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Summary and extracts

1 Market overview

1.1 Definition and scope of study

A sauce is a liquid or semi-liquid preparation that accompanies certain dishes. There are many different types of sauce, and in this study we will distinguish between hot and cold sauces. We will focus on the retail market for sauces, although out-of-home catering is also a customer for sauce manufacturers, as is the food industry for intermediate consumption.

The sauces market is a sub-segment of the condiments and seasonings market, and mainly comprises :

  • tomato-based sauces (ketchup, bolognese, etc.) and soy sauces
  • emulsified sauces (mayonnaise, salad dressing, etc.)
  • ready-made sauces (béarnaise, etc.)
  • vinaigrette sauces
  • prepared mustards

On a global scale, the market is growing fast and is marked by a wide range of products. It is dominated by the two groups Kraft Heinz and Unilever, which own numerous brands.

In France, the value of sauce production by French companies has been growing at an average annual rate of 2% for almost a decade.

Nevertheless, France relies on foreign exports to meet domestic demand. In 2023, sales of sauces in France are expected to grow by around 12% compared with 2022. Both Kraft Heinz and Unilever are present in France via French brands such as Benedicta and Amora-Maille . Worldwide, the sauces and condiments market is expected to grow strongly over the period 2023 - 2032, with a compound growth rate equal to 5.6%.

Organic and natural trends are not escaping the sauces market, which remains highly competitive in France with new recipes being launched frequently.

1.2 A growing world market for sauces

The global sauces market is estimated at US$***.* billion in ****. It is expected to grow at a CAGR of *.*% to ****, reaching US$ ***.* billion.

Global sauces market sizeWorld, **** - ****, in billions of dollarsSource: ****

IF each region has its own sauce preferences - consumers like to try sauces from other parts of the ...

1.3 The French market: a dynamic domestic market

Sauces and condiments production in France

The sauces market is a sub-segment of the condiments and seasonings market.

The condiments and seasonings market is on the rise - with estimated sales of €*.*** billion in ****. The sharp rise in sales in **** is linked to the current inflationary context.

Size of the sauces ...

1.4 France's foreign trade

To estimate foreign trade figures, the NC* codes on Finances.gouv for various sauces such as Mustard, Soy Sauce and Ketchup and Tomato Sauces were considered.

France's foreign trade in sauces France, ****, in millions of euros Source: ****

France's coverage of this market is **%. This shows that France imports far more sauces ...

1.5 The impact of the Covid-19 crisis

In ****, sales were slightly higher due to Covid-**, with greater consumption of pasta - and therefore sauces - in particular. Sales of hot sauces rose by **.*% in ****, and by a further *.*% in value and *.*% in volume to October **, ****. This growth is due to both supply (***) and demand, with consumers looking for ...

2 Demand analysis

2.1 Analysis of demand for hot and cold sauces

Cold sauces:

Cold sauces include sauces such as mayonnaise, ketchup, salad dressings and variety sauces - barbecue, burger, béarnaise, tartar, bourguignonne. Their sales grew by *.*% between **** and ****. Most often, mustard is also included in this category [***].

The segment's growth is explained by the large number of home meals in **** with ...

2.2 Frequency of sauce consumption in France

most French people describe themselves as "light users" of sauces for cooking - i.e., they don't use them very much, especially pasta sauces, which still have room for maneuver. In fact, their penetration rate is **.*%, and the weight sold per purchaser per year is *.* kg, at a cost of **.** euros. ...

2.3 Focus on the segments most appreciated by the French

Growth segment for cold sauces: variety sauces (***) [***]:

Variety sauces having seen the strongest growth in ****, the chart below looks at the variety sauces most popular with the French.

Number of French people using sauces at the table in households, by type of sauce France, ****, thousands of respondents Source: ****

Hot sauces on ...

2.4 Demand trends: organic, natural ... and always tasteful

There are two types of consumer in the sauces market: [***] - those who are looking for simple, inexpensive products

those looking for easy-to-use, inexpensive products, those who want quality products and enjoy cooking.

The sauce industry is no exception to the trend towards organic, healthy and natural products, but these demands ...

2.5 France's favorite brands

The graph below is based on OpinionWay's survey of French consumers' favorite brands in February ****. It shows respondents' answers to the question "Do you like this or that brand of sauce?" for each brand, with the percentage corresponding to the proportion of respondents who answered "yes".

Amora is France's favorite sauce ...

3 Market structure

3.1 Sauce market value chain

In summary, the sauces market can be summarized along the following value chain:

Sourcing: The raw materials needed to produce sauces, such as herbs, spices, oils and vegetables, are purchased from local and international suppliers. Production: Raw materials are processed into sauces according to recipes and quality standards. Bottling and packaging: ...

3.2 Analysis of production in France

The graph below shows the breakdown of sauce production in France according toEurostat - Data Explorer data.

Structure of sauce production France, ****, in Source: ****

The table below highlights the evolution of the different segments since **** and the share of French production in European production (***)

We can therefore see that France has ...

3.3 Sauce dispensing

The graph below shows the market share of distribution channels in the hot sauces retail trade (***) according to Lsa-conso. We can imagine that the trends are the same for cold sauces.

Market share of distribution channels in the hot sauces retail trade France, ****, in Source: ****

3.4 Segmentation and dynamics of the two main players

Market players can be distinguished according to the type of sauces they offer: cold or hot. Group brands can also be distinguished, as the two giants Unilever and Heinz have different brands in France.

Strategy and dynamics of the two major players :

Table comparing the two giants Heinz and Unilever (***) on ...

4 Offer analysis

4.1 Typology of products and players

Sauces can be differentiated in various ways, the most common being between cold and hot sauces.

Hot sauces are most often made with tomato pulp, purée, concentrate or coulis. There are also sauces made without tomatoes, using a variety of vegetables, such as pestos. These are mainly starch sauces (***), but ...

4.2 Prices

The graph above shows that, in an inflationary context, prices were **% higher in March **** than in ****. On the other hand, the sauces market is highly competitive, as evidenced by the downward pressure on prices until recent inflation saw prices soar.

Sauce price index France, ****-****, base *** in **** Source: ****

In reality, prices ...

4.3 Supply trends

Innovations: new flavors and recipes

Heinz has launched a "Street Food" range for tacos, burgers and wraps with three new recipes:

basil & sun-dried tomatoes, caramelized onions& bacon, jalapeño salsa.

On the other hand, building on the success of its Zero ketchup, Lesieur introduces a *** g format and a ketchup with ...

5 Regulations

5.1 Regulatory framework

First of all, France is obliged to comply with EU directives and regulations. The sauces, dressings and condiments industry, which comes under the food category, is included in this framework. Food products marketed in the EU must comply with European Regulation ****/****. This article requires accurate and fair product labeling. The exact ...

6 Positioning the players

6.1 Positioning the players

  • Unilever Groupe
  • Kraft Heinz
  • Ebro Foods Group
  • Amora Maille
  • Lesieur (Avril Groupe)
  • Barilla
  • Mutti
  • Benedicta (groupe Kraft Heinz)
  • Italians do it Better (Avril Groupe)
  • Polli
  • Sauces & Créations
  • Solina
  • Le Graët Groupe

List of charts presented in this market study

  • Size of the global sauces and condiments market
  • Size of the condiment manufacturing market in France
  • Breakdown of sauces sales (consumer prices)
  • Structure of sauce production
  • Market share of distribution channels in the hot sauce retail trade
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Latest news

Mutti, the king of Italian tomatoes, announces sales growth of 18% in 2023 - 21/05/2024
  • Sales of the European leader in canned tomatoes in 2023: €665 million
  • - Percentage of sales generated outside Italy for the second year running: over 50%
  • - Sales growth rate 18%
  • - Industrial investments announced for 2024-2028: €100 million
  • - Export share of sales: 53
  • - Mutti's market share in Italy: 33.4
  • - European countries where Mutti is market leader: France, Sweden, Denmark, Norway, Finland, Slovenia, Netherlands
  • - Sales growth in the United States: 40%
  • - Leading position in the Australian canned tomato market.
Heinz adds a dash of vinegar to its Tomato ketchup - 16/05/2024
  • - Condiments market in 2023: €1.18 billion.
  • - Growth: +12%.
  • - French supermarket ketchup sales: €120 million
Bénédicta aims to win over one in two French people with its cold sauces - 29/04/2024

**Growth in the cold sauces sector**: +14.6%, reaching 752 M€ (CAM P4/2024, HM SM).

  • **Mild mayonnaise market share**: 9% of the market by value.
  • - **Growth in sweet mayonnaises**: +21%.
  • - **Manufacturing location**: Seclin, Nord, 150 employees, 30,000 tons/year of cold sauces.
  • - **Seclin production breakdown**: 60% Benedicta sauces and mayonnaises for France, 40% Kraft Heinz mayonnaises for Europe.
  • - **Site history**: Founded in 1907.
Barilla perde il secondo round della guerra dei biscotti - 02/04/2024

1. **Data dell'Inizio della Vicenda:** Giugno 2023 - Barilla chiede al Tribunale di Brescia di vietare la vendita di nove tipi di biscotti da parte delle aziende Tedesco e Sapori Artigianali per eccessiva somiglianza con i propri prodotti. 2. **Primo Grado di Giudizio:** Febbraio 2024 - Il Tribunale accoglie parzialmente le richieste di Barilla, vietando la vendita di alcuni prodotti e l'utilizzo di determinate confezioni per loro somiglianza con i prodotti e packaging di Mulino Bianco. 3. **Secondo Grado di Giudizio:** 18 Marzo 2024 - Il Tribunale di Brescia respinge il reclamo di Barilla e accoglie le tesi delle aziende Tedesco e Sapori Artigianali. 4. **Argumenti del Ribaltamento della Sentenza:** - **Volgarizzazione dei Marchi di Forma:** La forma dei biscotti in questione è considerata ormai così comune da non essere più distintiva di un particolare produttore. - **Packaging Controvertito:** Nonostante la similarità, non si ritiene che il packaging di Tedesco possa creare confusione o associazioni indebite con quello di Barilla a causa della prevalenza di elementi comuni nel settore. - **Urgenza del Procedimento:** Il Tribunale rigetta l'urgenza richiesta da Barilla per l'intervento, notando che Barilla era a conoscenza della vendita dei prodotti "simili" già dal 2016. 5. **Implicazioni per il Settore:** Questa vicenda sottolinea l'importanza della distintività e originalità nel design dei prodotti e dei packaging in un mercato sovraffollato. Mostra anche le sfide legali e commerciali nel proteggere tali aspetti in contesti competitivi.

Barilla lancia la "Fisarmoniche": sei anni di ricerca per una brioche perfetta per l'inzuppo - 26/03/2024

- **Periodo di ricerca e sviluppo**: 6 anni, iniziato nel 2018. - **Stabilimento di produzione**: Melfi, Basilicata. - **Investimenti**: Oltre 30 milioni di euro negli ultimi 3 anni nello stabilimento di Melfi, con investimenti dedicati sia alla sostenibilità che all'innovazione, tra cui la realizzazione delle linee produttive per Pancakes e Fisarmoniche. - **Quantità di zuccheri**: Fisarmoniche ha il -35% di zuccheri rispetto alla media delle merende più vendute. - **Contenuto calorico**: 120 kcal/pezzo. - **Capacità produttiva dello stabilimento**: Massima capacità di 83.000 tonnellate/anno. - **Numero di dipendenti a Melfi**: Più di 350. - **Quality controls**: More than 5,000 controls on finished products and 200 on raw materials per day. - **Environmental savings over the last 10 years**: 40% savings in water consumption and 27% reduction in CO2 emissions. - **Numero totale di referenze Mulino Bianco**: Oltre 130, che comprendono biscotti, merende, e pani. - **Preferenza degli italiani per l'inzuppo**: 6 italiani su 10 amano inzuppare merende o biscotti a colazione. - **Ingredienti**: Senza additivi coloranti e conservanti né olio di palma. Contiene il 4% di fibre. - **Dimensioni dello stabilimento**: 202.000 m^2. - **Numero di linee produttive a Melfi**: 8 linee dedicate a 20 ricette differenti.

Sauces & Créations to build new factory near Cambrai - 19/03/2024
  • Sauces & Créations is a subsidiary of Breton food group Solina, specializing in sauces, marinades and soups
  • Sauces & Créations has forecast 23% growth in 2023, following a 35% jump in 2022.
  • 120 employees
  • the company achieved sales of 50 million euros in 2023, 15% of which were international.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Unilever Groupe
Kraft Heinz
Ebro Foods Group
Amora Maille
Lesieur (Avril Groupe)
Barilla
Mutti
Benedicta (groupe Kraft Heinz)
Italians do it Better (Avril Groupe)
Polli
Sauces & Créations
Solina

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the sauce market | France

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