Summary of our market study

The French market is valued at around 1.1 billion euros.

The global clay tile market is worth around $7.7 billion, and is expected to reach over $11 billion by 2030.

In France, demand for roof tiles remains solid, with a moderate increase in production of 1.6% in 2022 to 4.37 million tonnes. However, 2023 saw a significant drop in tile and brick deliveries of almost 22% compared with 2022, reflecting a slowdown in the French construction and real estate markets.

The French market is dominated by leading players such as Edilians, Terreal and Wienerberger.

Rising energy prices have had a significant impact on production costs, with energy accounting for 30-35% of total manufacturing expenditure. French sales prices have risen by 21.2% in 2022.

Domestic production covers 98% of the country's consumption needs.

Trends in the French roof tile market

The French clay tile market has been a traditional choice for roofing for generations, with a rich history dating back to the 19ᵉ century. These tiles are renowned for their durability and variety, with some products offering lifespans of up to 100 years.

The French market favors round and large tiles, which account for over 40% of sales.

The market for sales of older homes, a key driver of demand for tiles, showed a significant decline, returning to levels seen over 5 years ago.

Home repairs and renovations account for almost 70% of overall demand. Government initiatives such as MaPrimeRénov have boosted this market.

Industry players

  • Edilians: with a rich heritage spanning more than 70 years, Edilians is firmly rooted in French heritage
  • Terreal: a subsidiary of the Austrian Wienerberger group, one of the world's leading producers of clay bricks and blocks.
  • BMI Production France: a subsidiary of the German group
  • Wienerberger: a world leader

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Summary and extracts

1 Market overview

1.1 Definition and scope of study

There are many different roofing materials on the market: terracotta tiles, slate roofs, concrete tiles, zinc roofs, shingle roofs, photovoltaic tiles, natural stone tiles, corrugated steel sheets and more. Lhe clay roof tile market is included in INSEE nomenclature 23.32Z: Manufacture of clay bricks, tiles and construction products. This segment is included in this nomenclature because it also includes clay bricks and clay pipes.

This material has been in use since 1841, when the Gilardoni brothers revolutionized the clay industry with a 10-year patent on the creation of clay roof tiles. Today, this material can be produced in an impressive number of shapes and colors from the raw material of clay. Terracotta has been used in every region of France for generations.

The main players on the French market are the Edilians, Monier, Terreal and Wienerberger groups.

Today, several types of tile are on sale: flat or semi-circular. While most manufacturers recommend a lifespan of 30 years, some tiles can have guarantees of up to 50 or 100 years, according to FDES (Fiches de Données Environnementales et Sanitaires), making brick tiles a highly durable product. Nevertheless, this durability has not prevented the development of more technologically advanced products, and the sector's manufacturers continue to invest successfully in R&D.

In 2021 and 2022, tile and brick production in France reached historic levels, with strong demand driven by renovation and the buoyant housing market.

However, in 2023, this trend reversed significantly, with deliveries down by almost 22% on 2022, already down on 2021. This continued decline reflects the rapid deterioration of housing construction activity in France, exacerbated by the crisis in the new housing market and the sluggishness of the renovation market.

Inventories have been replenished to pre-Pandemic COVID-19 levels, but production has slowed considerably, with structural bricks down 18.5% and roof tiles down 8% compared with 2022.

This worrying situation highlights the major challenges facing the roof tile and brick industry, at a time when it is embarking on major investments for an energy and ecological transition.

Frédéric Didier, Chairman of the Fédération Française des Tuiles et Briques, underlines the bleak outlook for 2024, with steadily declining demand and a severe impact on the entire construction industry.

1.2 Global market

Global clay roof tiles market World, ****, in $ billions Source: ****

The global clay roof tiles market is showing steady growth, with sales forecast to increase every year until ****. In ****, sales were $*.*** billion, and are expected to reach $**.** billion by ****. This trend suggests continued strong demand for clay roof tiles in the construction ...

1.3 Domestic demand for roof tiles remains strong

The market considered here is the terracotta market, which includes:

roof tiles (***) structural bricks andexposed bricks other clay-based products (***)

French clay roof tiles market France, ****-****, in billions of € excl. tax Source: ****

In ****, the roof tiles and bricks industry saw moderate year-on-year growth, with production up *.*% on ****, totaling *.** million tons. Deliveries, ...

1.4 French trade balance

The French trade balance for clay roof tiles from **** to **** shows a general trend of growth in exports and imports, with significant variations from one year to the next.

French trade balance (***) France, ****-****, in millions of euros Source: ****

Exports have risen steadily, from **,*** million euros in **** to ***,*** million euros in ...

2 Demand analysis

2.1 Typology of demand

Four main types of customer and indirect customers. It's important to note that the importance of a customer type to a manufacturer depends on the segment in which it operates.

2.2 Current demand for clay roof tiles

Which roof for which home?

Roofing materials used for single-family homes in France France, ****, in Source: ****

In France in ****, **% of single-family homes will have tile roofs, while other materials such as slate, sheet metal or concrete will be used in **% of cases.

Roofing materials used for multi-family housing in France France, ...

2.3 Demand penalized by the slowdown in new and existing real estate

After a good year in ****, demand for roof tiles will come under downward pressure in ****. In fact, the construction and real estate markets are themselves trending downwards, impacting tile requirements for both purchase and renovation.

Trend in the number of housing construction sites France, ****, in units Source: ****

Data on the number ...

2.4 Focus on the maintenance-renovation market

Despite the stagnation that has set in, over the long term, themaintenance-renovation sector remains a fertile source of demand for roof tiles, accounting for **% of total demand[***]. In addition, growing demand from private individuals, fuelled by demographic growth, is also contributing to this positive trend.

Home maintenance-renovation market France, ****-****, billions ...

2.5 Demand boosted by worsening weather conditions

During ****, exceptionally violent and damaging weather conditions generated an urgent demand for roof tiles in the locality, a phenomenon which was amplified during ****.

More generally, Europe as a whole has become increasingly prone to extreme weather events over the past century.

Trend in the number of extreme weather events/natural disasters ...

3 Market structure

3.1 Value chain

3.2 Workforce and production process

3.3 Roofing: still a healthy source of business, despite rising costs

Roofers play an essential role in the construction industry, installing and maintaining roofs, making them a strategic outlet for tile manufacturers seeking lasting partnerships and stable commercial outlets.

French roofing market France, ****-****, in billions of € excl. tax Source: ****

The French roofing market has grown steadily in recent years, with sales ...

3.4 A mismatch between supply and demand revealing a logistical problem

Annual stocks of roof tiles & bricks France, ****-****, in months of delivery Source: ****

In ****, deliveries of roof tiles and bricks fell by almost **% compared with the previous year, which had already recorded a slight decline of *% compared with ****. This downward trend, which began in the last quarter of ****, bears witness to ...

4 Offer analysis

4.1 Offer typology

The prices charged by * of the biggest competitors are based on the Point P purchasing platform:

4.2 Sustained supply despite steadily rising raw material prices

French market for gravel and sand pits, clay and kaolin extraction France, ****-****, in billions of € excl. tax Source: ****

The French market for gravel pits, sand pits and clay and kaolin extraction is showing modest growth, reaching €*.*** billion in ****. However, this growth is marked by stagnation and persistent uncertainty, suggesting future ...

4.3 Soaring energy prices hurt producers

Particularly energy-intensive, accounting for between **% and **% of the total production cost of clay bricks and roof tiles on a European scale, the French clay industry was hit by soaring energy prices in ****. After a moderate increase in **** (***) and continue to climb in **** despite a stabilization in gas prices.

The obligation to ...

5 Regulations

5.1 Regulatory framework

Tile manufacturing regulations

Clay roof tiles must comply with standard NF EN****, which lays down technical criteria in terms of bending strength, impermeability and frost resistance. Manufacturers are responsible for ensuring that their products comply with this standard, by carrying out tests before they are placed on the market. For additional ...

6 Positioning the players

6.1 Positioning the players

  • Edilians
  • Monier (Groupe BMI)
  • Wienerberger 1
  • Storme Pruvost
  • Terreal Groupe (Wienerberger Group)
  • Bouyer Leroux Groupe
  • Briqueterie Chimot
  • Tuilerie Joyat
  • Cobert (Groupe BMI Monier)
  • Tuilerie Blache
  • VM Building Solutions France (Etex Group)

List of charts presented in this market study

  • Worldwide clay roof tiles market
  • Top 10 clay tile exporters worldwide
  • Top 10 clay tile importers worldwide
  • French terracotta market
  • Breakdown of deliveries of French clay roof tiles & accessories for the domestic market
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Latest news

Building : Bouyer Leroux invests 76 million in decarbonization - 17/11/2023
  • Firing clay bricks is an energy-intensive activity
  • Bouyer Leroux, the French industry leader
  • The cooperative, based near Cholet in the Maine-et-Loire region, has programmed 76 million euros between 2018 and 2027 to move away from fossil fuels, mainly gas.
  • This brickworks, which produces 300,000 tonnes of bricks a year (equivalent to 18,000 houses), is one of the largest in France
  • It intends to defend its leading position, with over 50% of the structural brick market, even after the announced merger of its competitors in France, Austrian Wienerberger, which has taken over Terreal.
  • The cooperative (brick business) has sales of €165 million and 550 employees, and has made a series of acquisitions in joinery, wood flooring and precast concrete.
  • Group with 2,000 employees and 540 million euros in consolidated sales
Wienerberger world number one in terracotta - 10/08/2023
  • Wienerberger, the world's leading manufacturer of clay products, saw its share price plunge by almost 10% on the Frankfurt Stock Exchange.
  • The Group's new-build and renovation markets in Europe are expected to shrink by 30% and 15% respectively.
  • In France, housing reservations plunged by 20% in volume and 28% in value for Nexity.
  • For Kaufman & Broad, the drop is -11% in volume and -19% in value.
  • For Altarea, the drop was -12% in volume and -7% in value.
  • New home builder Hexaom saw its order intake drop by almost 36% in value and 42% in number over the first six months of 2023.
Terreal invests 20 million to save gas at its main tile plant | 20 million investment to save gas at Terreal - 16/05/2023
  • Energy efficiency investment - 6.4 million euros
  • Terreal sales - 880 million euros (50% in France)
SPPF industrial joinery invests 10 million euros in Cholet - 18/04/2023
  • Subsidiary of Bouyer Leroux
  • Door and closure manufacturer SPPF founded in 1947
  • SPPF workforce: 190 employees
  • Sales in 2021/2022: 58 million euros
  • Daily production: 900 assembled shutters, 1,500 kit shutters
Terreal acquires Austrian heavyweight Wienerberger - 21/12/2022
  • Terreal: French tile and brick manufacturer
  • Park Square Capital fund has controlled Terreal since 2013
  • Nearly 3,000 employees
  • Wienerberger becomes owner of Creaton, a German tile manufacturer to be acquired by Terreal in 2020
  • Wienerberger strengthens its presence in France and Germany, two buoyant renovation markets
Wienerberger: less CO2, more innovation. - 12/10/2021
  • 60 million invested by 2025 to reduce Wienerberger France's CO2 emissions.
  • Wienerberger France sales in 2020: 184 million euros.
  • 8 Wienerberger France industrial sites.
  • 15% reduction in CO2 emissions by 2023 and carbon neutrality by 2050.
  • 30% reduction in CO2 emissions already achieved by Wienerberger over the past thirty years.
  • 15% of the Group's electricity consumption provided by two wind farms.
  • Around 40% renewable energy used at the Durtal plant since 2019.
  • Investment of 1.5 to 2 million euros per plant to use syngas produced from renewable energies.
  • 94% of Wienerberger's waste is recycled in its industries.
  • 100% of Wienerberger products recyclable and/or reusable.
  • Wienerberger France management announces 8.5% price increase for clay products.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Edilians
Monier (Groupe BMI)
Wienerberger 1
Storme Pruvost
Terreal Groupe (Wienerberger Group)
Bouyer Leroux Groupe
Briqueterie Chimot
Tuilerie Joyat
Cobert (Groupe BMI Monier)
Tuilerie Blache
VM Building Solutions France (Etex Group)

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