Content of the study:
The Christmas tree market - France

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MARKET SUMMARY

1.1 INTRODUCTION

The christmas tree market in France includes the production and sale of Christmas trees at the national level: Christmas trees can be natural or artificial according to consumer preference. There are several varieties of natural Christmas trees such as Spruce and Nordmann Fir (the most popular), but also Pectin Fir and Spruce Fir.

Nearly 5 million households buy a Christmas tree each year, to which can be added the purchases of Christmas trees from local authorities, municipalities and companies: the customer pool is therefore global and diversified. The buyers showed a preference for the natural tree to the detriment of artificial firs, which account for less than 20% of sales each year. Appreciated for its strength and longevity, Nordmann fir dominates the market with more than 50% of the market's turnover (by volume) far ahead of spruce.

The Christmas tree market is logically concentrated over a very short period of time and is therefore cyclical . The supermarkets (department stores, hypermarkets, supermarkets and hypermarkets, and garden centres) account for more than a third of sales of natural fir trees, and less than half of sales of artificial trees. Second, specialized garden centres account for nearly 20% of purchases of natural firs and 11% of purchases of artificial trees.

A large number of tree producers are concentrated in Burgundy and Morvan. As sales are ad hoc and fragile, most nurserymen consider the tree as a secondary activity. However, production in France is not sufficient to meet demand with a trade deficit . France therefore meets only one fifth of its needs. Denmark (the world's largest exporter) and Belgium are the main suppliers. The French market is made up of producers such as Noël Vert and Sarl Curti, importers such as Du Frou and nurseries such as Naudet, Altitude 500 (in Belgium).

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (5)

Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


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Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


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Hello, Thank you for your feedback. We are glad that the study was up to your expectations.

The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


Businesscoot Response:

Merci pour votre retour et la confiance accordée :)

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