The pasta market - Germany

The pasta market is a growing part of the food industry in Germany. This market includes a wide range of products, such as dry pasta, homemade pasta, and processed pasta. These products are sold in large supermarket chains, as well as in restaurants and small convenience stores. The global pasta market is evolving. There is a growing demand for healthier, higher-quality products. The major European and North American brands are yet to be dethroned as the global leaders in this market. In Germany, the pasta market has been growing in recent years. Some products, such as wholemeal pasta, are very trendy, as they are healthier and easier to prepare. Actually, many German consumers are eager to eat more fresh products. This explains why there is a growing demand for fresh pasta in Germany. Massive German brands like Lidl are currently the biggest beneficiaries of the development of this market. They have been able to answer promptly the latest desire of German consumers, who are both demanding in terms of quality and keen to save money. The players in the German pasta market are large multinationals like De Cecco. Low-cost German brands such as Lidl and Rana are also deeply rooted in the market. In recent years, demand has taken a new shape. These new customers are looking for healthier and, above all, greener products. Companies like Develey are entering the market to produce pasta products that are compatible with those new expectations. In recent years, demand for organic and gluten-free pasta has sharply risen. Fresh pasta is not much more expensive than dry pasta and is more interesting from a nutritional point of view, which explains why demand for fresh pasta is on the rise. More environmentally-friendly products are also in greater demand. Consumers are paying close attention to the ingredients and nutritional values of the pasta they consume.