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MARKET OVERVIEW

1.1 Definition and scope of study

The carpet and rug market includes all players in the production and distribution chain of these furniture items. Carpets and rugs are primarily used for decorative or comfort reasons, but can also be found in cars for hygienic reasons.

The global market for carpets and rugs is expected to continue growing at a rate of 4.6% through 2026. North America leads in terms of global market share, while the Asia-Pacific region is expected to grow at a faster pace at a rate of 5.7%. Nylon is confirmed as the preferred material for carpet manufacturing, accounting for around 58% of the market share in 2018.

In Italy, the market is registered under several Ateco codes:

  • Ateco code 13.93.00: Manufacture of carpets and rugs
  • Ateco Code 46.47.20: Wholesale trade of carpets
  • Ateco Code 47.53.12: Retail sale of rugs

Since 2011, the Italian carpet and rug manufacturing in terms of value decreased by 19%. However, there are significant differences by carpet and rug segment. The non-flake or non-flocked woven carpet and textile floor coverings segment declined 88%, while the “other” textile carpet and floor coverings segment, including automotive mats, grew 14%.

Carpet retailers face strong external competition from manufacturers of hardwood and other plastic flooring (e.g., laminate flooring). These products are generally cheaper and more durable than carpet, although the latter are still present on the high-end market especially with Oriental carpets, the most popular of this type.

The adoption of new technologies and innovations has led to a significant improvement in market performance, providing stylish patterns and color options to help keep the carpet industry at the forefront of design.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
Method
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.