The market for food supplements - Spain

The global dietary supplements market is experiencing robust growth, with projections indicating a compound annual growth rate (CAGR) of 8.2% from 2020 to 2027, anticipating it to reach approximately $230.7 billion by 2027. Initially estimated at $128.9 billion in 2017, the increasing awareness of the importance of a healthy diet and the convenience these products offer to busy lifestyles are significant drivers of this demand. The Spanish market is also growing steadily, being part of the European market valued at $23.2 billion. Consumers range from those with poor diets and specific nutritional needs, such as the elderly, athletes, vegans, and children, to those seeking to address specific health concerns like stress, weight management, and digestive health. In Spain, dietary supplements accounted for about 38.5% of the dietetic products market, equating to approximately 400 million euros in 2021. Online sales have surged, particularly for specialized products, due to the COVID-19 pandemic's influence on consumer purchasing behaviors, adaption to e-commerce, and increased health consciousness..

Key Trends and Analysis of Dietary Supplement Demand in Spain

The dietary supplements market in Spain reflects a dynamic and growing interest in nutraceuticals among various consumer groups. A significant number of Spaniards, approximately 70%, express readiness to take dietary supplements, primarily motivated by health reasons and compensating for unbalanced diets. Among the popular products, vitamins lead the way with over 20% of Spaniards incorporating them into their routine, followed by calcium supplements consumed by around 10-15% of the population. One of the driving forces behind the escalating demand is the recognition of dietary inadequacies, particularly low fruit and vegetable intake, which is a concern especially among the younger demographic. This awareness has cultivated a fertile ground for the dietary supplements market, contributing to a yearly market growth rate of approximately 4% from 2019 to 2021, with dietary supplements accounting for over 35% of the total market for dietetic products, translating to around 400 million euros. Additionally, there is a spike in demand from specific niches like athletes, the elderly, and individuals with particular dietary requirements such as vegans or pregnant women. Sports supplements especially, enjoy robust traction, benefitting from the extensive use of e-commerce platforms that have become primary distribution channels for such products. The growing trend of personalization and the search for scientific backing of product claims also contribute to the market's expansion. Consumers today demand more substantiation for the health benefits proclaimed by supplement brands, thus pushing companies to invest in research and development. Moreover, Spain’s trade in vitamins, provitamins, protein concentrates, and other supplement products showcases an upward trend, with imports and exports experiencing significant hikes between 2016 and 2021. This increase underlines Spain's active participation in the global nutraceutical market, fulfilling both domestic demands and contributing to the international supplements ecosystem. The nutritional supplement industry in Spain is not without its challenges. With the rise of the market comes a growing number of manufacturers and distributors, which increased by over 50% between 2014 and 2019. This development has resulted in enhanced competition and a more varied offering, but it also raises concerns about potential misinformation due to lower barriers to entry when compared to pharmaceuticals. The COVID-19 pandemic further influenced market dynamics, propelling a massive shift toward online purchasing, as traditional brick-and-mortar sales channels were impeded by lockdowns and other restrictions. This shift accelerated the growth of digital commerce in dietary supplements, aligning with the overarching trend of increased online retail in various.

Key Market Players in the Spanish Dietary Supplements Landscape

As we delve into the bustling world of dietary supplements in Spain, it's essential to spotlight the major players shaping the industry. From specialized entities to vast pharmaceutical conglomerates, these companies not only reflect the market's diversity but also its innovative spirit and growth trajectory.

Companies Specialized in Food Supplements:

• Lambert Espagnola S.L stands out for its commitment to natural health solutions, offering a variety of supplements catering to different nutritional needs.
• Solgar has established itself as a trusted brand globally and continues to be a frontrunner in the market with its range of vitamins, minerals, and herbal supplements boasting high-quality standards.
• Ceregumil captures the market with its range of liquid dietary supplements, particularly appealing for individuals seeking alternative consumption methods to pills and capsules.
• Prime Nature navigates the intersection of nature and science, providing dietary supplements that prioritize organic ingredients and sustainability.
• Bio-Dis España focuses on distributing a diverse spectrum of supplements, impacting various health segments, highlighting its versatility.
• Orthonat Nutrition specializes in developing natural and effective solutions to improve the well-being of its consumers, emphasizing research-backed products.

Companies Specialized in Dietetic Nutrition:

• Naturhouse has carved its niche in the nutritional counseling and dietetics sector, not only selling dietary supplements but offering personalized dietary advice through its extensive network of stores.
• Robis leverages its experience in herbal and dietary supplements to meet consumers' health and wellness goals, emphasizing innovation and quality.
• Dieticlar differentiates itself by focusing on dietic products that support specific dietary needs, tapping into a unique segment of the market.
• Solchem breaks new ground with its ingredients used in manufacturing dietary supplements, driving forward the push for innovation in product development
• Natur-Import specializes in the importation and distribution of natural supplements, providing a gateway for international products into the Spanish market.

Large Generalist Pharmaceutical Groups:

• Reig Jofre exemplifies the significant presence of large pharmaceutical companies in the dietary supplements market. As a group with a vast portfolio, it showcases the diversification of products and services in this sector. These actors, with their distinct positioning and strategic approaches, contribute to the vibrant dynamics of the Spanish dietary supplement market. 

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 10/12/2021

Summary and extracts

List of charts

• European market segmentation by product type
• Global market segmentation by region
• Size of the global dietary supplements market
• Dietetic products market sales
• Breakdown between dietary supplements and other dietary products
• Main reasons for taking dietary supplements
• Dietary supplement consumption by gender
• [Copy] Breakdown between food supplements and other dietetic products
• Principaux canaux de distribution
• Les différents types de vitamines
• Les différents types de minéraux
• Les différents types d'huiles de poisson
• Les différents types de probiotiques
• Les différents types de compléments alimentaires à base de plante
• Main reasons for buying online
• Foreign trade in vitamins and provitamins
• Main suppliers of vitamins and provitamins
• Main destination countries for vitamins and provitamins
• Foreign trade in concentrates and textured protein substances
• Consumption of dietary supplements
• Main actors influencing the use of dietary supplements
• Number of manufacturers and distributors of dietary supplements