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MARKET OVERVIEW

1.1 Definition and scope of study

The disguise market refers to all the clothing and accessories that can transform the appearance of an individual or make them look like someone else.

In France, the carnival period continues to account for a substantial part of the turnover of market players, while the halloween party represents a high but more concentrated peak of activity.

For adults, disguises have a certain stability and the influence of films (Star Wars, Batman...) remains very marked. On the children's level, it is the characters of the books (Harry Potter) but especially of the cartoons and superheroes that carry the sales. The children's outfits are thus renewed in line with the latest releases of Disney and Marvel feature films.

The disguise market is particularly benefiting from the increase in theme nights, bachelor parties and babyshowers that are gaining popularity . The demand for this type of event is less seasonal and is more oriented towards quality accessories, or even custom-made accessories to enhance the evening. Finally, the demand for this type of event is less seasonal, online sales are growing faster than the market and allow greater geographic coverage to the stores.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.