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1 Synthèse du marché

1.1 Scope of the study

The pet food market includes food for dogs, cats, birds, fish, small reptiles and mammals, but excludes food for livestock or farm animals. The pet food market is a segment of the pet market that also includes the category of accessories, hygiene and grooming products and pet insurance.

The pet food market mainly consists of the segments for dogs and cats. A distinction is made between different types of food:

  • Dry food (kibble)
  • Wet food (paste)
  • Snacks (e.g. treats).

North America is the largest pet food market worldwide with an impressive turnover of 58.4 billion euros. This market is followed by Western Europe, which also has a significant share of the global pet business with 29.8 billion euros. In recent years, the Asia-Pacific region has also caught up enormously and recorded spending of almost 23 billion euros on pet supplies in 2021. The growing popularity of pets and investment in their care is therefore evident in various regions of the world. [Central Association of Pet Shops Germany]

The market for pets is growing steadily in Germany. Between 2006 and 2022, the average growth rate (CAGR) of the market was 3.48% per year. The segment of products for cats is ahead of that for dogs. The segments for the so-called "new pets", fish and birds are currently in slight decline. Small dogs and cats are the most popular pets, as they adapt perfectly to the urban lifestyle and the relatively small space requirements in city apartments[The German Pet Market].

The market is also showing some dynamism in the upper and premium segments. Numerous dry and wet foods or "snacks" promise to treat a wide variety of pet health issues, with increasingly innovative and complex formulations, mostly offered by major, leading brands.

Growth in the market is also driven by the rise of online sales, although pet food distribution is largely organized around specialist stores, which do not hesitate to open new points of sale, unlike the large retail chains and garden centers, which are seeing declining results.

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the pet food market | Germany

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