Content of the study:
The jam market - France

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MARKET OVERVIEW

1.1 Presentation and definition of the market

Jam may be a simple product, but it remains an essential product found in almost all French households. Made of sugar and fruit, the jam can be produced both industrially and in an artisanal way.

On this very mature market, as a result, incumbent players are striving to maintain their market shares based on products that don't vary much.

In order to stand out, however, two recent trends have emerged:

  • At the product level we observe the decrease in the amount of sugar and the emergence of organic products.
  • In terms of packaging, the actors are committed to seducing consumers through consistent quality and innovative packaging (smaller jars to test several flavors, etc.).

The DGCCRF (Direction générale de la concurrence, de la consommation et de la répression des fraudes) defines jam as "the mixture, brought to the appropriate gel-like consistency, of sugars, pulp and/or puree of one or more species of fruit and water. "

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Reviews (1)

Reviews (1)

The jam market - France

Publicado en 16/08/2022 by A Marin - LPB Inc

very clear

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
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Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
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Kea Partners

Marie Guibart

Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

Smart Leaders Interview