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MARKET OVERVIEW

1.1 Definition and scope of study

There are several materials on the market for roof covering : terracotta tiles, slate roofing, concrete tiles, zinc roof, shingle roof, photovoltaic tiles, natural stone tiles, corrugated steel sheet etc. The clay tile market is included in INSEE nomenclature 23.32Z: Manufacture of clay bricks, tiles and building products. This includes this segment as it also contains bricks and clay pipes .

This material has been used since 1841, when the Gilardoni brothers revolutionised the terracotta industry by registering a 10-year patent on the creation of terracotta tiles . This material can nowadays be declined in a impressive number of shapes and colours from the raw material clay . Terracotta has been used in all regions of France for generations.

The European clay tile market has decreased slightly between 2008 and 2018 with a decrease of 3% over the period Germany dominates the market with 32% of the total in value terms The French market share is 30%, ahead of France In the hexagon the most common type of roofing is clay roofing. Indeed 74% of French roofs are protected by terracotta [ The Terracotta Tile ].

The main players on the French market are the following groups Edilians, Monier, Terreal, Wienerberger and Edilians.

Today, several types of tiles can be found on sale: flat or semi-circular. While most manufacturers recommend a lifetime line of 30 years, some tiles can have warranties of up to 50 or 100 years according to the FDES (Environmental and Health Data Sheets), making brick tiles a highly durable product. Nevertheless, this durability has not prevented the development of more technologically advanced products and the industrialists of the sector continue to invest in R&D of new products successfully.

1.2 A growing world market and European production dominated by two countries

According to Globenewswire, the global clay tile market was valued at $*.* billion in **** and is expected to reach $*.* billion by ****, with an average annual growth rate of *.**% between **** and ****.

Global brick tile market World, ****-*****, in billions of USD Source: ****

By type, the market breaks down into flat surface, crowded surface, ...

1.3 The French market: marked self-sufficiency and contrasting prospects

According to the  FFTB , the market for the manufacture of clay building materials in France (***) was valued at *** million in ****

If we look at the clay tile segment, according to the  French Federation of Roof Tiles and Bricks in France (***).  

In the long term, we can observe a gradual decrease in ...

DEMAND ANALYSIS

2.1 New construction, the main driver of demand for brick tiles

It is important to note that the size and growth of the roofing market is highly dependent on construction activity because roofing materials are used in new buildings as well as in the repair and refurbishment of existing buildings . Within the construction activity, renovation is the main segment, accounting for **% of ...

2.2 Regional disparities

Disparities in construction

According to the graphs below, the dynamics in the market are not the same everywhere. In terms of housing permits, the most dynamic regions are Auvergne, Centre and Pays de la Loire, while Alsace, Nord and Franche-Comté are experiencing the sharpest declines. For housing starts, Corsica, Champagne-Ardenne and ...

2.3 Product substitutability

According to Ooreka Among the factors that can explain demand, we can highlight the substitutability of related products, as clay roof tiles can face competition from these related products.

Source: ****

2.4 Linked market: demand for clay bricks grows strongly

According to a study conducted by Bati Etudes (***) on behalf of the FFTB, as far as collective housing is concerned, the clay brick has multiplied its market share by four in ten years, going from *.**% in **** to **.**% in ****.

For the detached house, the FFTB Moral Report **** shows that the brick has ...

MARKET STRUCTURE

3.1 Market concentration and sector dynamics

According to the  FFTB  (***).

According to the same source, the clay tile industry has gradually been structured around companies of national or even international size The Commission has also been informed of the outcome of the merger following successive concentration operations. Nevertheless, the sector retains nationally and regionally active SMEs and ...

3.2 More modern and innovative production

The stages of production

Nowadays clay tiles are essentially manufactured in ultramodern factories and no longer by hand . First of all, the clay must be extracted from a quarry. It is then taken to the factory which will take care of its transformation. The clay is crushed, mixed with water and ...

3.3 Distributor typology

Distributors and market players can be distinguished in different categories [***]

Specialized websites : this category mainly concerns e-commerce platforms. Stores and physical distributors of materials and services : Specialized stores: these are stores specializing in roofing, construction, or even DIY. Non-specialized stores: these may be craftsmen or other stores that can, more or ...

3.4 The breakdown of the production costs of brick tiles

Source: ****

The manufacture of clay roof tiles and bricks is a very intense sector with very high energy costs and production sites close to the extraction sites due to high transport costs that can reach **% of the total production cost.

The importance of energy costs and the average distribution of production ...

ANALYSIS OF THE OFFER

4.1 The different offers on the market

The price of flat tiles

The price of flat tiles depends on the raw material used: clay, concrete, slate, wood. The average price of the clay flat tile is about ** € sq.m.

As a comparison, the price of the flat concrete tile per m² is around ** € while the price of the ...

4.2 Product benefits and distribution by type

Among the benefits  of this material we can list:

Strength Sustainability (***) Frost and weather resistance Aesthetics The ease of laying, as well as the ease of maintenance: clay tiles are washable and are a ***% natural ecological material

One of the defects in the use of the clay is its weight (***).

France ...

4.3 Increasing consideration of environmental issues in brick tile production

The industry, through the FFTB, its federation, carried out in **** a real groundwork that allowed to build a roadmap for low carbon plants by ****. It should make it possible to develop large-scale, structuring projects likely to benefit from European financing.

The FFTB has also actively participated in the creation of a ...

REGULATION

5.1 Compliance with regulations

To build or rebuild a roof, certain codes must be respected in the roofing industry: 

To deposit a declaration with the town hall of the residence to be sure to respect, according to the region, the style, the form, the materials and the colors specific to the roofs. Apply for a ...

5.2 Financial assistance for construction

According to toiture.pro, there are several support devices for this type of construction: :

The Exceptional Energy Renovation Incentive (***) for roof repairs. The aids and subsidies of the ANAH (***)

According to the same source, if you change your insulation or proceed with attic plating you benefit: 

The tax credit **** of **% with ...

POSITIONING OF THE PLAYERS

6.1 Market segmentation

  • Edilians
  • Monier
  • Wienerberger SAS
  • Storme Pruvost SARL
  • Terreal
  • Bouyer Leroux Terre Cuite
  • Briqueterie Chimot
  • Tuilerie Joyat
  • Cobert
  • Tuilerie Bache

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Hugo S.

chargé d'études économiques, Xerfi

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

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Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick C.

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Héloise Fruchard

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EDHEC

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Consultant

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Emil Ohlsson

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Anna O.

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