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Summary
The global carpet and rug market is on an upward trajectory, with growth projected at 4.6% until 2026. Though North America currently holds the largest market share, the Asia-Pacific region is set to outpace with a 5.7% growth rate. Nylon retains its preference in carpet production, owning a 58% market share. In Italy specifically, the manufacturing industry has seen a 19% decline in value, with variation across specific segments. The non-flake woven textile floor coverings reduced by 88%, whereas other textile floor coverings, including automotive mats, increased by 14%. Italian retailers are competing against less expensive and more durable flooring alternatives like parquet and laminate but maintain a foothold in the high-end market, particularly with Oriental carpets. Technological advancements continue to enhance the market, offering an array of pattern and color choices. Regarding international trade, Italy's export and import values were closely matched in 2020, totaling $163 million and $177 million respectively. The Italian housing market shows a positive trend, with home purchase transactions increasing by 27%, and the renovation market also robust with 27.1 million interventions. This boost in housing correlates with the stability of the carpet and rug market. Production and retail firm numbers have remained fairly constant, evidencing market stability. Eco-friendly and artisan trends are impacting supply, with a rise in demand for sustainable materials and handcrafted designs.
Evolving Preferences and Stabilizing Demand Driving the Carpet and Rug Market in Italy
Italy's carpet and rug market exhibits a remarkable stability coupled with subtle growth opportunities, driven by a blend of traditional allure and contemporary trends. Italian households demonstrate a profound appreciation for this segment, with average household spending reflecting an upward trajectory amid fluctuations. The expenditure indicates a disparity, with households in the Northern regions showing a higher propensity to invest in carpets and rugs compared to their Southern counterparts. The market is experiencing a renaissance of sorts as more consumers are drawn to unique, handmade rugs signifying a surge in interest for bespoke items—the graphic patterns featuring geometric shapes and maximalist designs that almost cover the entire floor space are in vogue. In addition, the Italian market witnesses a resurgence of pop carpets with their vibrant 1970s-inspired colors, alongside the classic and ever-popular Persian rugs. An intriguing shift is observed in the material aspect of carpets, where synthetic fibers are now favored for their ease of maintenance and resistance to mites. This has led to innovations in carpet processing, with tufting and needle-punched methods becoming particularly popular due to their simplicity and cost-effectiveness.
The domestic market's stability is also reinforced by a relatively constant number of companies operating in the production and distribution chain. Furthermore, the Italian market is characterized by a near-neutral trade balance, with the value of exports closely matching that of imports. Consumer preference and expenditure on carpets and rugs remain significant factors, shaping the current market scenario. With an average monthly expenditure of households fluctuating, there's an anticipated market growth closely tied to the increase in new homes and renovation activities. The intertwining of innovation in design and processing with the stable demand forms the foundation for a dynamic yet steady carpet and rug market landscape in Italy.
Prominent Players Shaping the Carpet and Rug Market Landscape
The global and Italian carpet and rug markets boast a diverse range of players, each specializing in different aspects of production and distribution. These companies contribute significantly to the market structure with their unique product offerings, distribution methods, and market strategies. Here are some of the key players that are crucial to understanding the competitive dynamics of the carpet and rug industry:
International Heavyweights
- IKEA Italy: A household name in home furnishings, IKEA Italy stands out as a giant in the retail sector. Known for their affordable and stylish home furnishing solutions, IKEA's range of carpets and rugs appeal to a wide consumer base, emphasizing accessibility and design.
- Tai Ping Carpets: With a strong focus on luxury and craftsmanship, Tai Ping Carpets is recognized for its bespoke handcrafted rugs. Their products reflect a fusion of traditional techniques and contemporary aesthetics, catering to high-end clientele.
- Dixie Group, Inc.: An American company that manufactures floor covering products for higher-end residential and commercial applications. Through its various brands, it caters to a distinct segment of the market looking for quality and innovation in carpets and rugs.
Industrial Innovators
- Milliken Textile: This company is a global leader in the textile industry with a strong focus on innovation and design. Milliken Textile offers a vast selection of carpets and rugs that are famed for their quality, sustainability, and cutting-edge designs.
- Tarkett Group: Another major player in the market, Tarkett Group specializes in a variety of flooring solutions including carpets. They are known for their commitment to sustainability and their extensive portfolio that addresses a myriad of consumer needs.
- Interface: As pioneers in modular carpet design, Interface takes a sustainable and design-driven approach to their products. They are known for setting industry standards in both environmental responsibility and functionality of carpets and rugs.
- Victoria Plc: This UK-based company brings a rich heritage of carpet manufacturing. Their range includes traditional woven carpets, tufted carpets, and an expansive array of contemporary designs.
- Oriental Weavers: One of the most recognized names in the production of machine-woven carpets, Oriental Weavers brings a blend of affordability and aesthetic diversity to global markets.
National Niche Specialists
- Adriani e Rossi Edizioni Srl: As an Italian retailer, Adriani e Rossi Edizioni Srl delivers a selection of carefully curated carpet and rug designs.
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- Number of pages : 30 pages
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- Last update : 27/04/2022
Summary and extracts
1 Market Overview
1.1 Definition and presentation
The carpet and rug market includes all players in the production and distribution chain of these furniture items. Carpets and rugs are mainly used for decorative or comfort reasons, but they can also be found in cars for hygienic reasons.
The global market for carpets and rugs is expected to continue to grow at a rate of 4.6 percent until 2026. North America leads in terms of global market share, while the Asia-Pacific region is expected to grow at a faster pace at a rate of 5.7 percent.
Nylon is confirmed as the preferred material for carpet production, accounting for about 58 percent of the market share in 2018.
In Italy, the market is registered under different Ateco codes:
- Ateco Code 13.93.00: Manufacture of carpets and rugs
- Ateco Code 46.47.20: Wholesale trade of carpets
- Ateco Code 47.53.12: Retail trade of carpets
Since 2011, Italian carpet and rug manufacturing in value terms has decreased by 19 percent. However, there are significant differences by carpet and rug segment. The non-flake or flocked woven textile floor coverings and carpets segment has decreased by 88 percent, while the other textile floor coverings and carpets segment, including automotive mats, has grown by 14 percent.
Carpet retailers face strong external competition from manufacturers of parquet and other plastic flooring (e.g., laminate flooring). These products are generally cheaper and more durable than carpet, although the latter are still present on the high-end market especially with Oriental carpets, the most popular of this type.
The adoption of new technologies and innovations has led to a significant improvement in market performance, providing elegant patterns and color options to help keep the carpet industry at the forefront of design.
1.2 The Global Market
The market for carpets and rugs is set to grow strongly due to structural factors such as an increasing middle-class population, growing demand from residential and nonresidential sectors, and increased renovation and remodeling activities. According to the research institute Research and Markets, the global carpet market has grown from $**.* billion in ...
1.3 The Italian market
In Italy, the market for carpets and rugs is stable. In fact, in the carpet and rug production segment, turnover values and production value have remained almost stable. Underlying this is the relative stability of the Italian real estate market, which has seen a slight increase of * percent over the past ...
1.4 Exports and Imports
This section provides an overview of international trade in Carpets and Rugs in Italy. Data from the UN ComTrade code "** - carpets and other textile floor coverings" for export and import figures.
As can be seen from the graph, Italy has an almost neutral trade balance, as far as this sector ...
2 Demand analysis
2.1 The role of the housing market
The construction and home buying and selling markets are two of the main drivers of the carpet market. They are particularly important given that consumers buying or building a new home are likely to purchase floor coverings.
We can see that there has been a ** percent increase in the number of ...
2.2 Evolution of Expenditure
The graph shows the average expenditure per household for the purchase of carpets and rugs (***).
The market is highly unstable with large fluctuations in spending between years. Despite the sharp decrease in ****, the market has remained at constant values and, as shown, expects its growth related to the increase in new ...
2.2 The new trends
In recent years, rugs have become more expensive as more people have become interested in unique, handmade rugs. Graphic patterns are in fashion. These are generally geometric shapes, in straight lines or otherwise, with repetitions of the same pattern throughout the rug. In addition, the rug must be maxi; in fact, ...
3 Market structure
3.1 Few players on the market
The number of companies operating in the entire production and distribution chain of carpets and rugs is very small. To calculate the number of companies, again, enterprises with ateco codes were used:
**.**.**: Manufacture of carpets and rugs **.**.**: Carpet retailing
At the production level, we see a highly stable market with ...
3.2 Production chain
Today's Production
Historically, carpets have always been woven by hand, using very fine filaments and traditional weaving techniques typical of countries such as Turkey (***), the Caucasus, Afghanistan and neighboring countries, as well as the westernmost provinces of China. Today, given the huge demand for carpets of all kinds and to make ...
3.3 Distribution of carpets
There are different types of players in carpet and rug distribution:
Specialty retailers, who have a good reputation for quality advice, but who sell products that are often much more expensive than DIY stores B*B dealers, who sell wholesale to retailers DIY stores: they offer lower prices and have a ...
4 Supply analysis
4.1 Type of the offer
There are four main families of carpets and rugs[***]:
natural fiber carpets; carpets with synthetic fibers; shaggy (***) carpets; oriental carpets.
Used primarily as a decorative element, carpets and rugs have good insulating properties but are not very durable and difficult to maintain.
Among the range of oriental carpets, three categories can ...
4.2 Composition of a carpet
Each carpet generally consists of four parts
The base
Made of a single continuous thread, usually cotton or silk, it establishes the base of the rug. The base is sometimes also called the warp.
The pile
On each pair of warp threads, a knot or weave must be made. The loose ...
4.3 New trends in supply
Ecofriendly carpets and rugs
The concern for the environment and health that has permeated in various sectors in recent years has also taken hold in Italy in the home furnishings sector and in particular for carpets and rugs.
it has been studied that the materials and substances used in processing the ...
4.4 Prices
The consumer price of carpets, COICOP code **** "carpets and other floor coverings" had the following trend during the five-year period ****-****:
CPI Rating for Carpets and Rugs Italy, ****-****, in Index Base **** = *** Source: ****
As you can evenice from the graph, the price is practically constant with no major variations, a symptom ...
5 Regulations
5.1 Regulatory framework
Manufacturers of carpets and rugs may be required to comply with the following applicable regulations:
EN **-* Mechanical and Physical Properties: the purpose of this standard is to prevent a product from tearing too quickly. EN **-* Flammability: the purpose of this standard is to prevent the rapid spread of flames. EN ...
6 Positioning of players
6.1 Segmentation
- IKEA Italia
- Interface
- Milliken Textile
- Adriani e Rossi Edizioni Srl
- Oriental Weavers
- Tai Ping Carpets
- Dixie Group, Inc.
- Victoria Plc
- Sartori Rugs
- Tarkett Groupe
- Balta Groupe (Modulyss)
List of charts
- Assessment of ICCs for Carpets and Rugs
- Size of the Global Carpet Market
- Turnover and production value of enterprises "Manufacture of carpets and rugs," millions of euros
- Turnover enterprises "Retail trade of carpets and floor coverings"
- Imports, exports and coverage rate of carpets and other textile floor coverings
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