The market for food supplements in Spain

A dietary supplement is a natural, bioactive substance concentrated with nutrients, presented in simple or combined form, marketed in doses (capsules, pastilles, tablets, powders, ampoules, vials, etc.) whose purpose is to supplement the normal diet. Emblematic of the boom in health and nutrition, food supplements have enjoyed growing success over the last few years in segments as diverse as slimming, stress-sleep, digestion, circulation and sport.

Dietary supplements can be divided into vitamins and minerals (vitamins A, B, C, D, calcium, magnesium, iron, etc.), food-based supplements (vitamins A, B, C, D, calcium, magnesium, iron, etc.).), herbal supplements (valerian, hawthorn, harpagophytum) and substances with physiological or nutritional purposes (omega-3s, for example).

The profiles of people consuming these products are very varied, but they mainly include individuals with poor eating habits (unbalanced diet, low fruit and vegetable intake), people following a specific diet to lose weight, or those with a high level of obesity.the profiles of those consuming these products are very diverse, but they mainly include people with poor eating habits (unbalanced diet, poor in fruit and vegetables), people following a specific diet to lose weight, athletes, people over the age of fifty, women of child-bearing age, children under the age of five, people protecting themselves from the sun and vegans.

Globally, the market is enjoying strong growth that looks set to continue, with forecasts predicting a CAGR of 8.4% between 2022 and 2030. Growing public awareness of the importance of food, combined with increasingly busy lifestyles, is driving demand for these products.

The Spanish market, although still limited in value compared to its European neighbors, is experiencing very strong growth, is experiencing very strong growth. Distribution is mainly through pharmacies and supermarkets but also on the internet.As far as manufacturers are concerned, a distinction is made between companies specializing in dietary supplements and those operating in the broader dietary nutrition segment.

New trends are emerging as European and national regulations evolve to enable better development of these products. Brands also tend to rely on scientific evidence to justify the benefits of their products and establish a relationship of trust with consumers.