The carpet and rug market - Italy
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Study Overview
The carpet and rug market includes all players in the production and distribution chain of these furniture items. Carpets and rugs are mainly used for decorative or comfort reasons, but they can also be found in cars for hygienic reasons. The global market for carpets and rugs is expected to continue to grow at a rate of 4.6 percent until 2026. North America leads in terms of global market share, while the Asia-Pacific region is expected to grow at a faster pace at a rate of 5.7 percent. Nylon is confirmed as the preferred material for carpet production, accounting for about 58 percent of the market share in 2018. In Italy, the market is registered under different Ateco codes:
Ateco Code 13.93.00: Manufacture of carpets and rugs Ateco Code 46.47.20: Wholesale trade of carpets Ateco Code 47.53.12: Retail trade of carpets
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Since 2011, Italian carpet and rug manufacturing in value terms has decreased by 19 percent. However, there are significant differences by carpet and rug segment. The non-flake or flocked woven textile floor coverings and carpets segment has decreased by 88 percent, while the other textile floor coverings and carpets segment, including automotive mats, has grown by 14 percent. Carpet retailers face strong external competition from manufacturers of parquet and other plastic flooring (e.g., laminate flooring). These products are generally cheaper and more durable than carpet, although the latter are still present on the high-end market especially with Oriental carpets, the most popular of this type. The adoption of new technologies and innovations has led to a significant improvement in market performance, providing elegant patterns and color options to help keep the carpet industry at the forefront of design.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Overview
- 1.1 Definition and presentation
- 1.2 The Global Market
- 1.3 The Italian market
- 1.4 Exports and Imports
2. Demand analysis
- 2.1 The role of the housing market
- 2.2 Evolution of Expenditure
- 2.2 The new trends
3. Market structure
- 3.1 Few players on the market
- 3.2 Production chain
- 3.3 Distribution of carpets
4. Supply analysis
- 4.1 Type of the offer
- 4.2 Composition of a carpet
- 4.3 New trends in supply
- 4.4 Prices
5. Regulations
- 5.1 Regulatory framework
The carpet and rug market - Italy
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