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MARKET SUMMARY

1.1 Definition and Market structure

The pet food category mainly includes food for dogs, cats, birds, fish, small reptiles and mammals. It is part of the broader feed category, which includes both pet food and farmed animal feed.

The main segments of the pet food market are identifiable by type of feed, and are:

  • Wet
  • Dry
  • Snack & Treat

The global pet food market is proving to be prosperous and projections of its development and evolution are also promising, driven in value by a growing focus on health and nutrition and in volume by the progressively greater number of animals kept.

The pet market has been growing in France for the past ten years. The segment of products for cats is ahead of the dog segment. The segments of the so-called "new pets", fish and birds are now in slight decline. Small dogs and cats are the most popular, adapting perfectly to urban lifestyles and the relatively small spaces offered by urban housing. 

The market is also showing a certain dynamism in the high-end and premium segments. Many dry and wet foods or "snacks" promise to treat a wide variety of health problems faced by animals, with increasingly innovative and complex recipes and most often offered by leading brands. 

Growth in the French market is also driven by the growth of online sales, although pet food distribution is largely organised around specialised stores, which do not hesitate to open new points of sale, unlike supermarkets and garden centres, which are showing declining results.

 

 

1.2 Market developments and trends

The graph below illustrates the evolutions of French household consumption of animal food. There was a take-off phase between **** and ****, followed by strong growth in consumption until ****, then a slowdown until today.

Source: ****
The data collected by INSEE illustrates the evolution of French pet food production in volume terms. This rebounded ...

1.3 A growing French market

The animal feed market in France was reaching *.** billion in **** (***). This represents a *% growth compared to ****.
The growth forecasts are promising since the same source estimates that this market will reach *.** billion by **** This would represent **% growth between **** and ****, or a CAGR of *.*% over the period. (***)

Source: ****
This market performance is ...

1.4 Dynamic foreign trade

For the pet food category (***), france exported *.* billion euros and imported *.*** billion euros in **** .
French exports and imports are growing since **** but imports have grown faster than exports, as evidenced by the coverage ratio degradation (***). France nevertheless remains a large surplus in ****.
Source: ****
France is one of the main importers of ...

DEMAND ANALYSIS

2.1 Evolution of the pet population in France and Europe

While the size of the pet population in France necessarily plays a role in the French pet food market, the European pet population will also play a role in the French market, as a large part (***) of French production is destined for export to its European neighbours.
Evolution of the pet ...

2.2 Behaviour towards pets

The behaviour of French pet owners has changed. The awareness of the importance of pet welfare has led consumers to increase their pet food budget, which, as shown in the following chart, has the highest average annual expenditure dedicated to a pet (***).

On the other hand, with this growing interest in ...

2.3 Spending on dogs and cats dominates the market

Not surprisingly, the animals requiring the most expenditure are dogs and cats: it is estimated that in ****, they accounted for **% of sales in the pet sector . The average annual expenditure allocated to the animal in **** was
*** euros for a cat *** euros for a dog [***]
With regard to food in particular, in ...

2.4 Premiumisation and humanisation of food needs

The new demand trends are driven by a common phenomenon: owners are giving more and more importance to their animals: animals are perceived as a "commodity" and as a "commodity" separate family member whole for **.*% of dog owners and **.*% of cat owners. [***]
The first consequence of this new trend is the ...

MARKET STRUCTURE

3.1 A production made up of abattoir by-products

In ****, FACCO has published a report announcing the products used by Pet Food manufacturers:
More than *.* million tonnes of products come from agriculture, livestock and fisheries; More than ***,*** tonnes of products come from meat by-products and **,*** tonnes of fish by-products; More than * million tonnes of products come from dry matter (***).
From ...

3.2 Distribution channels

Petfood products are mainly distributed in supermarkets (***) also represent an important area of distribution because they offer recognised expertise with personalised advice and premium foods. The Internet sales channel is an increasingly important channel and continues to gain ground. Manufacturers are adapting products to these new online purchasing practices and offering ...

3.3 Largely physical distribution, despite the boom in online sales

In ****, the main distribution channel for pet food was the physical retail outlets the GMS but also the specialty stores and proximity, which represented more than **% of sales over the year
Out-of-store sales, i.e. the direct sales or online purchases represented *,*% and the specialized channels (***) totalled *,*% of annual sales. [***]

Source: ...

ANALYSIS OF THE OFFER

4.1 Prices ranges

The following chart shows pet food's consumer prices in France, which have been rising steadily since **** and are expected to increase until **** according to Statista's forecasts. The average annual price growth rate over this period is expected to be *%. This price increase is partly due to a move upmarket within the ...

4.2 Product range

Pet food is produced from natural raw materials, whether from vegetal or animal origin. Producers, particularly corn and wheat producers, play, therefore, an important role in the production of pet food.
Pet food products are mainly segmented according to technology. We can thus distinguish between:
Dry food products, manufactured from raw ...

4.3 The success of organic and natural

Natural and organic products are on the rise in the pet food market. More and more health and wellness conscious of their pets, pet owners are also aware of the environmental footprint of animal feed. The organic and natural food offers are exploding and are accompanying the development of the market ...

RULES AND REGULATIONS

5.1 Legal considerations

Although intended for domestic animals, animal feed production is subject to strict controls and regulations regarding ingredients, processing and marketing methods used. The following points should be considered:
Additives are substances often found in animal feed products. These substances can have a positive or negative influence on the characteristics of animals ...

5.2 The European Federation of the Pet Food Industry (FEDIAF)

This federation, present at the European level, has also established a set of standards for its members s, grouped into two main texts:
Code of Good Labelling Practice, available at here Code of Good Practice on Product Safety, available at here
The Federation has also assembled a exhaustive list of all ...

POSITIONING OF THE ACTORS

6.1 Segmentation of actors

The players in the pet food market can be segmented in several ways. We will choose here to present the players according to their price positioning and on the products' characteristics.
Premium market players
Royal Canin (***) Purina (***) Advance (***); Neovia Sopral Ultima (***) Bab'in Nutrition.
Mid-range players:
Frolic Friskies (***) Pedigree (***) Brekkies (***) C&D ...

  • Mars Petcare France
  • Purina Petcare France
  • C&D Foods France
  • Affinity Petcare France
  • United Petfood Producers

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick Cudonnec

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Maelle Vitry

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Héloise Fruchard

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EDHEC

Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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