Content of the study

Available languages

MARKET OVERVIEW

1.1 Presentation and definition of the sushi market in France

Sushi is a dish of Japanese origin based on vinegared rice (the shari ) and another ingredient (the neta ), most often raw fish. Sushi is regularly accompanied by other ingredients that play a full part in their consumption (ginger, wasabi, sweet or savoury soy sauce). Although their consumption is relatively rare in Japan, the recipe is extremely popular around the world

There are several types of sushi

Makis - sushi in the form of a roll wrapped in seaweed
Temakis - the preparation is similar to maki, in the form of a cone
Nigiris - Slice of raw fish laid on an oval-shaped rice ball

Sushi is served mainly in restaurants but as the popularity of this dish increases around the world, it is more and more distributed in Large and Medium-Sized Surfaces (GMS) as well as the delivery .

The world market is growing driven by the dynamism of Japanese restaurants in all regions of the world, led by Asia and North America

The french market is one of the most mature markets of Europe. Sushi is one of the most popular fish dishes. While the market was showing very strong growth rates, it seems to be showing some signs of saturation as many restaurant and delivery companies have had to slow down their business. The market is also facing the increase in fish prices which makes up the sushi (tuna, salmon and shrimp, etc.) which has been increasing in recent years, as production has not kept pace with the level of demand

However, the distribution in supermarkets and hypermarkets, concentrated around a few players, seems to be doing quite well, with increasing penetration rates.

What is in this market study?

What are the figures on the size and growth of the market?
What is driving the growth of the market and its evolution?
What are the latest trends in this market?
What is the positioning of companies in the value chain?
How do companies in the market differ from each other?
Access company mapping and profiles.
Data from several dozen databases
This market study is available online and in pdf format (38 p.)
Download an example
Recent reviews ★★★★☆

Buy this market study 89€

Availability within 1 business day

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France

378€

5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
Conservez -15% sur les études supplémentaires achetées
Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The sushi market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€