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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 28/03/2024
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

A pet is an animal kept or intended to be kept by man for his pleasure. [Code Rural]

Companion animals are divided into 8 families: cats, dogs, fish, farmed birds, farmyard animals, small mammals, aquatic animals and terrarium animals. The scope of this study therefore excludes farm animals and any animal intended for professional use.

The market is largely dominated by the dog and cat segments, which account for the vast majority of the market, but the category of "new pets" is developing. This term refers to pets other than dogs and cats, and therefore encompasses a wide range of animal species. While some are relatively widespread, such as rodents, birds and fish, others are less common, notably animals that were originally non-domestic. [Ministry of Agriculture and Food]

The pet market can be broken down into 4 consumption categories:

  • live
  • accessories and equipment
  • hygiene, health and insurance
  • animal feed

The pet food sector, which has the largest market share, is the subject of a specific study available under the title "The pet food market".

The global market is growing and should continue to do so between 2023 and 2032, with a growth rate of 7%. TheFrench market is also dynamic, with positive sales trends every year. Between 2021 and 2022, sales rose by 7%.

In addition, several trends will characterize the French pet market in 2023. Firstly, thehumanization of pets on the part of their owners is increasingly important, which goes hand in hand with the search for premium offers. We are also seeing an acceleration in the development of pet shops and the Internet as distribution channels in this market.

1.2 The global market

The global market

The global pet market is estimated to be worth $*** billion in ****, growing at a CAGR of *% between **** and ****. [***] This gives us the following estimates:

Global pet market World, ****-****, in billions of dollars Source: ****

1.3 The European market

According to Global Market Insights, the European pet market is expected to reach $** billion by ****.in ****, pet food generated **.* billion euros, while other market products and services accounted for **.* billion[***]

In ****, FEDIAF estimated that ** million households in the European Union owned a pet (***), representing around **% of the total population.

European pet ...

1.4 Steady growth in the French market

The growth of the pet market can be described as structural, since it has been booming since at least the beginning of the decade.

Annual variation in pet market sales France, ****-****, in Source: ****

The data show a general trend of sales growth over the years. The years **** and **** recorded the ...

2 Demand analysis

2.1 Strong animal ownership in France

According to FACCO data, there will be ** million pets in France in **** , compared with **.* million in **** and ** million in ****, as shown in the graph below. **.*% of households will have a pet in ****, and **.*% at least one dog or cat. [***]

Number of pets France, ****-****, in millions of animals Soiurce : Vie Publique, ...

2.2 Profile of pet owners

Gender, age, profession and standard of living do not appear to play a determining role in pet ownership, as the proportions of respondents in each category with a pet are relatively similar. However, it appears that the elderly, aged ** and over, and the well-off are less inclined to own a pet. ...

2.3 French people's reasons for adopting a pet

The reasons for adoption and the criteria for choosing animals can vary from one individual to another.

Which of the following reasons do you think led you to adopt a dog or cat? France, ****, in Source: ****

The most common reasons include having grown up with one or more animals (***).

It's also ...

2.4 Increase in the pet budget

Average annual expenditure by dog and cat owners France, ****, in percent Source: ****

Unsurprisingly, the animals requiring the most expenditure are dogs and cats. According to Ipsos, for dogs and cats, **% of owners spend between €*** and €*,***. Breakdown of the budget French people spend on their pets France, ****, in euros Source: ****

The biggest ...

2.5 Pet owners sensitive to their animals' well-being, and increasingly humanize them

How do you rate your dog or cat? France, ****, percentage of respondents Source: ****

The new demand trends are driven by a common phenomenon: owners are placing ever-greater importance on their pets. According to an Ipsos study, **% of dog and cat owners in **** consider their pet to be a fully-fledged member of ...

3 Market structure

3.1 Segmentation and main brands

Segmentation by pet family

The pet market is largely dominated by the dog and cat markets, which share over **% of market share. The cat department in particular is and will remain the majority of sales in the pet market, generating sales of *.* billion euros by ****. [***]

However, New Pet Animals (***).

Market share ...

3.2 The emergence of new players: the connected objects segment

Market players

Whatever the market segment concerned, start-ups using new technologies to serve pets and their owners are multiplying, offering a particularly varied range of products and services: lost pet searches, intelligent toys, collars and other accessories, automatic food dispensers and so on.

Players in this particular market include :

Players specializing ...

3.3 The rise of pet shops and the digitalization of the market

Distribution channels

The pet market is divided into * main distribution channels: pet shops, food superstores (***). Sales by distribution channel France, ****, in Source :Panel Promojardin - Prom'animal and partner data. Processing by Les Echos Etudes Food superstores (***) dominate the market with a **% share of sales, followed by garden specialists with **%. The Internet ...

3.4 A market impacted by inflation: abandonments on the rise

Have you ever given up on buying or adopting a pet because of the expense? France, ****, % Source: ****

The survey conducted in France in **** reveals that **% of respondents have given up on buying or adopting a pet in the last twelve months because of the associated expenses, while **% made this decision more ...

3.5 Interview with Romain Jobert, co-founder of Petch

Marine: Welcome to the Niche, the podcast that analyzes the niche market with the entrepreneurs who are shaking things up. I'm Marine and I work at Businesscoot, the start-up that's dusting off market research. Before you start, subscribe to our podcast on Spotify and Apple Podcast. And now for today's niche: ...

4 Offer analysis

4.1 Pet products see price rises

Harmonized consumer price index for pet products France, ****-****, base *** **** Source: ****

The harmonized consumer price index for pet products in France shows an overall upward trend over the ****-**** period. Between **** and ****, the index undergoes minor fluctuations, with a slight drop in prices compared to ****. However, from **** onwards, a significant increase ...

4.2 Trend: premiumization of the offering

The pet market is witnessing an upmarket shift in products and services, largely as a result of the French people's growing attachment to their pets, and the humanization of the latter, analyzed in the section on market demand. Indeed, whereas pets used to be confined to their role as companions or ...

4.3 A growing organic and natural food offer

Natural and organic products are on the rise in the pet food market. Increasingly concerned about the health and well-being of their pets, owners are also aware of theecological impact of pet food. The number of organic and natural pet food products on offer is exploding, and this is helping to ...

4.4 The market for connected objects for pets: a highly varied offering

ere's a non-exhaustive list of connected objects for pets that can be found on the market:

Source: ****

5 Regulations

5.1 Regulations

Defining the status of animals

The law of February **, **** redefines the status of animals by qualifying them as sentient living beings.

[***]

Regulations governing the sale of animals

Anyone selling at least one animal from a breeding female belonging to them is considered a breeder.

Breeders are required to

register with ...

5.2 From January 2024: ban on the sale of dogs and cats in pet shops

As of January *, ****, a new rule prohibits French pet shops from selling cats and dogs, a measure introduced following a bill passed by the National Assembly in ****. The ban is designed to address a number of problems, including animals being weaned too early, being supplied by puppy and kitten mills, and ...

List of charts

  • Breakdown of the Pet Tech market by type of connected object
  • Number of animals declared "lost" in the Fichier National I-CAD
  • Market share in dog and cat food by value
  • Pet market share by animal
  • Breakdown of the pet market by segment
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Latest news

Do-it-yourself: Les Mousquetaires group formalizes acquisition of Tridôme - 08/10/2023
  • Ten DIY stores and three garden centres
  • 600 employees
  • 150 million euros sales incl. VAT
  • Sales in 2022 for ITM Equipement de la maison: 3.318 billion euros
  • Number of ITM Equipement de la Maison stores in France (at December 31, 2022): 474 Bricomarché, 119 Bricorama, 49 Brico Cash
  • Over 15% total market share for ITM Equipement de la maison.
  • Market share data in 2021: Adeo 44.6%, Kingfisher 26.1%, ITM 14.1%, Mr.Bricolage 8.5%
Closure of five Bricorama stores - 14/11/2023
  • Takeover of Bricorama by ITM Equipement de la maison (Mousquetaires group) almost six years ago.
  • The targeted stores are located in Meaux (77), Colombes (92), Saint Germain-lès-Arpajon (91), Belfort (90) and Guilherand-Granges (07).
  • In 2018, when Bricorama was taken over, 170 stores were part of the transaction.
  • Six years later, only 106 Bricorama outlets remain.
  • In 2020, there were 131 Bricorama stores.
Jardiland: turnkey garden maintenance services - 13/10/2022
  • 176 stores in France, including around 100 in 2021
  • sales of almost 800 million euros (including VAT)
  • 36 stores offer services: garden furniture assembly, tree and shrub planting, plant repotting, lawn mowing, hedge trimming, vegetable garden design, barbecue set-up, greenhouse installation, turfing, etc

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Animalis
Zoo Plus
ITM Equipement (Bricorama, Bricomarché, Brico Cash)
Truffaut
Jardiland (Groupe Teract)
Dalma
Botanic
Pets at Home
Nestlé Purina Petcare
Mars Petcare
Royal Canin (Mars Petcare)
Santé Vet - Vetassur

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