French market
The luxury campsite market in France
Camping, or open-air hotels, is a tourist activity that involves living in the open air, in a tent, caravan, motorhome or similar accommodation. A campsite is an area of land set aside for camping, but there are also other types of camping, such as wilderness camping or camping with local people.

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Camping, or open-air hotels, is a tourist activity that involves living in the open air, in a tent, caravan, motorhome or similar accommodation. A campsite is an area of land set aside for camping, but there are also other types of camping, such as wilderness camping or camping with local people.
Campsites are registered under the following NAF code:
55.30Z: Camping grounds and parks for caravans or recreational vehicles
A campsite can be classified as either Tourism or Leisure.
The Tourism classification applies when more than half of the pitches are intended for overnight, weekly or monthly rental to visiting customers.
The " Loisirs " label applies when more than half the pitches are intended for rental for more than one month, by customers who do not make their home there.
There are 2 categories of classified campsites: starred campsites (from 1 to 5 stars) and natural area campsites.
Upscale campsites are those with 4 or 5 stars.
The French camping market is growing fast, with visitor numbers up 15% between 2011 and 2019, reaching 129 million overnight stays in 2019. The sector's sales growth is being driven in particular by the market's move upmarket in response to customers' growing demand for ever-greater comfort. Campsites are being modernized and made more comfortable, and the share of high-end campsites (4 and 5 stars) in the French market is increasing.
Top-of-the-range campsites are becoming an increasingly important part of the French offer, due to the changing expectations of the French, who now demand comfort and service, but also to the expansion of the offer towards new and original propositions. Camping today no longer refers solely to staying outdoors in a tent, as was the case a few years ago.
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