Why buy this market study?

80% of managers consider sector information as essential in decision-making; a growing practice. Decision-makers who do not consult market studies may therefore disadvantage their project. At Businesscoot, we offer synthetic and visual market studies. These studies include the information necessary for a good understanding of a sector.

What payment methods are available?

4 payment solutions are offered: Credit card payment, Payment via Paypal, Bank transfer payment, Deferred payment by sending a purchase order to info@businesscoot.com

What are the terms of the Satisfied or Money Back guarantee?

If you consider that the content of the study is insufficient in relation to its price, we will refund you if the following conditions are met: The purchase is made as a professional, with a SIRET number, an address and a professional email. The refund request is sent to info@businesscoot.com within the week following the order.

Is it possible to subscribe to access all studies?

Yes. Contact us at info@businesscoot.com so we can define together the subscription formula best suited to your needs.

Agriculture

Food

Foodstuffs

The jam market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

Innovation

Unlimited questions for 24h

SectorAI — Query French markets. Access the data that makes the difference.

Ask the questions you care about on any market — including niche or emerging ones.

Get reliable answers built from private professional content, inaccessible to generalist AIs (GPT, Gemini, Mistral, etc.).

Study Overview

Jam may be a simple product, but it remains an essential product found in almost all French households. Made of sugar and fruit, the jam can be produced both industrially and in an artisanal way. On this very mature market, as a result, incumbent players are striving to maintain their market shares based on products that don't vary much. In order to stand out, however, two recent trends have emerged:

At the product level we observe the decrease in the amount of sugar and the emergence of organic products. In terms of packaging, the actors are committed to seducing consumers through consistent quality and innovative packaging (smaller jars to test several flavors, etc.).

The DGCCRF (Direction générale de la concurrence, de la consommation et de la répression des fraudes) defines jam as "the mixture, brought to the appropriate gel-like consistency, of sugars, pulp and/or puree of one or more species of fruit and water. "

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Presentation and definition of the market
- 1.2 Key figures of the world market
- 1.3 Key figures for the French market
- 1.4 Commerce extérieur de la France
2. Analysis of the demand
- 2.1 The French are attached to their land
- 2.2 Who are the consumers of jam?
- 2.3 New lifestyles change jam consumption
- 2.4 Competition from home-made products
3. Market structure
- 3.1 Forces at work
- 3.2 Two types of players with opposing distribution methods coexist in the market
- 3.3 The main brands of jam in France
- 3.4 Good export performance with quality positioning
4. Analysis of the offer
- 4.1 Overview of the offer
- 4.2 Commodity prices: two opposing movements
5. Regulation
- 5.1 Regulations in force