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MARKET OVERVIEW

1.1 Definition and scope of the study

Landscaping consists of the organization of outdoor space in a harmonious way by creating or maintaining green spaces .

Landscaping is divided into :

  • New work (earthmoving, planting, turfing, paving, installation of benches, fountains, etc.) which accounted for 56% of the sector's revenue in 2018.
  • Maintenance work (mowing, pruning, trimming etc.)

In addition, there are three types of clients who use landscaping services:

  • The individuals (45% of sales)
  • The companies private individuals and condominium corporations
  • The communities public

Landscape design activity is particularly influenced by the dynamics of the building construction market, as this is often accompanied by the design of green spaces. In addition, the market is highly competitive The number of companies in the sector has almost doubled in the last 10 years, which is pushing the players to organize themselves.

In contrast, the growing concern for environment and biodiversity and the success of environmentalists in the 2020 municipal elections should boost demand from local authorities.

The world market is experiencing a growth of about 5% per year while France is experiencing a growth of more than 10% between 2017 and 2018 . The increase in the market is due to the increase in the purchasing power of the French but also to new regional and city-wide development projects.

The coronavirus crisis in 2020 hit the sector hard and it was almost entirely paralysed during the first containment period, but it is slowly recovering from this crisis. It is a sector with a strong potential of expansion in view of the environmental reforms, especially in the cities, but also because the French appreciate particularly their outdoor space. Moreover, it is shown that a house whose outside is arranged gains in value thus for the private individuals, to arrange its outside can be considered as a long-term investment.

 

1.2 The global landscaping market

Statistics from the IBIS World **** report on the landscape services industry show that the industry has an annual turnover of ** billion [***].

The global landscaping market is expected to register a CAGR of *.*%  over the ****-**** forecast period. [***] 

Evolution of the global landscaping market World, ****-****, in billion euros Source: ****

According to ...

1.3 The French market is growing

The landscaping sector includes the creation and maintenance of gardens and green spaces. It weighed *.** billion in **** and has been experiencing a great growth between **** and **** of **%. [***]

Over the period ****-****, the market is witnessing an increase of more than **% in its turnover, a market that is close to *.* billion euros ...

1.4 The effect of Covid-19 on the landscape market

The Covid crisis has halted the growth of the sector in recent years. Indeed, **% of companies have stopped or slowed down their activity . Only **% of them were able to maintain normal activity. **% of companies declared that they had stopped their activity at the beginning of the crisis to protect their employees ...

ANALYSIS OF THE DEMAND

2.1 Type of demand

As shown in the graph below, **% of French people say they have a garden, of which **% private and *% shared.

Percentage of French people with a garden in **** France, ****, in % Source: ****

Moreover, if we expand further, **% of households have a garden or a terrace, i.e. **.* million households. [***]. The market for furnishings ...

2.2 Trends in personal demand

In ****-****, the demand trends are diverse and meet the comfort and aesthetic demands of individual customers. Custom made, water basin, heated terraces, here are some of the demand trends that have seen an increase in **** and will probably continue to shine for ****.

Outdoor furniture

To add to the comfort and ...

2.3 A market influenced by the seasonality of demand

The landscaping sector is seasonal, with companies achieving around €*.* billion in turnover in the spring, representing over **% of annual turnover. [***]

Indeed, the seasonality of the interest for the garden and the garden furniture is observable each year with research all the more important during spring, between March and June in ...

2.4 Public demand driven by urbanization projects

The landscape sector supports cities in their renewal projects. Many urbanization projects are accompanied by green spaces, including green roofs, or urban agriculture and shared vegetable gardens.

The advantages of green public development are numerous: countering atmospheric pollution, bringing together development stakeholders, developing diversified financing for projects, involving the private sector, ...

MARKET STRUCTURE

3.1 Organization of the Landscape Sector

Private individuals represent the largest part of the landscapers' turnover with almost **% of the market share.

Breakdown of landscaping turnover France, ****, in Source: ****

However, these figures are average. In the graph below, it can be seen that the larger the company, the fewer the assignments it undertakes for individual clients. The ...

3.2 Successful investments after a difficult period

**% of the companies surveyed in the market have invested *** million euros, i.e a **% increase compared to ****, an amount that represents *% of their cumulative turnover. [***] 

Evolution of the share of investment in the turnover of the landscape sector France, ****-**** Source: ****

In ****, investments were distributed as follows:

Breakdown of investments by ...

3.3 A young and dynamic sector

Because the landscaping industry is labor intensive, the sector is a source of employment. The sector is particularly effective at integrating young workers, with **% of employees who are on an apprenticeship contract The national average is *.*%. [***]

Moreover, the companies are overall very young. According to a study carried out in ****, *% of ...

ANALYSIS OF THE OFFER

4.1 Price per installation service

Source: ****

This **** price list is given inclusive of tax. The tax cut for the creation and development of a garden is not taken into account. However, once the garden is completed, most maintenance work is tax deductible.

The landscape design varies according to your expectations and the company in charge of ...

4.2 A market that drives the real estate market

Having a garden, and especially a landscaped garden, adds value to a home on the real estate market. There is no consensus about the contribution of landscaping to the overall value of a property, but it would be between ** and **%. [***]

When buying a property, it is possible to take out a ...

REGULATION

5.1 Regulations

Specificities of the sector

Landscaping is between two sectors (***), and its actors have often been victims of a lack of awareness of their specificities. As a result, they are often left out of agricultural and rural aid, and on the fringes of support plans for construction and public works. [***]

Diploma and ...

POSITIONING OF THE ACTORS

6.1 Segmentation of market players

  • Daniel Moquet
  • Leroy Merlin France
  • Truffaut
  • VillaVerde
  • Gamm Vert
  • Jardiland

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.