German market
The pet food market in Germany
The pet food market includes food for dogs, cats, birds, fish, small reptiles and mammals, but excludes food for livestock or farm animals. The pet food market is a segment of the pet market that also includes the category of accessories, hygiene and grooming products and pet insurance.
- Price
- €99 excl. VAT
- Written by industry experts
- Data unavailable to general-purpose AI
- Press sources
Intelligent search
Sectoria
Explore the Businesscoot corpus to take your study further.
The Businesscoot team
A question about this study?Market overview
Identify industry dynamics, opportunities and market participants to inform your project.
- Understand the market scope
- Identify demand drivers
- Understand market participants and their challenges
The pet food market includes food for dogs, cats, birds, fish, small reptiles and mammals, but excludes food for livestock or farm animals. The pet food market is a segment of the pet market that also includes the category of accessories, hygiene and grooming products and pet insurance.
The pet food market mainly consists of the segments for dogs and cats. A distinction is made between different types of food:
Dry food (kibble)
Wet food (paste)
Snacks (e.g. treats).
North America is the largest pet food market worldwide with an impressive turnover of 58.4 billion euros. This market is followed by Western Europe, which also has a significant share of the global pet business with 29.8 billion euros. In recent years, the Asia-Pacific region has also caught up enormously and recorded spending of almost 23 billion euros on pet supplies in 2021. The growing popularity of pets and investment in their care is therefore evident in various regions of the world. [Central Association of Pet Shops Germany]
The market for pets is growing steadily in Germany. Between 2006 and 2022, the average growth rate (CAGR) of the market was 3.48% per year. The segment of products for cats is ahead of that for dogs. The segments for the so-called "new pets", fish and birds are currently in slight decline. Small dogs and cats are the most popular pets, as they adapt perfectly to the urban lifestyle and the relatively small space requirements in city apartments[The German Pet Market].
The market is also showing some dynamism in the upper and premium segments. Numerous dry and wet foods or "snacks" promise to treat a wide variety of pet health issues, with increasingly innovative and complex formulations, mostly offered by major, leading brands.
Growth in the market is also driven by the rise of online sales, although pet food distribution is largely organized around specialist stores, which do not hesitate to open new points of sale, unlike the large retail chains and garden centers, which are seeing declining results.
Our expertise
Sources to support your analysis
Base your analysis on identified sources, with clear dates and definitions for each figure.
- Understand the scope of the data
- Find the cited publications
- Compare perspectives on the market
Produced by experts — Analysis backed by 35 years of experience in professional information. Our experts select sources, cross-check data and explain the issues shaping your market.
Beyond AI — Professional sources and expert analysis that go beyond ChatGPT or Claude answers based solely on the public web.
IndexPresse press database — Professional press articles covering market news, business strategies and industry developments. All articles are .
Open-access databases — Freely accessible data and publications to enrich the analysis and cross-check the information available on each market.
Official statistics databases — Economic and demographic indicators published by statistical agencies to measure trends and compare markets.
Specialist industry databases — Specialist data and reports to deepen your understanding of the players, segments and dynamics of each industry.
Trusted by professionals
Professionals share their experience of the clarity and usefulness of our studies and the Businesscoot service.
- Clear, structured analysis
- Insights for business projects
- Responsive customer service
As a business valuation expert, I need reliable strategic analysis of potential targets in their industries. For several years, I have relied on Businesscoot's industry analysis, where expertise and relevant data are essential.
David Jeanne
Managing director •
I am very satisfied with Businesscoot's market studies. The information is clear and well structured, making it easy to understand an industry's trends and key figures. Their catalogue is extensive and varied, and customer service is responsive. I recommend Businesscoot for reliable, accessible analysis.
Time Albouy
Business development expert •
Our team of industry experts
Talk to our team to check that the study's subject and scope match your project.
- Check the market scope
- Choose the right study for your project
- Ask a question before ordering
Guilhem Cournut
Food, retail and consumer goods
Denis Monnoyeur
Industry, energy and construction
Marie-Annick Cournède
Health, beauty and personal services
Arthur Lefeuvre
Digital, media and telecommunications
Related studies
Explore complementary studies to broaden your analysis.
- Explore related markets
- Compare market dynamics
- Refine your project
The pet food market in Brazil
The pet food market mainly includes food for dogs, cats, birds, fish, small reptiles and mammals. It is part of the wider food category, which includes food for pets and cattle.
The pet food market in Spain
The pet food market includes food for dogs, cats, birds, fish, small reptiles and mammals, but excludes food for farm animals. The pet food market is a segment of the pet market, which also includes the category of accessories and hygiene and care products for
The pet food market in United States
Pet foods include foods for dogs, cats, birds, fish, small reptiles and mammals. The market is part of the broader pet food category, which includes both pet food and livestock feed.
