the Pet Food Market
1.1 Definition and Market structure
The pet food category mainly includes food for dogs, cats, birds, fish, small reptiles and mammals. It is part of the broader feed category, which includes both pet food and farmed animal feed.
The main segments of the pet food market are identifiable by type of feed, and are:
- Snack & Treat
The global pet food market is proving to be prosperous and projections of its development and evolution are also promising, driven in value by a growing focus on health and nutrition and in volume by the progressively greater number of animals kept.
The pet market has been growing in France for the past ten years. The segment of products for cats is ahead of the dog segment. The segments of the so-called "new pets", fish and birds are now in slight decline. Small dogs and cats are the most popular, adapting perfectly to urban lifestyles and the relatively small spaces offered by urban housing.
The market is also showing a certain dynamism in the high-end and premium segments. Many dry and wet foods or "snacks" promise to treat a wide variety of health problems faced by animals, with increasingly innovative and complex recipes and most often offered by leading brands.
Growth in the French market is also driven by the growth of online sales, although pet food distribution is largely organised around specialised stores, which do not hesitate to open new points of sale, unlike supermarkets and garden centres, which are showing declining results.
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