The luxury campsite market - France
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Study Overview
Camping, or open-air hotels, is a tourist activity that involves living in the open air, in a tent, caravan, motorhome or similar accommodation. A campsite is an area of land set aside for camping, but there are also other types of camping, such as wilderness camping or camping with local people. Campsites are registered under the following NAF code:
55.30Z: Camping grounds and parks for caravans or recreational vehicles
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A campsite can be classified as either Tourism or Leisure.
The Tourism classification applies when more than half of the pitches are intended for overnight, weekly or monthly rental to visiting customers. The " Loisirs " label applies when more than half the pitches are intended for rental for more than one month, by customers who do not make their home there.
There are 2 categories of classified campsites: starred campsites (from 1 to 5 stars) and natural area campsites. Upscale campsites are those with 4 or 5 stars. The French camping market is growing fast, with visitor numbers up 15% between 2011 and 2019, reaching 129 million overnight stays in 2019. The sector's sales growth is being driven in particular by the market's move upmarket in response to customers' growing demand for ever-greater comfort. Campsites are being modernized and made more comfortable, and the share of high-end campsites (4 and 5 stars) in the French market is increasing. Top-of-the-range campsites are becoming an increasingly important part of the French offer, due to the changing expectations of the French, who now demand comfort and service, but also to the expansion of the offer towards new and original propositions. Camping today no longer refers solely to staying outdoors in a tent, as was the case a few years ago.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of study
- 1.2 France, 2nd largest campground in the world
- 1.3 The Covid-19 effect
2. Demand analysis
- 2.1 Growth in demand driven by upscale camping
- 2.2 Consumer profile
- 2.3 Highly cyclical demand
3. Market structure
- 3.1 A highly fragmented camping market
- 3.2 Market structure by classification
4. Offer analysis
- 4.1 Geographical breakdown of supply
- 4.2 Premiumization of the offer
- 4.3 Supply trends and development avenues
- 4.4 Price overview
5. Regulations
- 5.1 Classification of campsites
- 5.2 Activity types and prerequisites
- 5.3 Business regulations
The luxury campsite market - France
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