the bed and breakfast market
France

MARKET SUMMARY

1.1 INTRODUCTION

The guest rooms are furnished rooms available for "rental" in a private home for one or more nights, including or not breakfast and other services. A dwelling offering several guest rooms is qualified as guest house .

The guest rooms are now spreading from villages to cities and targeting new customers, including businessmen looking for more friendliness than in traditional hotels. In the market, the trend is towards E-distribution as more and more travellers use online booking sites such as Booking.com . Despite the success of the guest rooms, however, the owners cannot make a living from this activity. In addition, the duflot Act which comes into force in 2014 limits the growth of short-term furnished rentals by requiring the owner to obtain prior authorisation to change use of his home to a status of tourist rental

Now present both in the countryside and in the city, bed and breakfast, a form of accommodation with a resident born in England, is experiencing a off-peak period in France in response to the emergence of rental platforms such as AirBnB . There are now several dozen thousands of rental companies and guest rooms in France, with an average of 2 to 3 rooms per establishment. While the sector had grown significantly in the early 2000s, these figures have now stabilized. Guest houses constitute 10% of commercial tourist accommodation but only 2% of the accommodation offer in terms of number of beds, due to their small size. Their success is mainly due to their authentic character and their lower price than in the traditional hotel market. On the other hand, the welcome and contact with the locals allow a certain friendliness and attract many travellers wishing to be accompanied. The occupancy rate of the guest rooms is 30% on average, or 110 days per year. These professionalized guest houses have faced the growth of much less professionalized "guest rooms" via rentals on AirBnb in particular. The main competitors with the Gîtes de France label are Gîtes de France, Cléavacances, Fleurs de soleil, Accueil paysan, or Bienvenue au château.

 

 

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market study 89€

Availability within 2 business days

Analysts

Consultant BCG

Aurélien Russo

Aurélien Russo logo 1 Aurélien Russo logo 2
En cours

Contrôle et mise à jour

En cours

Nos études de marché sont  contrôlées et mise à jour par des analystes séniors. Cette étape est indispensable et nécessite un délai.

Control

En cours

Certification

En cours

Nos études de marché sont relues par des profils indépendants: experts du secteur ou spécialistes des études. Ce contrôle est indispensable et nécessite un délai.

Process

Analysts & Methods

Databases

Certification
Service

Expert advice

Customer Reviews (1)

Average over the last 3 months

the 31/03/2020
We are committed to taking into account the feedback of all our clients, consultants or company managers, in order to better meet their expectations.