French event decoration market estimated at 4 billion euros The global market for event decoration, a crucial aspect of event communication, has been heavily impacted by the COVID-19 pandemic. The US B2B trade show sector, a subset of the broader market, is estimated at $16.8 billion. The event decoration market in France The event decoration business covers three types of event: festive events ( weddings, gala evenings, concerts), corporate communication ( congresses, seminars), event-driven events ( product launches, other exhibitions). The market covers banners and kakemonos, entertainment activities and goodies for guests. Nearly 80 million participants, including nearly 7 million foreigners More than 1,200 trade fairs and exhibitions organized in France welcome 23 million participants and 230,000 exhibiting companies . The market also includes weddings. The average wedding budget is around €8,000. Demand for event decoration services is seasonal, peaking in spring, in March and Ap