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Agriculture

Food

Foodstuffs

The pet market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

A pet is an animal kept or intended to be kept by man for his pleasure. [Code Rural] Companion animals are divided into 8 families: cats, dogs, fish, farmed birds, farmyard animals, small mammals, aquatic animals and terrarium animals. The scope of this study therefore excludes farm animals and any animal intended for professional use. The market is largely dominated by the dog and cat segments, which account for the vast majority of the market, but the category of "new pets" is developing. This term refers to pets other than dogs and cats, and therefore encompasses a wide range of animal species. While some are relatively widespread, such as rodents, birds and fish, others are less common, notably animals that were originally non-domestic. [Ministry of Agriculture and Food] The pet market can be broken down into 4 consumption categories:

live accessories and equipment hygiene, health and insurance animal feed

The pet food sector, which has the largest market share, is the subject of a specific study available under the title "The pet food market". The global market is growing and should continue to do so between 2023 and 2032, with a growth rate of 7%. TheFrench market is also dynamic, with positive sales trends every year. Between 2021 and 2022, sales rose by 7%.

In addition, several trends will characterize the French pet market in 2023. Firstly, thehumanization of pets on the part of their owners is increasingly important, which goes hand in hand with the search for premium offers. We are also seeing an acceleration in the development of pet shops and the Internet as distribution channels in this market.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of study
- 1.2 The global market
- 1.3 The European market
- 1.4 Steady growth in the French market
2. Demand analysis
- 2.1 Strong animal ownership in France
- 2.2 Profile of pet owners
- 2.3 French people's reasons for adopting a pet
- 2.4 Increase in the pet budget
- 2.5 Pet owners sensitive to their animals' well-being, and increasingly humanize them
3. Market structure
- 3.1 Segmentation and main brands
- 3.2 The emergence of new players: the connected objects segment
- 3.3 The rise of pet shops and the digitalization of the market
- 3.4 A market impacted by inflation: abandonments on the rise
- 3.5 Interview with Romain Jobert, co-founder of Petch
4. Offer analysis
- 4.1 Pet products see price rises
- 4.2 Trend: premiumization of the offering
- 4.3 A growing organic and natural food offer
- 4.4 The market for connected objects for pets: a highly varied offering
5. Regulations
- 5.1 Regulations
- 5.2 From January 2024: ban on the sale of dogs and cats in pet shops