The pet food market - France

In 2024, the global pet food market is valued at $192.51 billion, andis expected to grow at a CAGR of +8.54% over the period 2024-2029, approaching $290 billion in 2029. This growth testifies to the sector's dynamism and potential for innovation, driven by an increasing pet population, the growing humanization of pets by their owners, and the premiumization of pet care and services. The pet market in France has been growing for the past ten years, with sales in value terms rising steadily. However, by 2023, sales volumes will have fallen slightly , by -2.7% in P9 2023. Widespread inflation explains the increase in sales value despite slightly lower volumes. The market was not impacted by the health crisis, asfeed production in France accelerated sharply in 2020 and 2021. Since then, the market has continued to gain momentum, driven in particular by the ongoing renewal of product ranges and the diversification of the product offer: Made in France, grain-free, organic, etc. Despite the meteoric rise of the organic food market in recent years, the organic segment is still anecdotal when it comes to petfood. In 2021, it will still account for just 0.3% of the petfood market, compared with 5.1% for all FMCG products. The market is also showing a certain dynamism in the high-end and premium segments. Numerous dry, wet and snack foods promise to treat a wide variety of health problems encountered by pets, with increasingly innovative and complex recipes, most often offered by leading brands. The French market has also seen some notable innovations in distribution. In Saint-Brieuc, for example, Purina has launched a test of a bulk kibble vending machine, an eco-responsible initiative aimed at reducing plastic packaging while offering a sustainable, personalized solution. Growth in the French market is also being driven by the rise of online sales, although pet food distribution is largely organized around specialist stores, which are not hesitating to open new outlets. conversely, supermarkets and garden centers are posting declining results.