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Hotels

Restaurants

The luxury hotel market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Luxury hotels are accommodations with exclusive, personalized and unique services, where the guest is the focus of attention and the experience must be impeccable. There are a number of strict criteria that must be met for a hotel to qualify as a luxury hotel. Very often, these are 5-star hotels, but this is not always the case, as luxury hotels can emphasize different hotel characteristics, such as exceptional design or the history of the building. On a global level, luxury hotels are frequently chains. Among the most important are :

AccorHotels Relais & Chateaux Four Seasons The Leading Hotels of the World Marriott International Intercontinental Hotels Group

In France, luxury establishments welcome 60% of foreign tourists every year, and the majority of them belong to major hotel chains. In fact, independent hotels are less popular than chain hotels. If we consider only hotels with the palace distinction, foreign customers account for 80% of overnight stays. This market suffered greatly from the health restrictions imposed by the pandemic, but showed an exceptional recovery in 2022 and 2023. Sales for 5-star hotels are estimated at 5.2 billion in 2023, up 26% on 2019. Luxury hotels in France are found in remarkable sites, urban areas and winter sports resorts. 5-star establishments account for 4.24% of French hotels. The technological environment is having a major impact on the luxury hotel sector, which has to keep pace with technological progress by building more direct relationships with its customers via social networks. So, the evolution of technology is very important for this market. The luxury hotel market is very much influenced by the arrival of younger generations in the luxury segment, who are changing travel and consumption habits.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and presentation
- 1.2 The growing global market
- 1.3 French market in exceptional post-pandemic recovery
2. Demand analysis
- 2.1 Typology of demand
- 2.2 A relationship with travel that has evolved since the end of health restrictions
- 2.3 Stays in French hotels
- 2.4 The importance of foreign customers
3. Market structure
- 3.1 Value chain and hotel operations
- 3.2 French luxury hotels
- 3.3 Sales structure: distribution of reservations and sales breakdown
4. Offer analysis
- 4.1 Average prices for French luxury hotels
- 4.2 Online presence and competition from OTAs
5. Regulations
- 5.1 Star classification
- 5.2 Rights and obligations of hotel professionals