Summary of our market study

Would you like to receive an extract from this study? Fill in the form below

 

Get all the information you need
to understand this market

Detailed content of our market study

Inforamtion

  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update :
Update Details

Summary and extracts

1 Market overview

1.1 Definition and presentation

Jam is a mixture made with sugar and fruit pulp or puree. It can be incorporated into many culinary preparations (yoghurts, fritters, pancakes, toast) and is a classic breakfast food. There are different types of jams depending on the proportion of sugar and fruit, but also on the production method: industrial or artisanal.

Worldwide, the jam market is on a positive growth trajectory, a trajectory that has been reinforced since the emergence of covid-19. The pandemic has boosted sales of prepared products and increased time spent at home, with more time spent at breakfast. North America remains the world's leading market, and Europe the second, with organic sales increasing.

In Spain, the main companies in the sector are Unilever España, Grupo Àngel Camacho, Grupo Helios and Hero España. The jam market is relatively mature, with a stable consumer base and a turnover that has been maintained for several years. However, there is an important renewal of the offer: organic, natural, artisanal products, new textures, more fruit and less sugar in their composition or new formats, etc. The sector is full of initiatives and renews its offer to attract a younger clientele looking for healthy products.

1.2 The world market

The evolution of the jam and marmalade market shows steady growth in the coming years. In ****, the market was worth US$*.** billion, and this value is expected to increase year on year, reaching US$*.** billion in ****, US$*.** billion in ****, US$*.** billion in ****, US$*.** billion in ****, US$*.** billion in ****, US$*.** billion in ...

1.3 The domestic market

The turnover of the products of the CNAE code **** that corresponds to the products of the category "Other pre-processing and preserving of fruit and vegetables" (***) experienced a significant growth in recent years. In ****, turnover reached €*.** billion, and in just one year, in ****, it experienced an increase of approximately **%, reaching €*.** billion. The ...

1.4 Spanish foreign trade

Between **** and ****, jam imports and exports in Spain experienced significant changes. Imports increased by *% during this period, rising from $**.*** million in **** to $**.*** million in ****. On the other hand, exports showed a **% growth over the same period, increasing from $***,*** million in **** to $***,*** million in ****.

As forthe trade balance, a positive evolution is ...

2 Demand analysis

2.1 Demand typology

In **** the consumption of jam and marmalade represented in Spain about **.* million kg which formed ***.* million euros of expenditure in total.

Consumption and expenditure of jam and marmalade Spain, ****, millions of kg, millions of euros Source: ****

Per capita, an average consumption of *.* kg with an expenditure of *.* euros was thus ...

2.2 Consumption in HORECA

In the HORECA sector (***), jams can be consumed. Generally, they are consumed with desserts or with cheeses so they are mainly found in hotels for breakfasts or in restaurants and cafe that propose brunches.

First, it should be noted that the HORECA sector was worth **.**% of the total value of the ...

2.3 Homemade and organic marmalade

It is possible to highlight a demand for jam linked to organic products. Indeed, between **** and ****, organic spending increased by **% in Spain and per capita spending also rose by **% from **.** euros to **.** euros on average. Also, jam appears as the *th most sought after item in terms of organic products with ...

3 Market structure

3.1 Market value chain

3.2 Production

The jam market is a concentrated market where few producers can be found. With the search of the terms "marmalades and jams" in the website Empresas, made by the Economist, there are ** producers in all Spain. Therefore, it is a concentrated market in terms of production and that, especially because these ...

3.3 Distribution

The following table presents the brands of jams present in the Spanish market proposed by the main producers and distributors of jams.

Source: ****

Private label brands.

The following table presents the market shares of distributors in Spain in ****. Although we do not have the market shares for private label jams, these ...

4 Offer analysis

4.1 Typology of the offer

Jam and jam :

The main difference between jam and marmalade is the amount of sugar used in their preparation. Jam contains an equal proportion of fruit and sugar, while jam contains more than **% sugar. This makes marmalade softer and less sweet than jam. In addition, jam is prepared from whole fruit, ...

4.2 Prices

The prices of jams depend on the determined factors seen in part *.*. Here is a list of the different prices that can be found in the Spanish market.

Source: ****

4.3 Supply trends

In terms of supply trends, we can highlight * major trends in the jam market:

Artisanal jam. If the handmade jam is at the beginning a product that can be obtained directly in the farms, the industrialists started to create a special segmentation as for this type of products. The brand La ...

5 Regulation

5.1 Legislation

Royal Decree ***/****, of July *, ****, determines the rules for the production and labeling of jams and marmalades.

Regarding the regulatory standards, the following can be found:

The products for jam production must comply with the requirements established in the Spanish and European legislation on food safety. The fruit used must be in ...

6 Stakeholder positioning

6.1 Segmentation

  • Unilever España
  • Confituras Siboney, S.A
  • Conservas Lazaya Frutas Dulces, S.A
  • Jumel Alimentaria, S.A
  • Alcurnia Alimentación, S.L
  • Iberfruta-Muerza
  • Grupo Helios
  • Conservas Pedro Luis, S.L *
  • Hero España, S.A
  • Grupo Ángel Camacho, S.L.

List of charts presented in this market study

  • Evolución del mercado global de las mermeladas
  • Los 10 países que importan más mermeladas
  • Los 10 países que exportan más mermeladas
  • Evolución de la facturación del mercado del codigo CNAE : 1039 Otro procesado y conservación de frutas y hortalizas
  • Gasto de los consumidores en mermelada en España en 2021
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Unilever España
Confituras Siboney, S.A
Conservas Lazaya Frutas Dulces, S.A
Jumel Alimentaria, S.A
Alcurnia Alimentación, S.L
Iberfruta-Muerza
Grupo Helios
Conservas Pedro Luis, S.L *
Hero España, S.A
Grupo Ángel Camacho, S.L.

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the jam market | Spain

99 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) ES Spain

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Spanish catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676