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Summary and extracts

1 Market overview

1.1 Presentation and definition of the carpet market

Carpet is a textile covering for floors or walls. There are three main types, depending on the manufacturing method used:

  • tufted carpet, where needles stitch textile threads through a backing, as on a sewing machine;
  • woven carpets, where the top and back are woven together on a backing. This is the traditional manufacturing technique;
  • needle-punched carpet, where special needles pass through layers of superimposed fibers to lock them together.

The fibers used in carpet design can be synthetic (polypropylene, polyester, polyamide, etc.) or natural (wool, sisal, sea rush, etc.). Carpet is then marketed as strips - large rolls - or tiles - carpet squares. [UFTM]

The sector involves two major players: manufacturers and distributors. Their aim is to meet the needs of both private and professional customers (businesses, craftsmen, etc.). Some specialize in carpets and rugs, while others are positioned in a broader field (other floor coverings, DIY products, etc.).

The global market for carpets and rugs is expected to grow at a CAGR of 4.6% between now and 2030. North America and Asia-Pacific are the two geographic regions driving this growth.

In France, the market plummeted during the Covid-19 crisis, and has been gradually recovering since. By 2023, however, it had not yet caught up with its 2019 level.

The sector is highly dependent on its main customer sectors, particularly construction. However, the latter is going through a difficult period, with housing starts on the decline. The renovation segment, particularly energy-efficient, is proving more buoyant, but the decline in sales of older homes remains problematic. At the same time, carpets and rugs are also finding outlets in the hotel and automotive sectors, where the situation is less pessimistic. Finally, the appeal of home furnishings and interior decoration is a positive sign for the sector.

The main manufacturers in France (Tarkett, Interface, Balsan, etc.) are modernizing their designs to dust off the image of carpet. Environmental innovations, such as recycling and the use of bio-sourced materials, are also playing an increasingly important role.

1.2 Global market on the rise

The global carpet market was valued at nearly $** billion in ****, and is expected to grow at a combined annual growth rate (***) of *.*% by ****, to exceed $*** billion. North America accounts for **% of the market, making it the sector's main trading region, ahead of Asia-Pacific.

France, ****-****, in billion euros

The market dynamic ...

1.3 French production in search of a rebound

Rather stagnant before ****, the French carpet and rug market was then heavily impacted by the Covid-** crisis. It lost almost **% of its value between **** and ****. Although it has since picked up again, the sector has not yet returned to its pre-Covid level, handicapped by rising energy and raw material costs: it ...

1.4 Distribution benefits from inflation

This section is based on NAF code **.**Z, which includes the retail sale of carpets and rugs, the retail sale of curtains and net curtains, and the retail sale of wallpaper and floor coverings. The scope studied is therefore broader than that of the study, but it still enables us to ...

1.5 France imports more than it exports

The figures in this section are based on UN Comtrade code **: carpets and other textile floor coverings.

In recent years, France has consistently imported more carpets than it has rugs. By ****, the country had imported $*** million worth of goods in this category, while exporting $***.* million. The gap between these two measures ...

2 Demand analysis

2.1 Sales volumes to start rising again in 2021

** million m² of interior textile floor coverings were sold in France in ****. This figure fell to **.* million in ****, but has since risen to **.* million in **** and **.* million in ****. This progression indicates that demand is gradually returning, and that the market could soon reach, in terms of sales volume, its pre-Covid-** ...

2.2 Construction, the main driver of carpet demand

The BtoB market accounts for ** to **% of floor covering sales. [***]

After several years of difficulties, the building sector began to recover in ****. Production in the building sector thus recorded a period of growth, even if this has slowed over the years: the annual rate of change in production was in fact ...

2.3 Renovation, another essential element

Alongside construction, maintenance-renovation is the other major construction activity on which the carpet market depends. Although also affected by the sluggish economic climate, this segment remains better positioned than new construction. Its positive momentum is set to continue, with annual business volumes rising by *.*% per year over the period ****-****. This ...

2.4 Market-friendly hotel investments

The hotel industry is an important customer sector for carpets, as they are often found in rooms, corridors and lounges.

The dynamics of the hotel industry, particularly through work and investment in the sector, is therefore a factor that can influence the market. Hotel investment in France has been on the ...

2.5 French households keen to buy floor coverings and decorations

** million French households, or **% of all households, are expected to make at least one purchase of home furnishings in ****. Carpets and rugs feature in the "floor coverings" and "decoration" categories, which occupy the top two places in the ranking of products most likely to be purchased.

Number of households potentially consuming ...

2.6 Homeowners better equipped to clean carpets

Improved vacuum cleaners (***) make it easier to maintain carpets and rugs, long considered difficult to clean and sometimes neglected for this reason. [***]

Household equipment rate by vacuum cleaner type France, ****, in

In ****, **% of French households owned a canister vacuum cleaner. While the equipment rate for more recent appliances, and therefore those ...

3 Market structure

3.1 Value chain and market organization

Several players are involved in the carpet market:

Textile manufacturers supply the raw materials, whether synthetic (***), needed to produce the products. Carpet and rug manufacturers then produce the coverings. They can then sell directly, via their own sales force, or through distributors of various types (***) The final customer base is made ...

3.2 A declining number of manufacturers in France

Carpet and rug manufacturers are the mainstays of the market. France still boasts several groups active on its territory, via production plants or showroom-sales areas used to showcase the company's products. Most players, however, are subsidiaries of foreign groups, mainly from Europe (***).

Some specialize in carpets (***).

The number of French companies ...

3.3 A fairly segmented distribution

The distribution of carpets and rugs involves a number of different players:

DIY superstores, which include these products in their extensive catalogs. Specialist retailers, specifically for carpets or floor coverings in general. Pure players, taking advantage of the boom in e-commerce to develop an online offering.

Retailers and chains historically oriented ...

4 Offer analysis

4.1 A modernized offering

the range is organized around three main types of carpet:

tufted carpet, where needles stitch textile threads through a backing, as on a sewing machine. This is the main type of carpet marketed. woven carpet, where the top and back are woven together on a backing. This is the traditional manufacturing ...

4.2 Prices impacted by inflation

After a quiet period up to ****, the production price index for the carpet and rugs market has risen sharply, particularly from **** onwards. This increase is part of an overall post-Covid inflationary trend, which has particularly affected raw materials and energy costs.

This trend is based on analysis of the production price ...

4.3 Innovations focused on the environment

Sustainable development initiatives

The carpet market is seeking to green its image and improve its environmental impact. Manufacturers are trying to promote more virtuous practices, despite the fact that they still rely heavily on synthetic fibers, which are made from petroleum.

In this context, recycling is one of the major challenges ...

5 Regulations

5.1 Regulations

The UPEC standard

In France, the Centre Scientifique et Technique du Bâtiment (***) is the organization that evaluates and guarantees the quality and safety of buildings. The UPEC classification applies in particular to the following floor coverings:

QB UPEC "Textile floor coverings QB UPEC "Tufted and woven carpets in strips".

They ...

6 Positioning the players

6. Player segmentation

  • Balsan (Belgotex International)
  • Belysse Group (Modulyss)
  • Lano Carpet Solutions
  • Sit In Sud (Radici)
  • Tarkett Groupe
  • TecSOM
  • Ege Carpets France (Ege Carpets)
  • Leroy Merlin France (Adeo)
  • Weldom (Adeo)
  • Castorama France (Kingfisher)
  • Brico Dépôt
  • ITM Equipement (Bricorama, Bricomarché, Brico Cash)
  • Mr. Bricolage

List of charts presented in this market study

  • Sales trends in the carpets and rugs market
  • Sales trends in the market for the distribution of carpets, rugs, floor and wall coverings in specialized stores
  • Imports and exports of carpets and other textile floor coverings
  • France's main customers for carpets and other textile floor coverings
  • Main countries selling carpets and other textile floor coverings to France
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Latest news

Why Bricomarché, Bricorama and Bricocash are opening up to franchising - 21/05/2024
  • - The number of existing Bricorama franchises: 34
  • - The year the Bricorama network was acquired: 2017
  • - Sales growth since 2018: 60%
  • - Market share in 2018: around 10%
  • - Current market share: around 15%
  • - Sales in 2023 for ITM Equipement de la maison: 3.4 billion euros
Castorama revises its formula in France to boost sales - 28/03/2024
  • - Castorama sales down 4.8%.
  • - Brico Dépôt sales down 7%.
  • - Total sales in France down by almost 6%.
  • - Strategies: modernization of stores, reduction of floor space by 30%, transition to franchising, and transfer to the Brico Dépôt banner.
  • - By 2024-2025, 13 units will be specifically affected (2 franchised, 1 will become Brico Dépôt, 7 relaunched, and 3 reduced in size).
  • - 15% of Castorama and Brico Dépôt sales are generated by major works (kitchens, bathrooms) linked to moves.
  • - Introduction of Screwfix in France, with 23 current stores, planned to reach 15 more by 2024 and 600 in the long term.
Mr.Bricolage expected to decline in 2023 - 14/03/2024
  • Mr.Bricolage group sales in 2023: 2.31 billion euros
  • In France, 902 stores generated sales of 1.96 billion euros in 2023
  • Number of stores by brand in 2023:
    • - Mr.Bricolage: 331 stores
    • - Les Briconautes: 101 stores
    • - Independent chains: 470 stores
  • Total number of stores at January 1, 2024: 1088 stores
DIY: Weldom strengthens its largest logistics site - 14/02/2024
  • Between 2017 and 2025, Weldom will have invested 70 million euros in the Breuil-le-Sec site in the Oise region.
  • Weldom has recorded growth of 24% between 2022 and 2023.
  • The DIY chain, with sales forecast at 1.7 billion euros for 2023
  • Weldom has opened 22 new stores under the banner between 2022 and 2023.
  • Its partners, who sell Weldom products without the brand name, increased from 325 in 2022 to 523 last year.
  • Today, Weldom has 790 integrated, franchised and partner stores.
  • Weldom, which celebrates its 25th anniversary this year, is now aiming for 1,000 sales outlets by 2026.
Bricolage: Weldom posts an insolent +24% in 2023 and announces the launch of its new banner - 31/01/2024
  • The Banque de France has announced a decline in sales volume for the DIY market in France.
  • Weldom announced consolidated sales of 1.735 billion euros, up 24%.
  • In 2022, Weldom performed exceptionally well, with growth of 17%.
  • Weldom has 790 stores, with a target of 1,000 by the end of 2025.
  • The 267 stores under the Weldom banner generated sales of 1.226 billion euros, up 8.6%.
  • The 523 partner stores brought in 509 million euros, an increase of 88%.
  • Weldom plans to launch a new brand,
  • Weldom Contact, in 2024, with small stores under this new banner expected to generate sales of between 1 and 2 million euros.
Closure of five Bricorama stores - 14/11/2023
  • Takeover of Bricorama by ITM Equipement de la maison (Mousquetaires group) almost six years ago.
  • The targeted stores are located in Meaux (77), Colombes (92), Saint Germain-lès-Arpajon (91), Belfort (90) and Guilherand-Granges (07).
  • In 2018, when Bricorama was taken over, 170 stores were part of the transaction.
  • Six years later, only 106 Bricorama outlets remain.
  • In 2020, there were 131 Bricorama stores.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Balsan (Belgotex International)
Belysse Group (Modulyss)
Lano Carpet Solutions
Sit In Sud (Radici)
Tarkett Groupe
TecSOM
Ege Carpets France (Ege Carpets)
Leroy Merlin France (Adeo)
Weldom (Adeo)
Castorama France (Kingfisher)
Brico Dépôt
ITM Equipement (Bricorama, Bricomarché, Brico Cash)

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