Content of the study:MARKET OVERVIEW
1.1 Presentation and definition of the market
The meal tray market designates all the companies that make, prepare and deliver complete meals . There are two sub-segments in this market, depending on the consumers to whom they are addressed
- The delivery of meal trays to companies for meetings, events, seminars, etc. for which the volumes justify the use of specialised companies that can deliver these trays very quickly, unlike traditional caterers These players also deliver employees to replace the canteen on a more regular basis, even if this activity represents a lower margin
- The delivery of meal trays for private individuals and more particularly people with loss of autonomy: several companies have specialised in the delivery of balanced meal trays adapted to accompany people in loss of autonomy who can no longer make themselves food. These brands are genuine personal assistance services, and are also based on personalization
This study will not deal with the collective catering with company canteens, school canteens, meal trays in airplanes or retirement homes, etc. (a study is available on this subject) here ), nor meals-on-wheels delivery services such as Deliveroo and Uber Eats which are only delivery services (a study is available on this topic here )
The market is growing in both segments. The market for corporate meal trays is driven by the seeking efficiency from employees at work during their lunch break and their willingness to combine it with a healthy diet . The one of the meals-on-wheels porterage benefits from the ageing of the population and the increase in the number of people losing their autonomy . Here again, the awareness that a healthy diet is the key to a balanced life drives growth This segment is expected to grow by 2% per year between 2019 and 2023
The trend today is towards offer customization but also to a consideration of eco-responsible criteria . By the way, competition from food techs which offer delivery of restaurant dishes for often lower prices, pushes industry prices down . Companies from however, meal trays can rely on their high quality image and high flexibility .
1.2 The growing national market for meal trays
The market for corporate meal trays
The market for meal trays and corporate caterers represents nearly ***.* million in **** ***.* million in ****, an average annual increase of *% according to Xerfi figures given by Challenges. It has seen a constant evolution since **** (***)
Evolution of the turnover of specialists in the delivery of meal trays ...
1.3 Marché national
Le marché des plateaux-repas en entreprise
Le marché des plateaux repas et des traiteurs en entreprise représente près de ***,* millions d’euros en **** contre ***,* millions en ****, soit une augmentation annuelle moyenne de *% selon les chiffres de Xerfi donnés par Challenges. Il a connu une constante évolution depuis **** (***). Pour ...
DEMAND ANALYSIS
2.1 Demand from employees and companies
Companies and their employees are a central component of the demand for meal trays. In addition, indicators such as the working population or the number of business start-ups are indicators of the demand for meal trays
In ****, the working population in France was **.* million, an increase of *.* million individuals compared to ...
2.2 Eating habits in the workplace that are bound to change
The search for a balance between efficiency and healthy eating
**% of French people eat directly at their workplace (***) without taking a real lunch break. This figure rises to **% among women and the under-**s. Moreover, **% eat at home or at a relative's, compared with only **% who eat in the company's ...
2.3 The dynamism expected from carrying meal trays for the elderly
Meals-on-wheels services allow elderly people in loss of autonomy to continue to eat properly by directly receiving healthy meals adapted to their diet
Demand for this segment is expected to grow significantly as the population ages. The over-**s constitute **.*% of the population in **** compared to only **% in ****. The over **s ...
MARKET STRUCTURE
3.1 Production and distribution
The traditional model: an integration of the value chain, from formula design to production and distribution
The traditional players in the meal tray industry are active at all stages of the value chain, from supply to distribution, through the development of new formulas and their industrial production
Companies such as RoomSaveurs ...
3.2 The main players in the sector
The actors of the corporate meal tray
If the sector seems atomized with a multiplicity of local and atomized brands (***), there is a strong concentration of the French market around historical leaders, such as Room Saveurs, Class'Croûte and Riem Becker, which bought L'Affiche in ****.
In ****, Room Saveurs achieved a turnover ...
3.3 Competition from Food Techs
The Foodtech model: outsourcing of production to local restaurant owners to deal with catering professionals
Faced with the vertical integration of the sector by the major groups, local restaurateurs have chosen Foodtech to invest in the market for meal trays. Foodtech's business model consists of listing restaurateurs on an online portal ...
ANALYSIS OF THE OFFER
4.1 Lower prices
A deflationary trend driven by the boom in "economic" offers and competition from Foodtechs
The intensification of competitive pressure is leading to a general decrease in prices across the entire meal tray sector. Foodtech contributes to this deflationary movement by offering prices in line with the offerings of its partner restaurants. ...
4.2 Diversification of supply
Diversification of menus
The models and formulas of the manufacturers of meal trays are multiplying around the themes of nutrition and eco-responsibility :
In the range of products offered, "wellness" formulas represent an increasing volume in total sales. These formulas emphasize the choice of fresh and balanced products with high nutritional value; ...
REGULATION
5.1 Government-recommended hygiene practices
The regulations on home delivery have developed particularly in recent years as the practice has become more successful and the associated players and business models have multiplied
Good practices are defined by the Legal and Administrative Information Department (***) which highlights the treatment of products according to their sensitivity:
Source: ****
Concerning the ...
5.2 Regulations for the delivery of meal trays
The State supervises the delivery of meal trays for health and commercial reasons Several themes are concerned, and the main ones are listed here
Declare your activity
According to the order of ** June **** s, the person responsible for the meal delivery service must report their activity to the Departmental Directorate for ...
POSITIONING OF THE PLAYERS
6.1 Segmentation
The following segmentation of the players in the market for meal trays can be noted:
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