The home delivery market in France

The home meal delivery sector, which has been booming in recent years, has completely changed French consumer habits. It's a market that brings together different types of players: bicycle deliveries of restaurant dishes, catering services, restaurants with their own delivery drivers, etc.

The global market for home meal delivery has been growing over the past decade: estimated at $342 billion in 2022, it should reach $1300 billion by 2030.Europe represents less than 25% of this market, whileAsia accounts for the largest share: over 33%.

With the pandemic, the French market experienced a significant increase, reaching its peak after the successive confinements of the COVID year. Since then, the market has seen a slight decline of around 5% a year. The French home meal delivery market is relatively fragmented, dominated by giants like Uber Eats, Deliveroo and Just Eat, but also marked by the rise of new entrants and niche players. Platforms such as Frichti or Seazon are focusing on more ethical or local offerings, while dark kitchens and sustainable delivery services such as Quitoque and HelloFresh are further expanding the competitive landscape. Traditional platforms now have to cope with an increasingly diversified offering, which is attracting more and more consumers.

The home meal delivery market is tending more and more towards local and responsible solutions. In 2023, 78% of French people said they were committed to responsible consumption, a trend that had increased by2 points compared to 2022, despite current economic challenges such as inflation and the energy crisis. The offer is adapting, with players focusing on quality products with reduced environmental impact.