the home delivery market | France

The home delivery sector, on the rise the last few years, has totally changed the consumption habits of the French . It is a market that includes different types of players: bicycle deliveries of restaurant dishes, catering services, restaurants with their own delivery drivers, etc.

Today, home meal delivery is no longer limited to the delivery of burgers, pizzas and sushi, but has opened up to a wide range of restaurants This responds to the new expectations of consumers who want to enjoy new culinary experiences, eat healthier and order in a quick and easy way. However, the market is having a harder time taking off in France than in the Anglo-Saxon countries, as it is not part of the French culture to have ready-made meals delivered to your home; the players tend to target younger people or Generation Z, who are more receptive to this mode of consumption.

The European delivery market is growing strongly, with an increase of almost 20% per year between 2015 and 2020 . Similarly, the growth figures for the French market are similar, with experts even predicting a annual growth of over 25% between 2018 and 2022 . Representing nearly 6% of the restaurant market, the new home delivery market is prompting traditional restaurateurs to adapt their offerings to the delivery model.

If some actors stand out like Deliveroo, Uber Eats or Just Eat, the market is constantly evolving with the emergence of new players like the mass-market retailers who are starting to deliver prepared meals to your home, or ghost restaurants (virtual restaurants only available through the Internet for online delivery).

Unlike most of the economic sectors, the meal delivery market is driven by the coronavirus crisis which resulted in the closure of physical restaurants and the ban on eating out. As a result, the value of this market is increasing in 2020, with an increase of 24% of the number of users in Europe .