the hotel market | France

1.1 Presentation

The hotel industry represents the whole of the hotel industry and its activities: it belongs to the tertiary sector and represents establishments that offer a reception service and more particularly accommodation and/or food to customers. This sector is therefore often associated with the restaurant industry. However, this study focuses exclusively on establishments that are hotels, which may or may not provide restaurant services, and on the accommodation services they offer.

There are three different types of hotels:

• Independents: structures not belonging to a hotel chain, owner of its operation and legally autonomous;
• Affiliates: also known as voluntary chains, are formed by traditional independent establishments that join together to facilitate their marketing;
• The integrated : operated by a hotel group or franchised

Globally, the hotel market is expected to grow at a CAGR (Compared Annual Growth Rate) of 12.9% between 2020 and 2027. This is a sector that experienced serious difficulties during the global health crisis linked to Covid-19, having accentuated the precariousness of certain players and certain regions, more or less focused on tourism than others. However, growth prospects show that this type of accommodation continues to attract customers even if the sector has not yet returned to its pre-crisis level.

In the French market, there was a drop of more than 50% in hotel revenues in 2020, with certain regions and hotel ranges suffering more than others. This was particularly the case for the Paris region and the top-of-the-range hotels, which recorded the largest losses in the country.

The main players on the market are large multi-brand chains such as Accor Hotels, Intercontinental, Marriott, or Louvre Hotels, but also single-brand companies such as B