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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

The pet food market includes food for dogs, cats, birds, fish, small reptiles and mammals, but excludes food for farm animals. The pet food market is a segment of the pet market, which also includes the category of accessories and hygiene and care products for pets.

The pet food market is mainly made up of segments for dogs and cats. There are several types of food:

  • dry foods (kibbles)
  • wet foods (pet food)
  • snacks (treats, for example)

In Spain, the pet food market will be worth 1.71 billion euros by 2022, making Spain Europe's 5th largest market in this segment.

The market is driven by a continuous renewal of product ranges and a growing demand for healthier, more natural food. Owners are increasingly aware of the ecological and well-being issues facing their pets. The market is also showing a certain dynamismin the high-end and premium segments. Numerous dry, wet and snack foods promise to treat a wide variety of health problems encountered by pets, with increasingly innovative and complex recipes, most often offered by leading brands.

Finally, players in the Spanish petfood market can also draw on Spain's commercial strength in this sector: many companies, such as Visán, Petselect and Amiguitos Pets and Life, generate more than half their sales from exports. [Animal's Health]

1.2 A growing global market

The global market

The global pet food market is valued in **** at $**.** billion byGrand View Research. It is expected to grow at a CAGR of +*. *% over the period ****-****, meaning that it would have exceeded $*** billion in **** and would approach $*** billion by the end of the decade.spherical Insights gives similar ...

1.3 Growth in the Spanish market

Spain had over ** million pets in ****, according toANFAAC (***). Over **% of Spanish households own a pet.

Moreover, data corroborate this fact, particularly in Madrid: the Official Order of Veterinarians counts ***,*** pets (***)

Breakdown of the number of pets Spain, ****, in millions Source: ****

In ****, dog food represented **% of the pet food market, cat food ...

1.4 A small but dynamic foreign trade

For the "retail dog or cat food" category in ****, Spain exported around $*** million worth of products and imported $*** million. [***] Both imports and exports have increased quite considerably over the last three years, as shown in the graph below.

Evolution of the trade balance for cat and dog food Spain, ****-****, in ...

2 Demand analysis

2.1 Spaniards love pets

Spaniards are pet lovers. In fact, around **% of the country's households own one. There are around ** million pets in the country, which represents more than one animal for every two people. [***] On the European scene, Spain ranks *th for dog ownership, *th for cat ownership and *rd for bird ownership.

Country ...

2.2 Fish are the most popular pets in Spain

According to ANFAAC , fish are the most common pets in Spain. However, this is due to the fact that when purchasing an acquarium, households usually buy several fish, multiplying the total number. Birds are also very popular, followed by dogs and cats.

As can be seen in the table below, the ...

2.3 Most pet food spending goes on cats and dogs

Cats and dogs are the most expensive pets to own, partly because of the food expenses involved.

According to Expansion , **% of pet food expenditure is devoted to dogs, **% to cats and *% to other animals (***), being completely disconnected from the actual population of these different species.

In fact, spending varies greatly according ...

2.4 Premiumization of pet food

Pet owners tend to regard their pets more and more as integral members of the family. Wamiz (***) conducted a study of over *,*** pet owners to find out more about their Christmas spending habits. It concluded that **% of dog owners and **% of cat owners gave their pets a Christmas present, treating them ...

3 Market structure

3.1 A market dominated by a few players and private labels

Private labels largely dominate the pet food retail segment in Spain, holding nearly **% of the dog food market share by value in **** and **% of the cat food market share.[***]

These **** figures are just as valid for ****, as according to Alimarket, private labels maintain their status in ****. Retail brands remain in the ...

3.2 Pet food industry value chain

The pet food value chain can be divided into four main stages, the last of which is distribution, which takes several forms.

3.3 Distribution mainly through supermarkets and hypermarkets

In ****, **% of sales in the pet sector take place in physical stores.

According to IRI, in ****, sales of cat or dog food in self-service stores over *** m* in Spain totaled ***.** million euros. By contrast, sales in specialty stores totaled ***.** million euros. Out of total sales of *.*** billion euros for the cat ...

4 Offer analysis

4.1 Different pet food products

For cats and dogs, pet food can be divided into three categories: dry, wet and snacks.

Dry products (***) are the most popular, with sales of ***.* million euros in ****, up **% on ****, including *** million euros in the cat segment.

Wet products (***), on the other hand, are less popular, with sales ofjust ***.* million eurosin ...

4.2 Prices vary according to product type

The price of food products varies not only according to species, but also according to product range.

As we can see, the price per ton of snacks is much higher than that of other types of pet food.

It is **.* times more expensive than dry cat food and *.* times more expensive ...

4.3 Diversifying supply towards healthy, organic products

More and more brands are launching healthier or more natural product ranges for pets.

This follows directly on from the trend towards premiumization and humanization of pet food. Humans are eating more healthily, and want their pets to be able to do the same.

Lidl, for example, has launched its Pure ...

5 Regulations

5.1 European legislation on the pet food market

Directive ****/**/EC

European Directive ****/**/EC defines animal feed as "products of plant or animal origin, in their natural state, fresh or preserved, and products derived from their industrial processing, as well as organic or inorganic substances, used alone or in mixtures, even with additives, for oral animal feeding".products derived from ...

5.2 The European Federation of the Pet Food Industry (FEDIAF)

This federation, which operates at European level, has also drawn up a set of standards for its members , grouped into two main texts:

Code of good labelling practice for pet food, available here Guide to good practice for the manufacture of safe pet food, available here

The Federation has also compiled ...

5.3 Asociación Nacional de Fabricantes de Alimentos para Animales de Compañía (ANFAAC)

ANFAAC was founded in **** and represents **% of all pet food manufacturers in Spain.

Its main objectives include defending the legitimate interests of its members and promoting the development of the pet food sector through various activities.

Member companies guarantee safety and quality throughout the process, from manufacture to marketing, including adequate ...

6 Positioning the players

6.1 Segmentation

  • Mars Petcare
  • Nestlé Purina Petcare Spain
  • Affinity Petcare
  • Productos para animales de compañia San Dimas
  • Kiwoko
  • Tiendanimal
  • Zooplus Spain

List of charts presented in this market study

  • Revenues of leading companies in the pet food market
  • Annual sales of pet food products
  • Pet populations
  • Global pet food market
  • Breakdown of pet market sales by type of animal
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Latest news

Royal Canin steps up investments in France - 21/05/2024
  • - Mars investment in its French plants over the last five years: 500 million euros
  • - Number of Mars plants in France: 8
  • - Total Mars investment in 2023: 130 million euros
  • - Share of Mars pet food business: 60% (worldwide and France)
  • - Investment in Royal Canin's Aimargues and Cambrai production sites: 48 million euros
Mars Petcare invests 13 million euros in the Loiret region of France - 05/06/2023
  • Mars Petcare: 50 years of existence
  • Production site: Saint-Denis-de-l'Hôtel, Loiret, France
  • Current production: 67,000 tonnes of wet food per year 600,000 cans and 1 million pouches produced per day
Petfood: animals are not forgotten in the move upmarket - 13/10/2022
  • Sales growth in 2022: +4.4% in value and -2.8% in volume
  • Market leader : Purina with 29% market share
  • In two years, sales of wet cat food have jumped by 13% and those of kibbles by almost 9%
  • Mars Petcare focuses on naturalness with the continued development of Crave, a range of treats for dogs
  • Freshpet, an American company with sales of $420 million, is a newcomer to the French and dog food, rich in animal proteins, ready-to-eat, steamed and sold in refrigerated cabinets.
The shape of the pet market - 09/03/2022
  • The animal nutrition, care and well-being market is worth over 5 billion euros (up 6% by 2020)
  • Pet owners spend over 1,000 euros a year on their pets
  • One French household in two owns a pet
  • Pet food represents over 4 billion euros, up 48% in ten years
  • Maxi Zoo launches a GPS collar that lets you locate your pet in real time, track its energy expenditure and better dose its food
  • Between 2019 and 2020, pet shop sales rose by 21%, online sales by 20%
  • A new niche, pet funerals (Séleste manages three pet cemeteries and two crematoria)
  • Santé Vet, a specialist in pet health insurance, has raised 150 million euros in capital.
Mars Petcare invests 85 million euros in its Loiret plant - 17/01/2022
  • 85 million investment to modernize and expand capacity at its Saint-Denis-de-l'Hôtel plant in the Loiret region of France
  • The market for freshness sachets for cats and dogs has grown by an average of 10% a year in recent years
  • The site produces Whiskas and Pedigree tins and pouches
  • New production lines by 2025 to increase pouch production by 70% to 45 tonnes
Mars Petcare to create two new production lines at its Loiret plant - 17/01/2022
  • 85 million euro investment at Saint-Denis-de-L'Hôtel site
  • Two new freshness sachet production lines to be created by 2025
  • The entire plant employs 165 permanent staff
  • The Mars Group is an industrial conglomerate with 454 plants and 130,000 employees
  • Sales of $40 billion in 2020
  • Mars Petcare & Food France achieved sales of 783 million euros in 2020
  • The group has another animal feed plant in France, at Ernolsheim

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Mars Petcare
Nestlé Purina Petcare Spain
Affinity Petcare
Productos para animales de compañia San Dimas
Zooplus Spain

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the pet food market | Spain

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