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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The home meal delivery sector, which has been booming in recent years, has completely changed French consumer habits. It's a market that brings together different types of players: bicycle deliveries of restaurant dishes, catering services, restaurants with their own delivery drivers, etc.
The global market for home meal delivery has been growing over the past decade: estimated at $342 billion in 2022, it should reach $1300 billion by 2030.Europe represents less than 25% of this market, whileAsia accounts for the largest share: over 33%.
With the pandemic, the French market experienced a significant increase, reaching its peak after the successive confinements of the COVID year. Since then, the market has seen a slight decline of around 5% a year. The French home meal delivery market is relatively fragmented, dominated by giants like Uber Eats, Deliveroo and Just Eat, but also marked by the rise of new entrants and niche players. Platforms such as Frichti or Seazon are focusing on more ethical or local offerings, while dark kitchens and sustainable delivery services such as Quitoque and HelloFresh are further expanding the competitive landscape. Traditional platforms now have to cope with an increasingly diversified offering, which is attracting more and more consumers.
The home meal delivery market is tending more and more towards local and responsible solutions. In 2023, 78% of French people said they were committed to responsible consumption, a trend that had increased by2 points compared to 2022, despite current economic challenges such as inflation and the energy crisis. The offer is adapting, with players focusing on quality products with reduced environmental impact.
1.2 Global home delivery market
Global meal delivery market World, ****-*****, in $ Billions Source: ****
This graph shows the projected growth of the global meal delivery market between **** and ****.
In ****, the market size was $*** billion. By ****, this figure is expected to reach an impressive $**** billion.
This projection illustrates the expected strong growth in demand for meal delivery ...
1.3 A national market in slight decline
Estimated size of the home meal delivery market France, ****-****, in billions of euros Source: ****
In ****, the home meal delivery market in France reached an exceptional peak of *.* billion euros, largely driven by confinements due to Covid-**.
However, this rapid growth then ran out of steam with the end of the ...
2 Demand analysis
2.1 French consumer habits
What media do French people use to order meals online? France, ****, % of total Source: ****
In ****, **% of online meal orders will be placed via mobile, almost double the figure for other media (***).
Percentage of orders placed via online delivery platforms. France, ****-****, in Source: ****
Between **** and ****, the percentage of orders placed via ...
2.2 Meal delivery platform user profile
The data comes from Just Eat 's **** user profile study.
Location of Just Eat users France, ****, in Source: ****
In ****, **% of Just Eat users in France are located in urban areas, while only **% live in rural areas. This shows a massive concentration of users in cities, where access to delivery services is ...
2.3 France's favorite platform brands
France's favorite platform brands France, ****, in Source: ****
In ****, Uber is the French people's favorite delivery platform, with an approval rating of **.*%, closely followed by Deliveroo at **.*%.
Just Eat comes third, with **.*% satisfaction. These results show that Uber and Deliveroo largely dominate the market in terms of user preference, leaving Just Eat ...
2.4 A consumer trend towards healthy, sustainable meals
French people's trust in the food industry France, ****, in Source: ****
This graph clearly illustrates the trend among French consumers towards healthier, more sustainable meals in ****.
The high trust placed in farmers(***) reflects this desire to consume products from short circuits and a more ethical value chain.
By contrast, the low level ...
3 Market structure
3.1 Organization and structure of the home-delivery market
3.2 The 4 types of players on the market
Source: ****
Some brands continue to deliver their own products using their own fleet, even if they appear on Internet platforms such as Uber Eats or Deliveroo.
As the marketing director of Domino's Pizza explains, this is a choice made by the company, which considers that customers don't just buy a pizza ...
3.3 Market share of major players
Daily users of the main platforms France, ****, in thousands Source: ****
Uber Eats accounts for around **% of daily users in the home meal delivery market in France in ****, with ***,*** daily users out of a total of ***,*** users for the three major platforms (***).
Have you already used the following home meal delivery platforms? France, ...
3.4 How is a structure remunerated?
Breakdown of restaurant sales France, ****, in Source: ****
By ****, on-site consumption will account for **% of restaurant sales in France, almost double the **% share of delivery.
A restaurant that chooses to use delivery platforms must take several factors into account.
Firstly, the commission charged by the platform, which can be as high as ...
3.5 The case of delivery drivers
For several years now, the question of the status of delivery drivers working for platforms such asUber Eats or Deliveroo has been fuelling debate in France and at European level. Initially, these delivery drivers were considered to be self-employed, a situation that enabled companies to reduce costs linked to payroll charges.the ...
4 Offer analysis
4.1 Offer typology
The home meal delivery market is characterized by a diversified offering, which can be classified into four main categories:
Meal delivery via marketplace platforms (***):
These platforms act as intermediaries between restaurants and customers. They enable consumers to order meals from a multitude of restaurants directly via an app or website.
Delivery ...
4.2 Delivery charges
For delivery platforms such asUber Eats or Deliveroo, customer charges range from €* to €*, due to the commissions received by the platforms and the delivery service offered. [***]
On the other hand, direct delivery by restaurants, without going through these intermediaries, tends to be more economical, or even free for large orders. This ...
4.3 Dark Kitchens
Dark kitchens, also known as "ghost kitchens" or "cloud kitchens", are meal preparation areas designed exclusively for delivery.
Unlike traditional restaurants, these establishments don't have a room to welcome customers. They are often set up in warehouses or less expensive industrial zones, thus reducing operating costs.
Dark kitchens focus on the ...
4.4 Meal baskets for cooking
Sustainable delivery is gaining momentum in the home-delivered meals market, driven by consumers' growing concern for the environment.
Among the key players in this trend, HelloFresh stands out for its promise to deliver balanced meal kits while committing to reducing its ecological footprint.
HelloFresh claims to reduce CO* emissions by up ...
5 Regulations
5.1 Current regulations
EC regulation ***/****: (***)
This text lays the foundations for food legislation in Europe. It requires complete traceability of foodstuffs, guaranteeing that information on the origin and destination of products is available at every stage (***).
EC regulation ***/****: (***)
Sets strict hygiene standards for food handling, preparation and transport. It imposes rules on the design ...
6 Positioning the players
6.1 Player segmentation
The table shows the main players in the meal delivery market in France, each with a distinct positioning. Uber Eats, with sales of *.** billion euros in ****, dominates the market thanks to a wide range of partner restaurants and diversification into food shopping. deliveroo, targeting a premium segment, generated *** million euros in ...
- Deliveroo
- Frichti (La Belle Vie)
- Just Eat
- Nestor
- Uber Eats France
- Foodcheri
- Glovo
- Delivery Hero - Foodora
- La Brigade de Vero
- Dija (Gopuff)
- Frères Toque
- Clone - Not So Dark
- La Poste
- Getir
- Flink
- Gorillas
- Sushi Shop Restauration New
List of charts presented in this market study
- Daily users
- Have you already used the following home meal delivery platforms?
- Delivery experience survey
- What are the French ordering on platforms?
- Percentage of orders placed via online delivery platforms.
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the home delivery market | France
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