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Summary of our market study
The French home-delivered meals market is estimated at €7 billion.
The global market for home-delivered meals is growing significantly, and is estimated to exceed $150 billion by 2023. In Europe, the market size is around €20 billion.
European FoodTech, which encompasses the home delivery segment, has experienced considerable growth, reaping between 3 and 5 billion euros in four years.
The coronavirus crisis has been particularly kind to the meal delivery market, with a 24% increase in users in Europe.
The landscape includes a variety of players, from catering platforms and delivery services to "dark kitchens".
The French home delivery market
French consumer habits have been transformed in recent years, thanks in large part to the growth of the home delivery market.
The French market, traditionally reticent about the concept of home-delivered prepared meals, is now increasingly open, particularly among the younger generations. 75% of consumers are aged 35 or under. 25-35% of students use delivery services every week. In the Paris region and major cities, more than half the population uses these services.
The new home delivery market is expected to account for between 5% and 7% of the total catering market.
The number of players in the sector, which encompasses bicycle-based restaurant deliveries, catering services and restaurants with proprietary delivery systems, is growing rapidly. The number of home-delivery restaurants has expanded beyond the quick delivery of pizzas, burgers and sushi.
In this sector, home delivery has attracted a significant share of investment, although capital has been concentrated on a few key players. France, in particular, spearheaded the number of fund-raisings, despite the smaller size of individual startups compared to their counterparts in Germany and the UK.
The majority of delivery drivers work as independent contractors, giving rise to legal disputes that call into question the viability of these employment models.
Cooperatives such as CoopCycle offer an alternative by providing a shared platform and a collective voice for delivery drivers.
Players in the French home-delivery market: a diverse and competitive ecosystem
- Deliveroo: the vanguard of varied cuisines Deliveroo has positioned itself as a leading platform in France, bringing a wide range of culinary choices directly to the consumer's door.
- Uber Eats: leverages its global logistics expertise to provide a fast and efficient delivery service.
- Just Eat: Champion of choice Just Eat, formerly known as Allo Resto, has carved out a substantial market share thanks to a model that empowers restaurants and consumers alike.
- Domino's Pizza: traditional with a twist A global giant in the pizza delivery sector, Domino's Pizza has maintained its dominant position by keeping its own fleet of delivery drivers in France.
- Planet Sushi: the connoisseur of convenience Planet Sushi preceded the current wave of food delivery services, having delivered its Japanese delicacies to customers long before the proliferation of home delivery apps.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The home delivery sector, on the rise the last few years, has totally changed the consumption habits of the French . It is a market that includes different types of players: bicycle deliveries of restaurant dishes, catering services, restaurants with their own delivery drivers, etc.
Today, home meal delivery is no longer limited to the delivery of burgers, pizzas and sushi, but has opened up to a wide range of restaurants This responds to the new expectations of consumers who want to enjoy new culinary experiences, eat healthier and order in a quick and easy way. However, the market is having a harder time taking off in France than in the Anglo-Saxon countries, as it is not part of the French culture to have ready-made meals delivered to your home; the players tend to target younger people or Generation Z, who are more receptive to this mode of consumption.
The European delivery market is growing strongly, with an increase of almost 20% per year between 2015 and 2020 . Similarly, the growth figures for the French market are similar, with experts even predicting a annual growth of over 25% between 2018 and 2022 . Representing nearly 6% of the restaurant market, the new home delivery market is prompting traditional restaurateurs to adapt their offerings to the delivery model.
If some actors stand out like Deliveroo, Uber Eats or Just Eat, the market is constantly evolving with the emergence of new players like the mass-market retailers who are starting to deliver prepared meals to your home, or ghost restaurants (virtual restaurants only available through the Internet for online delivery).
Unlike most of the economic sectors, the meal delivery market is driven by the coronavirus crisis which resulted in the closure of physical restaurants and the ban on eating out. As a result, the value of this market is increasing in 2020, with an increase of 24% of the number of users in Europe .
List of charts presented in this market study
- Part des structures de livraison de repas en ligne et hors ligne
- Marché européen de la livraison de repas
- Taille de marché de la livraison alimentaire
- Part de marché de la livraison de repas
- Lieux de livraison des repas
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Latest news
Just Eat pulls the plug on salaried delivery staff in France - 19/01/2024
- Just Eat Takeaway took three years to stop having salaried delivery staff in France.
- In January 2021, Just Eat had announced its intention to hire 4,500 people to deliver meals, aiming to reach around 30 cities.
- In 2022, Just Eat undertook a reorganization affecting all cities where the salaried delivery system had been set up, with the exception of Paris.
- A job-saving plan is scheduled for September, affecting 117 people.
- Just Eat plans to rely solely on its service providers and restaurant employees to deliver meals in Paris, as it already does elsewhere in France.
Philippe Wahl: "La Poste, multi-functional" | Philippe Wahl: "La Poste, multi-functional" - 04/12/2023
- The number of letters sent in 2023 will be six billion, compared with 18 billion fifteen years ago.
- La Poste employs some 240,000 people, including 65,000 letter carriers.
- La Poste's plan calls for the delivery of five million meals by 2023, in over 200 towns and cities.
- la Poste, which specializes in parcels in France and abroad, accounts for 52% of La Poste group's sales
- La Poste develops a digital safe service with Docaposte.
La Poste enters the world of healthcare - 19/10/2023
- La Poste has a network of 35,600 access points in France.
- Since 2017, La Poste has begun to diversify into the healthcare sector, acquiring several healthcare companies
- Currently, La Poste accompanies 140,000 patients at home on medical prescription.
- Nearly one million meals delivered to homes in one year.
- 30 million hospital admissions are managed each year using its administrative management software (Maincare).
- More than 300,000 teleconsultations have been carried out thanks to La Poste.
- La Poste has a digital cloud solution (NumSpot) "made in France".
- La Poste forecasts healthcare sales of 500 million euros by 2030, compared with 300 million today.
- La Poste has developed an AI solution for healthcare through its NumSpot subsidiary.
Deliveroo enters the catering market - 26/09/2023
- Fauchon Réceptions: around sixty employees and sales of around ten million euros.
- Deliveroo is developing a nationwide network of caterers, with several hundred partners planned over time.
- For the moment, this network covers Paris, Lyon and Bordeaux.
- Deliveroo has around twenty "ghost kitchens" in Paris, spread between Courbevoie and Saint-Ouen.
- 1 billion euros have been invested in three platforms: Deliveroo (523 million euros), Glovo (319 million euros) and Wolt (118 million euros).
Getir and Gorillas liquidated, 1300 jobs lost - 20/07/2023
- Paris Commercial Court announces receivership of express delivery companies Getir and Gorillas in France
- Getir France sales in 2022 were 120.3 million euros
- Regulatory upheaval in March: "dark stores" are now considered warehouses rather than shops.
Uber Eats, Deliveroo: the battle of Paris - 13/06/2023
- In 2022, 48% of French people had a meal delivered to them in the last six months, a figure that rises to over 70% in the Paris region (source: Food Service Vision).
- Ile-de-France accounts for around four deliveries per month, compared with the national average of three.
- Uber Eats has 45,000 restaurant and retail partners and 60,000 delivery drivers in France, while Deliveroo claims 26,000 and 22,000 respectively.
- 39% of delivery drivers are self-employed.
- Hidden costs, sometimes high, are a problem for the meal delivery market.
- Commissions for restaurateurs can be as high as 30%.
- Subscriptions are the new sinews of war for customer loyalty
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the home delivery market | France
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