1.1 Definition and scope of study
The pet market focuses on animals kept or intended to be kept by humans for their own pleasure . [Rural Code]
Pets are divided into 8 different families: cats, dogs, fish, farm birds, poultry and rabbits, aquatic ponds, small mammals and terrarium species. Farm animals and any animal intended for professional use are therefore excluded from the scope of this study.
The market is largely dominated by the dog and cat segments, which account for more than 80% of the market. However, the category of "new pets" is also growing; this term refers to pets other than dogs and cats and therefore includes many different species of animals. While some are relatively common (rodents, birds, fish, etc.) others are less prevalent (animals that were initially non-domestic). [Ministry of Agriculture and Food]
The pet market is also divided into four consumption categories:
- living animals;
- accessories and equipment;
- hygiene and health;
The pet food sector, which has the largest market share, is available as an individual market study here.
In France, the pet market is booming, which is evident by 2019's growth rate of 4.3% for example. Cats are the most commonly owned pet and its' market share is growing rapidly. Moreover, the market for dogs has been declining slightly but is now stabilising. Together, these two families make up the most significant families of pets in France measured through ownership.
Several trends characterise the French pet market in 2020; first, the increase in the number of pets and the growing attachment of the French to their animals contribute to the positive dynamics of demand. Secondly, on the supply side, premiumisation of products and services is a growing trend. Finally, online distribution is also gaining traction.
1.2 The global market
The global pet care market was valued at USD *** billion in **** and is expected to grow at a CAGR of *.*% between **** and ****. [***]
More specifically, in the European Union, ** million households own at least one pet, of which **% own at least one cat and **% own at least one dog. The European pet ...
1.3 The French market in steady growth
The pet market in France has been experiencing continous growth since at least the beginning of the decade.
Between **** and ****, growth in the pet market slowed (***) on a steady basis. However, since ****, the market dynamics are particularly positive and turnover is growing at an increasingly sustained rate, as illustrated by the ...
2.1 Animal ownership on the rise
The number of pets is increasing
It is difficult to obtain the precise number of pets in France, but data from Facco provides an overview. Indeed, there were around **.* million pets in **** in France. The number of pets has increased from ** million in ****, as illustrated in the graph below, which summarizes ...
2.2 Consumer profile
Gender, age, occupation and standard of living seemingly do not play a determining role in pet ownership, as the proportion of respondents in each category having a pet are relatively similar. However, it appears that older people (***) and the higher-income category, are less likely to own a pet. Conversely, people from ...
2.3 Trends in demand: the growing sensitivity of the French to animal well-being
Motivations and criterions affecting consumers' choice
The reasons for choosing to adopt animals naturally varies from one animal to another, and from one owner to another. The graph below gives the main reasons for adopting animals, including the fact that some dog or cat owners have grown up with animals, wish ...
3.1 Segmentation and main brands
Segmentation by animal family
The pet market is largely dominated by the dog and cat families, which share more than **% of the market, equivalent to €*.*** billion in sales.
However, new pet categories are on the rise. These can be divided into two categories: domestic animals and non-domestic animals. Domestic pets include ...
3.2 Distribution: the rise of pet shops and digitalization of the market
The pet market is divided into * main distribution channels: pet shops, Large Food Stores (***). The pet market breakdown by distribution channel France, ****, in % Les Echos Moreover, the distribution channels that are developing at the most rapid pace are the Internet and pet stores. Only in the living pet segment, ...
3.3 Geographical distribution
Geographical distribution of pets
According to an Ifop study, rural areas (***) have the highest share of pets. The urban lifestyle, which is often accompanied by a smaller home without a garden, explains why people in cities are more reluctant to adopt a pet.
The map below is indicative of the geographical ...
Prices on the pet market have been increasing overall over the last few years. This upward trend can be explained in part by the rise in the range of products and the growing sensitivity of the French to their pets so that they spend more. In other words, an increased product ...
4.2 Main trends: between the move upmarket and ethical awareness
The price increase noted in the previous section is representative of the upgrading in the pet market, which is itself largely the result of the growing attachment of the French to their pets, analysed in the section on market demand.
Whereas they were confined to their role as companion or guardian, ...
Defining the status of animals
The law of ** February **** redefines the status of animals by qualifying them as living beings endowed with sensitivity.
Regulation concerning the sale of animals
A breeder is considered to be any person selling at least one animal from a breeding female owned by him.
- Maxi Zoo (groupe Fressnapf)
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