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MARKET OVERVIEW

1.1 Presentation and definition of the market

The meal tray market designates all the companies that make, prepare and deliver complete meals . There are two sub-segments in this market, depending on the consumers to whom they are addressed

  • The delivery of meal trays to companies for meetings, events, seminars, etc. for which the volumes justify the use of specialised companies that can deliver these trays very quickly, unlike traditional caterers These players also deliver employees to replace the canteen on a more regular basis, even if this activity represents a lower margin
  • The delivery of meal trays for private individuals and more particularly people with loss of autonomy: several companies have specialised in the delivery of balanced meal trays adapted to accompany people in loss of autonomy who can no longer make themselves food. These brands are genuine personal assistance services, and are also based on personalization

This study will not deal with the collective catering with company canteens, school canteens, meal trays in airplanes or retirement homes, etc. (a study is available on this subject) here ), nor meals-on-wheels delivery services such as Deliveroo and Uber Eats which are only delivery services (a study is available on this topic here )

The market is growing in both segments. The market for corporate meal trays is driven by the seeking efficiency from employees at work during their lunch break and their willingness to combine it with a healthy diet . The one of the meals-on-wheels porterage benefits from the ageing of the population and the increase in the number of people losing their autonomy . Here again, the awareness that a healthy diet is the key to a balanced life drives growth This segment is expected to grow by 2% per year between 2019 and 2023

The trend today is towards offer customization but also to a consideration of eco-responsible criteria . By the way, competition from food techs which offer delivery of restaurant dishes for often lower prices, pushes industry prices down . Companies from however, meal trays can rely on their high quality image and high flexibility .

 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.