the bed and breakfast market
The guest rooms are furnished rooms available for "rental" in a private home for one or more nights, including or not breakfast and other services. A dwelling offering several guest rooms is qualified as guest house .
The guest rooms are now spreading from villages to cities and targeting new customers, including businessmen looking for more friendliness than in traditional hotels. In the market, the trend is towards E-distribution as more and more travellers use online booking sites such as Booking.com . Despite the success of the guest rooms, however, the owners cannot make a living from this activity. In addition, the duflot Act which comes into force in 2014 limits the growth of short-term furnished rentals by requiring the owner to obtain prior authorisation to change use of his home to a status of tourist rental
Now present both in the countryside and in the city, bed and breakfast, a form of accommodation with a resident born in England, is experiencing a off-peak period in France in response to the emergence of rental platforms such as AirBnB . There are now several dozen thousands of rental companies and guest rooms in France, with an average of 2 to 3 rooms per establishment. While the sector had grown significantly in the early 2000s, these figures have now stabilized. Guest houses constitute 10% of commercial tourist accommodation but only 2% of the accommodation offer in terms of number of beds, due to their small size. Their success is mainly due to their authentic character and their lower price than in the traditional hotel market. On the other hand, the welcome and contact with the locals allow a certain friendliness and attract many travellers wishing to be accompanied. The occupancy rate of the guest rooms is 30% on average, or 110 days per year. These professionalized guest houses have faced the growth of much less professionalized "guest rooms" via rentals on AirBnb in particular. The main competitors with the Gîtes de France label are Gîtes de France, Cléavacances, Fleurs de soleil, Accueil paysan, or Bienvenue au château.
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