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Summary of our market study
The French landscaping market is worth almost 6 billion euros.
Demand for landscaping services is shifting towards personalization, ecological options and improved outdoor comfort thanks to features such as heated terraces and advanced lighting systems.
The pandemic caused an estimated 40% drop in sales.
Public demand for urban green spaces continues to grow, and 8 out of 10 French people feel that cities lack greenery.
The landscaping sector is characterized by a large number of small companies, 64.5% of which are independent entities with no employees, while companies with more than 5 employees account for more than half of total market sales.
The French landscaping market is divided between the public sector, businesses and private individuals.
Households account for a large share of this market. Almost 63% of French households have a garden. Between 15 and 20 million households are potential customers for garden-related furnishing and landscaping services.
More than eight out of ten people call on professional services for gardening work at least once a year. Tree and hedge maintenance is the most frequently outsourced landscaping job.
Despite the seasonal nature of the sector, with spring being the season when sales are highest, consumer interest remains strong throughout the year.
Players in the landscaping and gardening supplies market
- Sauvaje (Greendeco) is a name associated with sophisticated landscaping solutions.
- Daniel Moquet has made its mark on the market with a solid approach to landscaping driveways and outdoor spaces.
- Le Blanc Paysage-Piscine offers dual expertise in landscaping and pool installation.
- Lantana Paysage is a dynamic entity with a holistic approach to landscaping.
- Maillard Paysage is recognized for its attentive approach to the creation and maintenance of green spaces.
- Ginkgo Green Spaces focuses on introducing a piece of nature into urban spaces.
- Meanwhile, the garden furniture and supplies segment is dominated by heavyweights such as Jardiland, Truffaut and Leroy Mer lin, each of which offers a comprehensive range of products for the gardening and outdoor furnishings market.
- Villaverde merges the offerings of a typical garden center
- Fermob is France's leading manufacturer of high-end outdoor furniture
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Landscaping is the harmonious organization of an outdoor space through the creation or maintenance of green spaces. It also takes into account the sanitary requalification of soils and spaces, integrating ecological and sustainable development issues into the project.
Landscaping is thus divided into :
- New work (earthworks, planting, turfing, paving, installation of benches, fountains, etc.), which accounted for 56% of the sector's sales in 2021,
- Maintenance work (mowing, pruning, trimming, etc.).
In addition, three types of customer use landscaping services:
- Private individuals (49% of total sales),
- Private companies and condominium managers,
- Public authorities .
The landscaping business is particularly influenced by the dynamics of the building construction market, which is often accompanied by the design of green spaces.the market is also highly competitive, with the number of companies in the sector almost doubling in the last 10 years, prompting players to organize themselves.
On the other hand, growing concern for theenvironment and biodiversity , and the success of environmentalists in the 2020 municipal elections, should stimulate demand from local authorities.
The global market is growing by around 4.2% a year [Industry Reports], while France is set to see growth of over 7% between 2021 and 2022. The market's rise is due not only to the increasing purchasing power of the French, but also to new regional and city-wide development projects.
The coronavirus crisis of 2020 hit the sector hard, bringing it almost to a standstill during the initial containment period, but it is slowly recovering from this crisis. It's a sector with great potential for expansion in view of environmental reforms, particularly in cities, but also because the French are particularly keen to enjoy their outdoor space. What's more, it has been shown that a house with a landscaped exterior gains in value, so for private individuals, landscaping their exterior can be seen as a long-term investment .
1.2 The global landscaping market
The landscaping industry has estimated annual sales of $***.* billion in ****, with a CAGR of *.**% over the ****-**** forecast period [***].
Global landscaping market trends World, ****-****, in billions of euros Source: ****
According to the State of the Industry report, the younger generation will be driving the market in ****. Indeed, it's millenials who ...
1.3 The growing French market
According to INSEE, the landscaping sector, which includes the creation and maintenance of gardens and green spaces, was worth *.*** billion euros in ****, and is estimated to be worth **.*** billion euros in ****.
Although companies in the sector are struggling to cope with the rising cost of materials and energy prices, landscaping is ...
1.4 The effect of Covid-19 on the landscape market
The Covid crisis
The Covid crisis has halted the sector's growth of recent years. Indeed, **% of companies have ceased or slowed down their activity. Only **% were able to maintain normal activity. **% of companies said they had ceased operations at the start of the crisis to protect their employees in the absence ...
2 Demand analysis
2.1 Typology of demand
In France, **% of people have their own garden, with an average surface area of *** m*, a higher figure than in Germany or the Netherlands. But this figure is very stable overall, having reached **% in ****. *% of French people say they have a shared garden, and **% have no access to any private or ...
2.2 Trends in consumer demand
Generally speaking, the French are increasingly turning to landscape professionals. An analysis of Google searches over the last ** years shows very steady growth in the number of searches for the terms paysagiste and jardinier.
evolution of google searches for "paysagiste" and "jardinier France, ****-****, in % of highest number of searches Source: ...
2.3 A market marked by seasonal demand
The landscaping sector is seasonal, with companies generating sales of around *.* billion euros in the spring, representing over **% of annual sales. [***]
Share of annual garden sales by month France, ****, % of annual sales Source: ****
Indeed, the seasonality of interest in garden and garden furniture is observable every year, with searches all the ...
2.4 Public demand driven by urban development projects
The landscape sector supports cities in their renewal projects. Many urban development projects are accompanied by green spaces, such as green roofs, or urban agriculture and shared vegetable gardens.
The benefits of green public spaces are numerous: countering air pollution, bringing planning stakeholders together, developing diversified project financing, involving the private ...
3 Market structure
3.1 Landscaping market value chain
A possible value chain for the landscaping market is :
Design and planning: This stage includes landscape architects, garden designers and professionals responsible for landscape design and planning. They work closely with customers to understand their needs, develop plans and drawings, and design attractive, functional landscaped spaces. Plant and materials supply: Nurserymen, ...
3.2 Organization of the landscaping sector
Private customers account for the lion's share of landscapers' sales, with a market share of almost **%.
Breakdown of landscaping sales France, ****, in Source: ****
However, these figures are an average. In the graph below, we can see that the larger the company, the fewer its assignments will be addressed to individual customers. ...
3.3 Successful investments after a difficult period
Despite the health crisis and confinements in ****, a majority of business leaders maintained their investments and even increased them in ****. Indeed, in ****, **% of companies in the sector had invested a total of *** million euros, compared with **% in ****, for a total of *** million euros. On average, these companies invested around *.*% of their ...
3.4 A young sector but major hiring difficulties
As a labor-intensive sector, landscaping is a major employer. The sector is particularly good at integrating young workers, with **% of employees on apprenticeship contracts in ****, compared with the national average of *.*%. Although there is a slight ageing of the workforce, the profession remains very young, with **% of employees under the age ...
4 Offer analysis
4.1 Price per furnishing service
The offer generally falls into several categories or typologies, depending on the services offered. Here are the main types of company we encounter:
Landscaping companies: These are companies specializing in the design, construction and maintenance of landscaped areas. They offer services such as garden creation, tree and plant planting, irrigation system ...
4.2 A sector closely linked to the real estate market
Having a garden, and especially a landscaped garden, adds value to a home on the real estate market. There's no consensus about the contribution of landscaping to the overall value of a property, but it's thought to be between **% and **%. [***]
On the one hand, it can improve the aesthetics of the ...
4.3 New market trends
Feminization of the sector :
The feminization rate of the profession is increasing and now reaches **% of employees. In ****, there were *,*** female employees in landscape companies, compared with *,*** in ****, representing an increase in female headcount of almost **% in * years! This increase is particularly noticeable in management positions: the proportion of female managers ...
5 Regulations
5.1 Regulations
Sector specifics
Landscaping is situated between two sectors (***), and its players have often been the victims of a lack of awareness of their specific characteristics. As a result, they are often left out of agricultural and rural aid schemes, and on the margins of support plans for building and public works. ...
5.2 The different laws
Le Code de l'urbanisme: This code defines the rules governing town planning in France, including those relating to landscaping. It sets out the general principles of land-use planning, building regulations, density standards and building height regulations.
Plan Local d'Urbanisme (***): This is a town-planning document drawn up by local authorities to regulate ...
5.3 Convention collective nationale des entreprises du paysage
Employees of landscaping companies are governed by the Convention Collective Nationale des Entreprises du Paysage, identifiable by the number ****. Here's a more detailed summary of its main points.
The agreement applies specifically to companies specializing in the creation, development and maintenance of parks and gardens, as well as to landscapers. With ...
6 Positioning the players
6.1 Market segmentation
Typically, development projects involve many different types of players: agronomists, ecologists, hydrologists, foresters, architects, town planners, but also farmers, business leaders, developers, etc
- Daniel Moquet
- Leroy Merlin France (Adeo)
- Truffaut
- VillaVerde
- Gamm Vert (Teract Groupe)
- Jardiland (Groupe Teract)
- Silvera Design
- Idverde
- Fermob
List of charts presented in this market study
- Growth in the landscaping market
- Overall sales in the landscaping sector
- Sales by customer
- France's favorite garden materials
- Trends in google searches for "landscaper" and "gardener
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Latest news
Leroy Merlin stores in Russia to be rebranded Lemana Pro - 28/06/2024
- - Start of Leroy Merlin withdrawal process in Russia: March 2023.
- - Number of Leroy Merlin stores in Russia before the changeover: 113.
- - Number of current stores before the changeover: 112.
- - Number of employees affected: 45,000.
- - Sales before start of withdrawal: Approx. 5 billion euros.
Design: Silvera pulls out all the stops to expand in France - 04/10/2023
- Silvera, a company specializing in the distribution of designer furniture and space planning, recently opened a showroom in Bordeaux.
- The company distributes around 500 design brands.
- The company targets not only the home market, but also the corporate market.
- Silvera began expanding internationally in 2017 in London.
- Since 2018, it has also been expanding in France, starting with Marseille, which will see the opening of its second showroom in November.
- Silvera plans to open 16 showrooms by the end of the year.
- The company employs 220 people.
- The company aims to focus on the sale of second-hand furniture.
- Silvera is about to take the next step by launching its first piece of furniture under its own name.
Volkswagen overtakes Leroy Merlin in the ranking of foreign companies in Russia. - 03/10/2023
- Leroy Merlin is now the 1st of the 50 largest foreign companies in Russia.
- Leroy Merlin preserves the jobs of its 45,000 Russian employees.
Leroy Merlin bets on the energy renovation market - 10/07/2023
- The energy renovation market was estimated to be worth 30 billion euros in 2019, half of it for private individuals.
- Leroy Merlin aims to become a leader in this market.
- Energy renovation accounts for only 4% of Leroy Merlin's sales, but it is the fastest-growing sector.
- 70,000 renovation projects were carried out last year, and 90,000 will be completed this year.
- The average customer shopping basket is €40,000.
- In two out of three cases, Leroy Merlin acts as project manager.
- Leroy Merlin already has 1,200 partner craftsmen.
The furniture sector cultivates the garden market - 30/05/2023
- In 2022, sales of garden furniture in France were 680 million euros, up 5.5% year-on-year.
- Between 2019 and 2022, garden furniture sales posted record growth of 25.9%.
- Outdoor lighting is in vogue, with more and more brands offering specific outdoor collections.
Damart and Fermob join forces in design - 31/03/2023
- Les Despature, owners of Damart and Somfy, become shareholders of Fermob,
- Somfy sales reach 1.5 billion euros in 2022.
- Fermob sales reach 148 million euros in 2022, doubling every five years.
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the landscaping market | France
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