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MARKET OVERVIEW

1.1 Definition and presentation

The carpet and rug market includes all players in the production and distribution chain of these furniture items. Carpets and rugs are mainly used for decorative or comfort reasons, but they can also be found in cars for hygienic reasons.

The global market for carpets and rugs is expected to continue to grow at a rate of 4.6 percent until 2026. North America leads in terms of global market share, while the Asia-Pacific region is expected to grow at a faster pace at a rate of 5.7 percent.

Nylon is confirmed as the preferred material for carpet production, accounting for about 58 percent of the market share in 2018.

In Italy, the market is registered under different Ateco codes:

  • Ateco Code 13.93.00: Manufacture of carpets and rugs
  • Ateco Code 46.47.20: Wholesale trade of carpets
  • Ateco Code 47.53.12: Retail trade of carpets

Since 2011, Italian carpet and rug manufacturing in value terms has decreased by 19 percent. However, there are significant differences by carpet and rug segment. The non-flake or flocked woven textile floor coverings and carpets segment has decreased by 88 percent, while the other textile floor coverings and carpets segment, including automotive mats, has grown by 14 percent.

Carpet retailers face strong external competition from manufacturers of parquet and other plastic flooring (e.g., laminate flooring). These products are generally cheaper and more durable than carpet, although the latter are still present on the high-end market especially with Oriental carpets, the most popular of this type.

The adoption of new technologies and innovations has led to a significant improvement in market performance, providing elegant patterns and color options to help keep the carpet industry at the forefront of design.

DEMAND ANALYSIS

MARKET STRUCTURE

SUPPLY ANALYSIS

REGULATIONS

POSITIONING OF PLAYERS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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  • Expert opinion

Data

  • Databases
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Method

  • Synthetic structure
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules Decour

Consultant

Jules Decour

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.