The Aperitif and Biscuits Aperitif market in Germany

The French market for aperitif cookies is estimated at €2 billion. The global market for aperitif cookies is experiencing significant growth. The market, estimated at €17 billion in 2020 in Europe, is largely dominated by private labels, which will hold 39.9% of market share in 2022, followed by international giants such as PepsiCo with 17%. The French market accounts for around 13% of the value of the European market. Traditional basic products such as salted seeds dominate. Producer prices for aperitif cookies rose by around 28% after the Covid period. France has a positive trade balance in this sector. Trends in the French aperitif market In France, the aperitif, a customary pre-meal gathering with snacks and drinks, is deeply rooted in culture, and sometimes replaces dinner. The French market for aperitif cakes is characterized by annual consumption of around 3 to 4 kilograms per person. The European average is around 4 kilograms, and is significantly higher in the UK and the Nethe

The term aperitif cookies refers to all those dry salty, semi-salty products that are eaten during aperitif time. The main categories of this food are: semi-salted cookies, chips, crackers, breadsticks and others.

The global cookies and crackers market is expected to grow from $116.19 billion in 2023 to $162.40 billion in 2030 , with an average annual growth rate of 4.9 percent. In Italy, exports grew significantly, up 26.7 percent over five years, while imports were less pronounced, growing 9.5 percent over the same period. The industry's workforce has also been on a positive trend, with a 13.2 percent increase in the number of employees in 2021. Despite these promising figures, the Russian-Ukrainian conflict affected the market, leading to an 18.9 percent increase in consumer prices from January 2022 to December 2023, and a 15.1 percent increase in the producer price index over the same period. The Italian cookie market: health and sustainability in focus The Italian cookie market is experiencing a significant shift in demand, largely influenced by changing consumer preferences toward healthier and more sustainable options. With more than 84 percent of the Italian population consuming cookies,