Content of the study:SYNTHÈSE DU MARCHÉ
1.1 INTRODUCTION
The porcelain is a fine and translucent ceramic produced from kaolin by firing at over 1200°C. The primary and majority use of porcelain is that related to table arts . There are two main types of porcelain: porcelain hard and porcelain tender . Advanced porcelain manufacturing techniques arrived late in France (19 th century), while they were already present in China on 17 th century. However, the porcelain of Limoges is recognized for its quality and is even protected by a "geographical indication".
Since 2010, the number of employees in the porcelain sector in France has been steadily decreasing, reflecting manufacturing processes increasingly delocalized outside France. The turnover generated by the porcelain market is put to the test by the growth of the tableware ceramic in China, which is gradually replacing traditional porcelain
To resist the crisis, the players in the porcelain market are counting on the development of exports, which already represent nearly 50% of the sector's turnover. However, with the changes related to the chinese request the structure of exports to client countries is weakened.
The French porcelain market is facing the intensification of international competition particularly in Asia, which is regularly illustrated by the use of counterfeiting. It should be noted that to protect itself from this, the city of Limoges has initiated brand recognition initiatives at national and European level.
ANALYSE DE LA DEMANDE
STRUCTURE DU MARCHÉ
ANALYSE DE L'OFFRE
RÈGLEMENTATION
POSITIONNEMENT DES ACTEURS
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Reviews (5)
The household linen market - France
Publicado en 31/05/2022 by Hokko
Very good study, complete with figures that helped me in my research
The furniture market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The interior design market - France
Publicado en 07/03/2022 by Olivier RICARD - Cosmmy
"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."
The household linen market - France
Publicado en 10/01/2022 by Sebastien wolff
Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing
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