The sushi market - Germany
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Study Overview
Sushi is a dish of Japanese origin based on vinegared rice (shari), and another ingredient (neta), most often raw fish (tuna, salmon etc.). The recipe is extremely popular in the world. There are different types of sushi but the main ones are :
Makis - roll-shaped sushi wrapped in seaweed Temaki - the preparation is similar to maki, in the form of a cone Nigiri - a slice of raw fish on an oval shaped rice ball
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Sushi is mainly served in restaurants, but the current dynamism of the sector is mainly due to the popularity of this dish around the world as a star of ready-to-eat. Thus, it is increasingly distributed in supermarkets and hypermarkets (GMS) and offered for delivery. The global market is growing rapidly, driven by the dynamism of Japanese restaurants in all regions of the world, led by Asia and North America. In Germany, sushi was viewed with skepticism a few years ago, but today it is highly sought after and available almost everywhere. Sushi is no longer only available in high-end Japanese restaurants, but also in supermarkets. Sushi is now also an important part of the delivery service and is ensuring rapid growth in the restaurant sector. Today, there are more than 1000 official sushi shops in the country.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Presentation and definition of the sushi market in Germany
- 1.2 A dynamic global market
- 1.3 German market shows resilience
- 1.4 A market in transition that is adapting
2. Analysis of the demand
- 2.1 A rapidly growing demand
- 2.2 Salmon and tuna, kings of demand
- 2.3 The profile of the sushi consumer
- 2.4 A demand which turns to the GMS
3. Market structure
- 3.1 The salmon supplier segment
- 3.2 Distribution channels
- 3.3 Delivery is key to the development of the market
4. Analysis of the offer
- 4.1 Average price per type of sushi
- 4.2 The different types of sushi
5. Regulation
- 5.1 Supervision of the restoration and sale of shushis
The sushi market - Germany
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