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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Tableware refers to the arts associated with cooking and the decoration of the space dedicated to it. The tableware market is composed of many segments, including tableware, cutlery, kitchen utensils, table linen, small portable appliances and decoration.

After years of decline of French manufacturers due to competition from low-cost Asian products, some producers located in France have managed to direct part of their production to export with success. Today, more than half of French production is exported, with constant design innovations aimed at conquering domestic and foreign a globalized environment, and while many small, family-owned companies with historical roots remain, the Tableware market continues to adapt to changing consumer demand.

While the covid-19 crisis dealt a blow to the market in 2020, the market managed to reduce its losses at the end of the year, supported by online sales, which grew by more than 50% over the year, and by sales at clearance stores.

While this study includes all tableware products, including the decoration segment, the latter is the subject of a specific study and not all aspects of the segment will be addressed here.

List of charts presented in this market study

  • Breakdown of sales by product family
  • Distribution of annual expenditure by type of product
  • IPC of Glassware, tableware and household utensils
  • Manufacturers' sales structure
  • Sales structure of the wholesale trade
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Latest news

Opinel expands its plant in Chambéry - 04/03/2024
  • - Sales have quadrupled in fifteen years.
  • - Sales forecast: 38 million euros in 2023.
  • - Export share of sales: 45%.
  • - Planned investments: around ten million euros by 2030.
  • - Production capacity: 6.5 million units per year.
  • - Number of employees: 150.
Hermès continues to raise prices - 09/02/2024
  • - Hermès sales in 2023 will be 13.4 billion euros, up 16% on the previous year and 21% at constant exchange rates.
  • - Net income is up 28% to 4.3 billion euros.
  • - Hermès has a market value of 231 billion euros.
  • - Hermès has increased its prices by 8 to 9% in 2023.
  • - 22,000 Hermès employees worldwide.
  • - More than 60% of new jobs created in France, where Hermès manufactures three quarters of its products.
Knifemaker Opinel to expand its site in Savoie - 13/12/2023
  • Opinel has doubled its land area thanks to the acquisition of almost two hectares of land.
  • The company has been wholly owned by the Opinel family since its creation.
  • 45% of the company's business is exported.
  • Sales have quadrupled in 15 years, and should reach 38 million euros this year.
  • Opinel produces over 6.5 million units a year and employs 150 people.
  • The company has around 400 products in its range, and is planning to launch a new barbecue activity.
Peugeot Saveurs goes green with paint - 13/12/2023
  • Peugeot Saveurs is located in Quingey, in the Doubs region of France.
  • The company has been awarded the Entreprise du Patrimoine Vivant (EPV) label.
  • The factory employs 160 people. The company produces 4 million wooden parts a year.
  • Forecast sales for 2023 are 46 million euros, up from 42.8 million in 2022.
Opinel expands its Chambéry plant | Opinel expands its Chambéry plant - 22/11/2023
  • The Opinel brand has acquired a 2-hectare plot of land next to its current factory
  • The company's land area will almost double from 2.5 hectares to 4.5 hectares.
  • Total investment in the future manufacturing facility is estimated at over 10 million euros
  • The company's sales have almost quadrupled in fifteen years, and should reach 38 million euros in 2023, compared with 26 million in 2019.
  • 45% of the company's business comes from exports, with sales in 70 countries on five continents.
  • A distribution subsidiary was opened in the United States in 2016. The company has 155 employees.
Tableware: Mathon aims to accelerate growth with its marketplace - 14/11/2023
  • Mathon has been around for almost 35 years
  • The Labruyère group has owned Mathon since 2012
  • Mathon has more than 700,000 customers Mathon's catalog currently comprises 6,000 items, with a target of 150,000
  • Mathon's current sales are around twenty million euros

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Maison française du Verre (ex International Cookware)
Hermès International
Tarrerias Bonjean
De Buyer
Revol Porcelaine
Forge de Laguiole
Ikea France
Maisons du Monde
Casa France

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