Summary

The global clay tile market, which encompasses terracotta tiles among various other roofing materials, has experienced slight variations over the years. The market, valued at $5.4 billion in 2016, is anticipated to reach $9.3 billion by 2025, growing at an average annual rate of 6.67% for the period 2017-2025. Despite the growth at the global level, the European market has seen a slight decrease, with Germany and France being the dominant nations. In France, terracotta has been a traditional choice for roofing, with 74% of French roofs using this material. The French market has demonstrated a trend of self-sufficiency, with 96% of clay tiles used in construction being produced domestically across 130 terracotta production sites. French producers have continued to invest in R&D, launching innovations like hybrid solar tiles and improving production facilities. However, production has seen a general decline from 2013-2018, before a minor rebound. The French market for clay building materials, including tiles and bricks, was valued at €813 million in 2015, with a high percentage of clay tiles still being used in new residential construction. While the new construction segment drives demand, market fluctuations and regional disparities are apparent, with variations in housing permits and starts across different regions. The clay tile market faces competition from alternative roofing materials like slate and concrete tiles, zinc roofs, and thatched roofs. Furthermore, French manufacturers remain focused on mitigating environmental impact, having developed a roadmap in 2018 for low-carbon plants by 2050. Despite the challenges, the industry continues to benefit from financial incentives and regulatory support for energy-efficient construction and renovation. The market is highly concentrated, with key players like Edilians, Monier, Terreal, and Wienerberger..Title: "The Trajectory of Terracotta: Trends and Analysis in France's Roof Tile Market" The French market for terracotta roofing has long been established, with a heritage dating back to 1841 when the Gilardoni brothers patented the creation of terracotta tiles. Despite slight declines in the European clay tile market from 2008 to 2018, depicting a decrease of around 3%, France holds a 30% market share in value terms, surpassing Germany in the application of clay roofing which adorns approximately 74% of French roofs. The sector is overwhelmingly dominated by large groups such as Edilians, Monier, Terreal, Wienerberger, and Edilians, with a market engulfed by products ranging from flat to semi-circular terracotta tiles. In recent years, the global clay tile market showcased substantial growth, with its value poised to increase from around $5.4 billion in 2016 to $9.3 billion by 2025, expanding at an annual rate of about 6.67%. In France, the market for clay building materials, inclusive of the roof tiles and bricks, valued at nearly €813 million in 2015, has seen a remarkable rate of self-sufficiency with 96% of clay tiles used in construction produced domestically across roughly 130 sites. The French construction sector is the crucial driver of demand for brick tiles, with reports indicating the construction of between 340,000 to 360,000 housing units annually. Despite forecasts of potential declines, the sector witnessed positive growth and a lower-than-anticipated reduction in activity amidst the Covid-19 pandemic. However, noticeable regional disparities exist, affecting both the construction industry dynamics and the types of terracotta products offered, with variances pegged on regional preferences and climatic conditions. Moreover, the market has a lens on product substitutability. Terracotta tiles, though valued for their durability and aesthetic appeal, are hefty and face competition from lighter and sometimes more cost-effective materials such as slate, concrete tiles, or zinc roofing. Meanwhile, connected markets like clay bricks are experiencing a surge, particularly in collective housing where the market share of clay bricks has increased significantly over the years. In terms of market structure, the manufacturing landscape is concentrated with several prominent players asserting dominance. Production methods have evolved, with ultramodern factories replacing handcrafted techniques. The use of Research and Development (R&D) is a common thread among industry leaders to foster product innovation and enhance production capabilities. Distribution channels.### Key Players Shaping the French Clay Roof Tile Market The French clay roof tile market is characterized by a few significant players that have an influential presence both domestically and internationally. These predominant companies leverage their expertise, innovative approaches, and extensive distribution networks to maintain and expand their foothold in the industry. **Edilians** (formerly Imerys Toiture), is a market leader deeply integrated into the French roofing landscape. Marked by its distinct capacity to innovate, Edilians has been a spearhead in offering solar solutions integrated into roofing materials, appealing to the environmentally-conscious homeowner. **Terreal** is another major name to consider, representing a significant portion of the market share. Like Edilians, Terreal is committed to modernization and innovation within the industry. Their investment in upgrading plants highlights their dedication to both technological advancements and sustainability. **Monier**, acquired by Standard Industries in 2017, is renowned for its comprehensive range of roofing materials. Positioned as a global entity, Monier delivers quality and reliability through its diverse product portfolio, which caters to various roofing needs and preferences. **Wienerberger SAS**, the French subsidiary of the Austrian group Wienerberger, stands strong in the market with its cutting-edge products, like the low-slope "Ultima TFP" tile. Their focus on addressing trends, such as the movement towards flat roof construction, exemplifies their adaptiveness and customer-centered approach. These key players are the backbone of the French clay roof tile market. Their dedication to quality, innovation, and sustainability ensures that they remain at the forefront of an industry that is as traditional as it is dynamic. With each company bringing its unique strengths to the table, they collectively contribute to a well-structured and competitive market, poised for future growth and development.
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  • Last update : 01/09/2023
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

There are several materials on the market for roof covering : terracotta tiles, slate roofing, concrete tiles, zinc roof, shingle roof, photovoltaic tiles, natural stone tiles, corrugated steel sheet etc. The clay tile market is included in INSEE nomenclature 23.32Z: Manufacture of clay bricks, tiles and building products. This includes this segment as it also contains bricks and clay pipes .

This material has been used since 1841, when the Gilardoni brothers revolutionised the terracotta industry by registering a 10-year patent on the creation of terracotta tiles . This material can nowadays be declined in a impressive number of shapes and colours from the raw material clay . Terracotta has been used in all regions of France for generations.

The European clay tile market has decreased slightly between 2008 and 2018 with a decrease of 3% over the period Germany dominates the market with 32% of the total in value terms The French market share is 30%, ahead of France In the hexagon the most common type of roofing is clay roofing. Indeed 74% of French roofs are protected by terracotta [ The Terracotta Tile ].

The main players on the French market are the following groups Edilians, Monier, Terreal, Wienerberger and Edilians.

Today, several types of tiles can be found on sale: flat or semi-circular. While most manufacturers recommend a lifetime line of 30 years, some tiles can have warranties of up to 50 or 100 years according to the FDES (Environmental and Health Data Sheets), making brick tiles a highly durable product. Nevertheless, this durability has not prevented the development of more technologically advanced products and the industrialists of the sector continue to invest in R&D of new products successfully.

List of charts

  • Le marché mondial des tuiles en brique
  • Répartition en valeur de la production de tuiles en terre cuite en Europe
  • Evolution de la production de tuiles en brique
  • Exportations de tuiles, briques et produits de construction en terre cuite
  • Importations de briques, tuiles et produits de construction en terre cuite
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Latest news

Wienerberger world number one in terracotta - 10/08/2023
  • Wienerberger, the world's leading manufacturer of clay products, saw its share price plunge by almost 10% on the Frankfurt Stock Exchange.
  • The Group's new-build and renovation markets in Europe are expected to shrink by 30% and 15% respectively.
  • In France, housing reservations plunged by 20% in volume and 28% in value for Nexity.
  • For Kaufman & Broad, the drop is -11% in volume and -19% in value.
  • For Altarea, the drop was -12% in volume and -7% in value.
  • New home builder Hexaom saw its order intake drop by almost 36% in value and 42% in number over the first six months of 2023.
Terreal invests 20 million to save gas at its main tile plant | 20 million investment to save gas at Terreal - 16/05/2023
  • Energy efficiency investment - 6.4 million euros
  • Terreal sales - 880 million euros (50% in France)
Terreal acquires Austrian heavyweight Wienerberger - 21/12/2022
  • Terreal: French tile and brick manufacturer
  • Park Square Capital fund has controlled Terreal since 2013
  • Nearly 3,000 employees
  • Wienerberger becomes owner of Creaton, a German tile manufacturer to be acquired by Terreal in 2020
  • Wienerberger strengthens its presence in France and Germany, two buoyant renovation markets

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Edilians
Monier (Groupe BMI)
Wienerberger
Storme Pruvost
Terreal Groupe
Bouyer Leroux Groupe
Briqueterie Chimot
Tuilerie Joyat
Cobert (Groupe BMI Monier)
Tuilerie Blache
Koramic (groupe Wienerberger)
VM Building Solutions (Etex Group)

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