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MARKET SUMMARY
1.1 Presentation and market definition
Jam, made with sugar, water and fruit, is a simple product that is spread worldwide with ancient origins. Depending on the culture and geography of a population, jam goes to accompany different meals or times of the day.
Jam has traditionally been associated with the early morning for some time, but today with the progressive increase in substitute products for breakfast, jam is slowly losing its audience. In this very mature market, incumbents are striving to maintain their market shares based on products that are characterized by a low and slow rate of innovation.
However, two recent trends have emerged for player to distinguish themselves:
- At product level: we are observing a decrease in the quantity of sugar and the emergence of organic products.
- In terms of packaging: players are committed to seducing consumers with consistent quality and innovative packaging.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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1 sector analyzed in 40 pages |
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Analysts
chargé d'études économiques, Xerfi
Hugo S.
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin C.
Analyst
Pierre D.
Ross Alumni Club France
Arnaud W.
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick C.
Project Finance Analyst, Consulting
Maelle V.
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane E.
Auditeur
Vincent D.
Eva-Garance T.
Market Research Analyst
Michela G.
Market Research Analyst @Businesscoot
Azelie P.
Market Research Analyst @Businesscoot
Cantiane G.
Consultant
Jules D.
Alexia V.
Emil Ohlsson
Anna O.
Gabriel S.
