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MARKET OVERVIEW

1.1 Presentation and definition of the camping market

Camping, or open-air hotel, means a tourist activity which consists of living in the open air in a tent, caravan or motor home or other similar accommodation. A campsite is thus a camping ground but there are also other types of camping, such as wilderness camping or home camping.

The activity of the campsites is recorded under the following NAF code :

  • 55.30Z : Campgrounds and parks for caravans or recreational vehicles

A campground can be classified as a campground under the mention Tourism or Leisure .

  • The mention  Tourism applies when more than half of the pitches are intended for overnight, weekly or monthly rentals for a visiting clientele.
  • The mention Leisure  applies when more than half of the pitches are intended to be rented for more than one month by customers who do not take up residence there.

There are 2 categories of classified campgrounds: campgrounds at stars (from 1 to 5 stars) and campgrounds natural area .

The world camping market has grown at a CAGR (combined annual growth rate) of 5.6% from 2015 to reach 49.9 billion in 2019 . It is expected to continue to grow in the coming years, particularly due to the growing interest of millennials in camping and people in outdoor activities.

The French camping market is also growing strongly and has experienced a 15% increase in attendance between 2011 and 2019 thus reaching 129 million overnight stays in 2019 . The increase in the sector's sales was also driven by the quality upgrading of the market in response to growing customer demand for ever greater comfort. As a result, campsites are being modernised, gaining in comfort and the share of high-end campsites (4 and 5 stars) in the French campsite fleet is increasing.

Once reserved for the working classes, the activity has evolved considerably in recent years. Professionals have invested heavily to improve infrastructure and attract new customers. The two most popular types of accommodation for campers are the m obil-home and the personal tent . The recent success of the Mobile home has contributed significantly to the renewal of the camping .

The players in the sector are mostly independent (87% of campsites). The other campsites are organised as integrated chains (Eurocamp, CapFun, Homair Vacances etc.), franchises (Flower Campsites, Yelloh! Village) or groups (Sites

 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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