, with the market up by 15%. However, the projections did not take into account the effects of COVID-19, which disrupted this trajectory due to event cancellations and a reduction in crowdfunding activities.
Dynamics and expansion of the sound systems market
The sound systems market in the country shows a dynamic, upward trajectory. Prior to the unforeseen disruption caused by the Covid-19 pandemic, the market was on a path of robust growth. Global market projections indicated a substantial expansion, which should bring the market value to between US$8 and US$9 billion. This growth is notably due to advances in audiovisual technologies, corporate demand for advanced audio systems, and the integration of the Internet of Things into equipment.
Taking a closer look at the national scene, the French market resonates with global patterns, displaying upward momentum rooted in strong demand for a variety of applications, particularly in the field of shows and festivals. The events segment has emerged as a key consumer of sound systems, with the live music performance sector alone reaping economic benefits amounting to some 4.9 billion euros and creating over 135,000 jobs. Geographically, a significant proportion of sales - almost three quarters - come from either the Paris region or regions with major urban centers. Retailers are not to be outdone in the race for sound systems.
In France, over 70% of stores play music to enrich the customer experience - music has become an essential element in creating brand identity, enhancing atmosphere and interacting with customers. Studies have highlighted the positive impact of music in retail spaces, including a better perception of waiting times and intimacy during exchanges.
The hospitality industry, through cafés, bars and restaurants, has also capitalized on audio systems to shape sound identities and enhance the customer experience. Although growth in the number of such establishments has been relatively slow, the importance of music in these venues has remained undisputed, with an overwhelming majority of customers - 85%, according to one study - showing a preference for establishments that play music. Looking at the market offer, audio equipment manufacturers emerged as key players. Business has picked up, with the market growing by 15%. Employment figures recovered by 6.4% after a previous period of decline. With the number of companies increasing - a staggering 46%.
Key players shaping the sound systems market landscape
In the complex tapestry of the sound systems market, a constellation of pivotal companies weaves the industry narrative through innovation, technological prowess and the strategic deployment of sound services. The market is made up of different segments, catering for events, commercial spaces, places of worship, transport hubs and more. Each segment calls on distinct entities whose expertise is tailored to the specific acoustic and operational requirements of their customers.
- ateis - Innovators in acoustics and pioneers in sound distribution - Ateis, which enjoys a notable presence on the world stage, is renowned for its contributions to the development, design and manufacture of sound equipment. With a remarkable portfolio that includes projects such as the Marseille metro stations, the Opéra Bastille and a covered ski resort in Dubai, Ateis embodies versatility and ambition, offering tailor-made solutions that integrate perfectly with the architectural and functional complexities of a wide range of venues.
- Bouyer - Masters of audio- The Bouyer Group, with decades of experience in the industry, has established itself as a key player specializing in the creation of intuitive acoustic solutions. Their products are emblematic of precision and quality, earning them a trusted reputation that speaks volumes for the quiet efficiency of sound systems installed in a variety of commercial and institutional spaces.
- Yamaha - The connoisseur's choice for professional audio equipment- Yamaha, a Japanese giant in the field of musical instruments, loudspeakers and professional microphones, extends its heritage to the sound systems niche. With its cutting-edge audio equipment, Yamaha caters to those seeking the ultimate in sound performance, whether for a concert hall or a corporate event, offering clarity and reliability that resonate with the brand's ethos.
- JBL - Architects of sound - Synonymous with excellence in audio engineering, JBL loudspeakers have become a familiar sight in venues demanding unrivalled sound quality. Their commitment to innovation has positioned them at the forefront of the sound reinforcement market, where their products play a key role in amplifying the energy of live events and setting the auditory scene in commercial spaces.
- Rondson - The wholesale sound specialists- As a distributor and wholesaler of sound reinforcement products, Rondson is a central figure in the accessibility of high-quality audio equipment. Its dual role as expert wholesaler and brand manufacturer enables it to exert a significant influence on the market, ensuring a steady supply of first-rate sound systems to service providers throughout the country.
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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 15/01/2024
Summary and extracts
1 Market overview
1.1 Definition and scope of study
Public address refers to the service of equipping a venue with installations and equipment designed to capture, amplify and broadcast sound using electroacoustic systems. The fields of application of public address are varied. It is mainly used for live shows, concerts or theaters, or for background music and announcements (in public places such as train stations or supermarkets, for example).
Sound reinforcement involves a multitude of players, from the manufacture of sound equipment to its actual installation in the spaces concerned. System operation is the final phase of the process. In this study, we'll be concentrating on the provision of public address services, and thus on the installation of equipment. We'll also look at the hardware side of the equation, and in particular the different products used, as well as the players who produce this equipment.
Sound technology varies greatly from one requirement to another. There are several broad categories of need, depending on the venue. The main ones are the main ones we'll be talking about areevent sound (concerts, festivals, sporting events, etc.), point-of-sale sound, cafés, bars and restaurants, theaters and cinemas, stations and airports, and places of worship. We will not, however, mention public address systems for public institutions (schools, town halls, etc.), even though many of these are equipped with loudspeakers and other public address systems.
The global market is dynamic, with estimated sales of $7.3 billion in 2022. It is forecast to grow at a CAGR of 3.2% until 2032.
In France, growth is also on the cards. Both the equipment market and the market for related PA services are growing in size, thanks to strong demand for shows and festivals, as well as other applications such as in-store PA. The latter helps to create a real identity for the sales space, and is increasingly popular. although the Covid-19 crisis has had a direct impact on the main customer sectors for sound systems (events, theaters and cinemas, retail, etc.), a strong recovery began in 2021 and has been confirmed in 2022.
1.2 A global market returning to growth
Global market size:
The sound reinforcement market is expected to register a CAGR of *.*% over the ****-**** forecast period, rising from $*.* billion in **** to $*.* billion in ****[***].
Global PA market size based on *.*% CAGR World, ****-****, billions of dollars, (***) for forecast Source: ****
The industrialization of developing countries should encourage the use of ...
1.3 A dynamic national market
In the case of venue sound services, sales can be obtained from support activities for live entertainment(***). These activities includeall technical services for sound, lighting, scenery, etc., which represent a major segment of the sound services market and are directly linked to it.
sales trends in support activities for live entertainment France, ...
2 Demand analysis
2.1 The events industry, the number one customer for PA systems
One of the main fields of application for PA systems is event management. Trade fairs, conventions, sporting events, music festivals and fashion shows are just some of the occasions when event and PA professionals are mobilized.
Festivals and concerts :
A SoFest study by France festivals estimates that there are *,*** live entertainment ...
2.2 Sound systems in sales outlets
Retailers also represent an important segment of the demand for sound systems. More and more of them are using music to personalize sales areas and enhance the customer experience.
According to LSA Conso, **% of retailers in France reported playing music in ****. a report by Sacem indicates that **% of French people could ...
2.3 Sound systems in catering establishments
Catering establishments are increasingly equipping themselves with equipment to create a sound ambience that will make customers want to stay, by making them more comfortable or entertaining them. To study the proliferation of these establishments, we will consider the following NAF codes relating to commercial or collective catering activity:
**.**A: ...
2.4 Sound systems for cinemas and theaters
Audio equipment is central to the business of cinemas and theaters. They are equipping themselves with ever more high-performance equipment to enhance the audience's immersive experience. Dolby Atmos sound systems, for example, are adding a vertical dimension to traditional surround sound.
Cinemas therefore represent a major demand for sound systems. Althoughthe ...
2.5 Sound systems for places of worship and transit areas, focusing on public address
Sound systems for places of worship differ from those for the other venues mentioned above, due to their specific architectural and functional features[***].A major market in the United States, it remains very secondary in Europe, where places of worship are fewer in number and, above all, less frequented.
According to ...
2.6 Demand hit hard by Covid-19
The sound industry was hit hard by Covid-**, as its customer sectors were those for whom the crisis was most severe. Indeed, during the entire containment period, theaters and cinemas were closed, and events cancelled. Local businesses also had to close their doors to limit the spread of the virus. Even ...
3 Market structure
3.1 PA speaker market
Source: ****
The first step in creating a sound system for a venue is for the service provider to purchase equipment such as loudspeakers, either directly from manufacturers or from specialized wholesalers. The manufacturers of this equipment are therefore the first players in the value chain.
Next, the service provider installs the ...
3.2 Manufacturers of sound equipment
Sound equipment is an important component of the public address market:
The manufacture of public address equipment includes products such as loudspeakers, speakers, microphones, public information systems, etc. French companies producing this equipment are grouped under NAF code **.**Z (***), which includes audio recording and reproduction systems, sound amplification systems, amplification equipment ...
3.3 Public address service providers
Venue PA refers to the services provided by PA companies to end-users. These companies buy from producers or wholesalers and install the equipment on the customer's premises. It is more difficult to assess the activity of PA services, as they are segmented by activity. Some specialize in entertainment, others in public ...
4 Offer analysis
4.1 The main sound-related products
The main products involved in sound reinforcement, especially for events, are generally the microphone, the mixer, the amplifier, the loudspeaker and the speaker (***). Together, they form the electroacoustic chain.
The microphone is a sensor that transforms acoustic energy (***). There are different types of microphone, such as the moving-coil electrodynamic microphone, the ...
4.2 Sound systems for every venue
Each venue is unique in terms of size, architecture and use. Sound systems must therefore be adapted to these characteristics. Below, you'll find a number of sound configurations to suit your venue. The prices quoted for each system represent the average cost of the equipment. For the cost of the entire ...
4.3 Sound equipment price comparison
Here is a price comparison of the different products needed for sound systems found on the Levenly website:
A variety of fixed and mobile equipment can be used to create a sound environment. Here are a few examples:
active and passive loudspeakers (***) ; mixing consoles (***); microphones (***); audio sources (***); conference systems (***); amplifiers (***).
5 Regulations
5. Controlling and limiting public address systems
Controlling noise levels is an important issue for these establishments. Decree **-**** of December **, **** requires a study of the impact of noise pollution "in establishments or premises open to the public and regularly playing amplified music". of amplified music", which can lead to recommendations for work or the purchase of specific ...
6 Positioning the players
6. Segmentation
- Novelty Magnum Dushow Groupe
- Dushow
- Mood Media
- Rondson
- Bouyer
- Storever
- Deezer
- ATS Studios
- Radioshop
- Yamaha Music
- Bose
- Agora Studio
- TLSA France
- Ateis Europe BV
- Audiotonix
- Vogo
List of charts
- Global PA market size based on 3.2% CAGR
- Worldwide breakdown of the public address market
- Sales of support activities for live performances, index base 100 in 2015
- Sales trends in the live entertainment sector
- Various corporate events
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Latest news
Novelty Magnum Dushow: Equipping more and more shows - 07/03/2024
- the entertainment company supplies sound and light equipment and know-how to France's biggest festivals and concert halls,
- the company won a tender to help organize the opening ceremony of the Olympic Games on the banks of the Seine
- Business is increasingly concentrated in the Paris region, at the Adidas Arena at Porte de la Chapelle in Paris and the Grand Paris Arena in Tremblay-en-France (Seine-Saint-Denis).
Warner, a new way of remunerating musicians on its way to Deezer. - 13/11/2023
- Deezer is implementing a new "artist-centric" remuneration model for France.
- A second major player, Warner Music Group, is joining the movement.
- Since October 1, streams in France by artists from Ed Sheeran's label have been counted according to this new method.
- According to this new method, a listen counts double when it concerns artists exceeding 1,000 monthly streams with at least 500 unique listeners.
- The Deezer platform also limits monetization to a maximum of 1,000 streams per user per month.
- Deezer has undertaken an extensive clean-up of its 200 million-track catalog to eliminate non-musical content.
- With the addition of Warner, two of the three majors have joined the model promoted by Deezer.
- According to Deezer's CEO, over 50% of streams are already accounted for using this new method.
- Changes to Spotify's remuneration model are expected in the first quarter of 2024.
Deezer returns to subscriber growth - 27/10/2023
- Subscriber base of 9.9 million (+4.9% year-on-year)
- Focus on markets where the company is well positioned, such as France, Germany, Mexico and Brazil
- The French market saw a 7.3% year-on-year increase in the number of subscribers.
- The rate of growth is lower than that of Swedish leader Spotify, which a few days ago announced a 16% year-on-year increase in the number of subscribers, to a total of 226 million.
- Believe, the French specialist in digital distribution and services for musicians and labels, this week reported organic sales growth of +7.5% (+15.4% excluding currency impact) in the third quarter.
Deezer and Universal rethink music streaming remuneration model - 07/09/2023
- Deezer, in collaboration with Universal Music Group, plans to launch an artist-centric streaming model, first in France in Q4 2023, followed by other markets in 2024.
- Deezer's catalog has grown from 90 to 200 million items of content over the past two years
- In the new model, Deezer will award a "double bonus" to artists who exceed 1,000 monthly streams with at least 500 unique listeners.
Deezer pursues its partnership strategy in Latin America - 01/09/2023
- Deezer has extended its partnership with MercadoLibre, a Latin American e-commerce platform with over 100 million active users.
- 5 million subscribers to MercadoLibre's Meli+ offer will have free access to Deezer for twelve months.
- Deezer had 9.3 million subscribers in the first half, with 3.7 million acquired through partnerships.
- Deezer's partnerships generated sales of 62.4 million euros (+8.5%) on total first-half revenues of 233.2 million euros.
- Deezer aims to break even in 2025
Artist compensation: Deezer and Universal Music innovate - 15/03/2023
Key figures
- 70% of platform revenues paid to rights holders
- - The French music market closes in on the billion euro mark
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