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Agriculture

Food

Foodstuffs

The sushi market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Sushi is a Japanese dish based on vinegared rice ( shari) and another ingredient ( neta), usually raw fish. Sushi is often accompanied by other ingredients that play an integral part in its consumption (ginger, wasabi, sweet or savory soy sauce). Historically, the sushi we know today was invented in 1824 by Hanaya Yohei, a street vendor in Edo (Tokyo). His aim was to prepare sushi that could be eaten very quickly. He invented hand-made sushi with vinegared rice and fresh fish. Success came quickly in Tokyo, and was then exported throughout the country. After the Second World War, sushi restaurants expanded and soon took the place of street sushi vendors. Since then, sushi has rapidly crossed borders and become very popular with Western cultures. There are several types of sushi, such as :

maki - roll-shaped sushi wrapped in seaweed; temaki - similar to maki, but in the shape of a cone; nigiri - a slice of raw fish served on an oval-shaped rice ball.

The sushi market in France now occupies a key position in the fast-food sector, with sales estimated at nearly 1.2 billion euros in 2024, or around 4.6% of the overall fast-food market. TheseJapanese-inspired products have conquered the daily lives of French consumers, seduced by their freshness, practicality and image as a balanced meal. Sushi has thus established itself as a modern alternative to traditional fast-food, responding to consumers' quest for quality, speed and variety in their eating habits. The sector's dynamism is based on the growing power of franchises, which now boast several hundred outlets, as well as on the rise of delivery platforms, which are capturing a growing share of orders in urban areas. Supermarkets and specialized kiosks, which will account for almost 500 corners by 2024, will further broaden access to products. Finally, home preparation, boosted by the popularity of sushi kits, confirms the market's ability to diversify and attract new buyer profiles. This sector, which has grown by almost 40% over the last decade, illustrates the convergence between global food trends and changes in French consumption patterns, making sushi one of the leading products in contemporary catering.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

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Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

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• National, international, and private databases
• Professional press and polling institutes
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Human expertise

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• In-depth and rigorous analysis

Visual and actionable reports

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• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Presentation and definition of the sushi market in France
- 1.2 A dynamic global market
- 1.3 The French market, European leader
2. Demand analysis
- 2.1 A very popular dish in France
- 2.2 Demand trends
- 2.3 Sushi consumer profile
- 2.4 Home delivery, a market driver
3. Market structure
- 3.1 Distribution through supermarkets, chains and independent restaurateurs
- 3.2 The different distribution channels
- 3.3 The competitive landscape of sushi sales in supermarkets
4. Offer analysis
- 4.1 Sushi offer typology and pricing
- 4.2 Hindrances to the sushi offer in France
5. Regulations
- 5. Supervision of the restoration and sale of shushi