Content of the study

Available languages

MARKET OVERVIEW

1.1 Presentation and definition of the sushi market in France

Sushi is a dish of Japanese origin based on vinegared rice (the shari) and another ingredient (the neta), most often raw fish. Sushi is regularly accompanied by other ingredients that play a full part in their consumption (ginger, wasabi, sweet or savoury soy sauce). Although their consumption is relatively rare in Japan, the recipe is extremely popular around the world.

There are several types of sushi;

  • Maki - sushi in the form of a roll wrapped in seaweed
  • Temaki - the preparation is similar to maki, in the form of a cone
  • Nigiri - Slice of raw fish laid on an oval-shaped rice ball

Sushi is served mainly in restaurants but as the popularity of this dish increases around the world, it is more and more distributed in supermarkets and hypermarkets, as well as in delivery .

The world market is growing, driven by the dynamism of Japanese restaurants in all regions of the world, led by Asia and North America.

The French market is one of the most mature markets of Europe. Sushi is one of the most popular fish dishes. While the market was showing very strong growth rates, it seems to be showing some signs of saturation as many restaurant and delivery companies have had to slow down their business. The market is also suffering from the recent increase in fish prices which makes up the sushi (tuna, salmon, shrimp, etc.), due to the fact that production has not kept pace with the level of demand.

However, the distribution in supermarkets and hypermarkets, concentrated around a few players, seems to be doing quite well, with increasing penetration rates.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

The sushi market, more information on the content of this study :

  • Latest updates
  • The video presentation of the study
  • All issues addressed in this study

 More information on this market study


Buy this market study 89€

Availability within 2 business days

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France

378€

  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The sushi market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (2)

The sushi market - France

Publicado en 22/09/2022 by Patrick Duval Paris

Bonne étude qui fait bien le tour de la question et donne tous les chiffres sur le secteur. D'autant plus précieuse qu'on ne trouve absolument rien de récent sur le marché du sushi.


Businesscoot Response:

Merci Patrick pour votre avis. Nous sommes ravis d'avoir été à la hauteur de vos attentes.

The sushi market - France

Publicado en 09/02/2022 by Edwige Maraux - Guillon Emballage

A complete study


Businesscoot Response:

Thank you very much for your very positive and detailed feedback, as well as for the trust you have placed in us.