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Summary
The global home meal delivery market is experiencing significant growth, with an estimated value expected to more than double in 2024. In Europe, the market size increased from €6.6 billion to €18.9 billion in 2020, signaling a considerable upward trend. FoodTech investments in Europe, particularly in the home delivery sector, amounted to €4.2 billion across 1,000 fundraisers, demonstrating the industry's dynamism. However, investments are concentrated within a few companies, like Delivery Hero, HelloFresh, and Deliveroo, which accounted for 60% of the total.
The French market, part of this European trend, is projected to grow from €3.3 billion to €7.2 billion by 2022, representing a substantial potential for development in the restaurant industry, which is expected to increasingly integrate meal delivery services. The coronavirus crisis has particularly propelled the value of the meal delivery market, with a 24% increase in users in Europe. The landscape features various players like restaurant platforms, delivery services, and ghost restaurants, with leading market shares held by Just Eat (50%) and Deliveroo (21%) in Europe.
Despite the market's expansion, challenges remain, including profitability issues and the legal status of delivery drivers, prompting discussions on their employment security and the emergence of alternative models such as CoopCycle, a cooperative for delivery personnel. Nonetheless, with the consumer base for home delivery being predominantly younger, with 75% under the age of 35, and trends like the demand for Asian food, burgers, and pizzas, the market continues to adapt and evolve, facilitating structural adjustments within the restaurant sector to balance on-site and online services.
"Evolving Dynamics in the French Home Delivery Market: A Trend Analysis"
There has been a transformative shift in the French consumption habits over recent years, largely attributed to the burgeoning market of home meal delivery. The French market, traditionally resistant to the concept of ready-made meals delivered to one's doorstep, is now seeing an increasing openness towards this modality, especially among the younger generations and Generation Z. Despite the cultural reluctance compared to Anglo-Saxon countries, the French market is experiencing a similar growth trajectory with an expected annual increase of about 20-30% in 2022. This expansion has the potential to push the new home delivery market to represent around 5-7% of the overall restaurant market.
The proliferation of various players in the sector, including bicycle deliveries of restaurant meals, catering services, and restaurants with proprietary delivery systems, has diversified the offerings considerably. The spectrum of restaurants participating in home delivery has widened, catering not only to the traditional demand for quick meals such as pizza, burgers, and sushi but also providing a gateway to a variety of culinary experiences. Europe is witnessing this trend as well, with its delivery market size growing from approximately €5-7 billion to around €17-20 billion in 2020.
On the investment front, European FoodTech, which encompasses the home delivery segment, has seen tremendous growth, raising between €3-5 billion over four years. Within this sector, home delivery has attracted a significant portion of investments, although the capital has been concentrated among a few key players. France, in particular, spearheaded the number of fundraisings despite the smaller scale of individual startups compared to counterparts in Germany and the United Kingdom. Delivery services' user demographics in France are skewed towards the younger cohorts, with 75% of consumers aged 35 or under. This age group is primarily responsible for the growth seen in the use of such services. For instance, students contribute to the sector consumption significantly, with around 25-35% of them utilizing delivery services weekly. The Paris region and other urban areas are hotspots for home delivery, with more than half of their populations engaging in these services.
The French home delivery market is not without its challenges, especially concerning the status of delivery drivers. The majority operate as independent contractors, leading to legal disputes that question the sustainability of such employment models. Cooperatives like CoopCycle offer an alternative by providing a shared platform and a collective voice for delivery personnel, aiming.
Dominant Forces in the French Home Meal Delivery Market: A Diverse and Competitive Ecosystem
The French home meal delivery market is a dynamic and growing field with a range of actors that cater to a variety of tastes and preferences. Ubiquitous brands and emerging startups alike vie for the attention of a rapidly expanding customer base that values convenience, variety, and quality. Here’s a glimpse into the main players shaping the landscape of this bustling market.
- Deliveroo: The Vanguard of Varied Cuisines Deliveroo has positioned itself as a leading platform in France, bringing an extensive array of culinary choices right to the consumer's doorstep. With partnerships spanning countless local eateries and high-end restaurants, Deliveroo provides a one-stop gateway to a world of flavors, and their commitment to timely and reliable service has earned them a loyal customer base. They encapsulate the shift towards a more diverse and gourmet home dining experience that looms large in urban locales.
- Uber Eats: The Powerhouse of Rapid Delivery Not far behind in the race is Uber Eats, leveraging its global logistics expertise to provide a swift and swift and efficient delivery service. Uber Eats has revolutionized the market with an intuitive app experience and rapid order fulfillment. Despite its focus on speed, the platform doesn’t cut corners on variety, offering everything from local favorites to international delights.
- Just Eat: The Champion of Choice Just Eat, previously known as Allo Resto, has carved out a substantial slice of the market with a model that empowers restaurants and consumers alike. By allowing customers to order directly from a rich selection of restaurants, Just Eat facilitates a connection between diners and kitchens without intermediary hassles.
- Domino’s Pizza: The Traditionalist with a Twist A global giant in the pizza delivery sector, Domino’s Pizza has retained its dominance by maintaining a fleet of its own delivery staff in France. Desiring to keep control over the customer experience and to ensure a seamless service, Domino’s has not fully relinquished the delivery aspect to external platforms, thereby safeguarding the home-grown approach that has been central to its brand identity.
- Planet Sushi: The Connoisseur of Convenience Planet Sushi predates the current wave of food delivery services, having delivered its Japanese delicacies to customers well before the proliferation of home delivery apps. With continued investments in technology and a fleet of eco-friendly scooters, Planet Sushi continues to blend traditional sushi-making with modern delivery savvy.
- CoopCycle: The Ethical Innovator.
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Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 20/12/2022
Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The home delivery sector, on the rise the last few years, has totally changed the consumption habits of the French . It is a market that includes different types of players: bicycle deliveries of restaurant dishes, catering services, restaurants with their own delivery drivers, etc.
Today, home meal delivery is no longer limited to the delivery of burgers, pizzas and sushi, but has opened up to a wide range of restaurants This responds to the new expectations of consumers who want to enjoy new culinary experiences, eat healthier and order in a quick and easy way. However, the market is having a harder time taking off in France than in the Anglo-Saxon countries, as it is not part of the French culture to have ready-made meals delivered to your home; the players tend to target younger people or Generation Z, who are more receptive to this mode of consumption.
The European delivery market is growing strongly, with an increase of almost 20% per year between 2015 and 2020 . Similarly, the growth figures for the French market are similar, with experts even predicting a annual growth of over 25% between 2018 and 2022 . Representing nearly 6% of the restaurant market, the new home delivery market is prompting traditional restaurateurs to adapt their offerings to the delivery model.
If some actors stand out like Deliveroo, Uber Eats or Just Eat, the market is constantly evolving with the emergence of new players like the mass-market retailers who are starting to deliver prepared meals to your home, or ghost restaurants (virtual restaurants only available through the Internet for online delivery).
Unlike most of the economic sectors, the meal delivery market is driven by the coronavirus crisis which resulted in the closure of physical restaurants and the ban on eating out. As a result, the value of this market is increasing in 2020, with an increase of 24% of the number of users in Europe .
List of charts
- Part des structures de livraison de repas en ligne et hors ligne
- Marché européen de la livraison de repas
- Taille de marché de la livraison alimentaire
- Part de marché de la livraison de repas
- Lieux de livraison des repas
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Latest news
Just Eat pulls the plug on salaried delivery staff in France - 19/01/2024
- Just Eat Takeaway took three years to stop having salaried delivery staff in France.
- In January 2021, Just Eat had announced its intention to hire 4,500 people to deliver meals, aiming to reach around 30 cities.
- In 2022, Just Eat undertook a reorganization affecting all cities where the salaried delivery system had been set up, with the exception of Paris.
- A job-saving plan is scheduled for September, affecting 117 people.
- Just Eat plans to rely solely on its service providers and restaurant employees to deliver meals in Paris, as it already does elsewhere in France.
Philippe Wahl: "La Poste, multi-functional" | Philippe Wahl: "La Poste, multi-functional" - 04/12/2023
- The number of letters sent in 2023 will be six billion, compared with 18 billion fifteen years ago.
- La Poste employs some 240,000 people, including 65,000 letter carriers.
- La Poste's plan calls for the delivery of five million meals by 2023, in over 200 towns and cities.
- la Poste, which specializes in parcels in France and abroad, accounts for 52% of La Poste group's sales
- La Poste develops a digital safe service with Docaposte.
La Poste enters the world of healthcare - 19/10/2023
- La Poste has a network of 35,600 access points in France.
- Since 2017, La Poste has begun to diversify into the healthcare sector, acquiring several healthcare companies
- Currently, La Poste accompanies 140,000 patients at home on medical prescription.
- Nearly one million meals delivered to homes in one year.
- 30 million hospital admissions are managed each year using its administrative management software (Maincare).
- More than 300,000 teleconsultations have been carried out thanks to La Poste.
- La Poste has a digital cloud solution (NumSpot) "made in France".
- La Poste forecasts healthcare sales of 500 million euros by 2030, compared with 300 million today.
- La Poste has developed an AI solution for healthcare through its NumSpot subsidiary.
Deliveroo enters the catering market - 26/09/2023
- Fauchon Réceptions: around sixty employees and sales of around ten million euros.
- Deliveroo is developing a nationwide network of caterers, with several hundred partners planned over time.
- For the moment, this network covers Paris, Lyon and Bordeaux.
- Deliveroo has around twenty "ghost kitchens" in Paris, spread between Courbevoie and Saint-Ouen.
- 1 billion euros have been invested in three platforms: Deliveroo (523 million euros), Glovo (319 million euros) and Wolt (118 million euros).
Getir and Gorillas liquidated, 1300 jobs lost - 20/07/2023
- Paris Commercial Court announces receivership of express delivery companies Getir and Gorillas in France
- Getir France sales in 2022 were 120.3 million euros
- Regulatory upheaval in March: "dark stores" are now considered warehouses rather than shops.
Uber Eats, Deliveroo: the battle of Paris - 13/06/2023
- In 2022, 48% of French people had a meal delivered to them in the last six months, a figure that rises to over 70% in the Paris region (source: Food Service Vision).
- Ile-de-France accounts for around four deliveries per month, compared with the national average of three.
- Uber Eats has 45,000 restaurant and retail partners and 60,000 delivery drivers in France, while Deliveroo claims 26,000 and 22,000 respectively.
- 39% of delivery drivers are self-employed.
- Hidden costs, sometimes high, are a problem for the meal delivery market.
- Commissions for restaurateurs can be as high as 30%.
- Subscriptions are the new sinews of war for customer loyalty
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the home delivery market | France
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