The hotel furnishing market - Italy
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Study Overview
The layout of a hotel is essential in the hospitality business to attract guests, keep them happy and keep them coming back. Therefore, the furniture of these facilities should be reviewed annually and updated every 3 to 4 years. In addition, it should be refurbished and renovated every 10 years at most. The global hospitality furniture market exceeded $545.78 billion in 2020. Italian design companies compete for the most prestigious contracts. In particular, the luxury hotel sector is the most promising for Italian design, especially in markets such as Asia and Africa, where private clientele love the style of Italian products, which capture the high end of the market. What is most appreciated in Italian design is the added value of craftsmanship that makes furniture and furnishings very beautiful items. The quality of the raw materials used, the skill of the artisans, and the innate sense of aesthetics that distinguish the production of Italy, make Italian style the most beloved all over the world and suitable for any context, thanks also to a constant push toward innovation and creativity. The Covid-19 crisis has also changed the way hotels are perceived. In the future, the hotel space is expected to be rethought. In particular, as international tourist life and demand enters the "new normal" and we emerge from the intensity of the COVID-19 pandemic, consumer preferences will change.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Overview
- 1.1 Definition and scope of the study
- 1.2 Global Market
- 1.3 Italian Market
- 1.4 Exports and Imports
- 1.5 Covid-19 impact on the hotel and furniture industry
- 1.6 Impact of the pandemic on hotel design
2. Demand analysis
- 2.1 Italians' imagery of hospitality
- 2.2 Differentiation of preferences based on sociodemographic data
- 2.3 Major inspirations coming from hotels
- 2.4 What travelers are looking for today
- 2.5 Focus on sustainability
3. Market structure
- 3.1 Characteristics of the Italian furniture and furnishings market
- 3.2 Value chain
- 3.3 Distribution Channels
4. Supply analysis
- 4.1 Price trends and the weight of each category
- 4.2 Italian-style design hotels: examples from around the world
- 4.3 New trends in hotel industry furniture
5. Regulations
- 5.1 Regulation

The hotel furnishing market - Italy
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