Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of the study

A pet is an animal kept or intended to be kept by man for his contentment. [Code Rural]

Pets are divided into 9 families: cats, dogs, fish, farmed birds, farmyard animals, small mammals, aquatic ponds, terrarium animals. The scope of this study does not include farm animals or any animal intended for professional use.

The market is largely dominated by the dog and cat segments, which represent the vast majority of the market, but the category of "new pets" is growing. This term refers to pets other than dogs and cats and therefore includes multiple species of animals. If some are relatively widespread, such as rodents, birds or fish, other animals less common, including animals initially not domestic. [Ministry of Agriculture and Food]

The pet market is further divided into 4 consumption items:

  • living
  • accessories and equipment
  • hygiene and health
  • animal feed

The pet food sector, which has the largest market share, is the subject of a specific study available under the name "The pet food market".

The French pet food market is booming, while the cat's market share dominates in terms of market share and is increasing rapidly, the dog's market share has slightly decreased but is now tending to stabilize.

Furthermore, several trends characterize the French pet market in 2020. First, the increase in the number of pets and the growing attachment of the French to their animals contribute to the positive dynamics of demand. On the supply side, there is an upmarket and premiumization of products and services, as well as an acceleration of the development of pet shops and the Internet as distribution channels in this market.

 

 

 

 

1.2 The global market

The global pet market is estimated to be worth $*** billion in **** and is expected to grow at a CAGR of *.*% between **** and ****.[***]

Specifically, within the European Union, ** million households own at least one pet, of which **% own at least one cat and **% own at least one dog. The European pet market ...

1.3 The French market is growing steadily

The pet market is experiencing growth that can be described as structural as the market has been booming since at least the beginning of the decade.

Between **** and ****, the growth of the pet market slowed (***) on a regular basis. However, since ****, market momentum has been particularly positive and sales have been ...

1.4 PESTEL

ANALYSIS OF THE DEMAND

2.1 Animal ownership on the rise

The number of pets is increasing

It is difficult to obtain the precise number of pets, but Facco data allows us to estimate the number of pets. There were an estimated **.* million pets in France in ****, up from ** million in ****, as shown in the graph below, which summarizes the increase in ...

2.2 Consumer profile

Gender, age, occupation and standard of living do not appear to play a determining role in pet ownership as the proportions of respondents in each category having a pet are relatively similar. However, it appears that the elderly, ** years and older, and the wealthy category are less likely to own a ...

2.3 Trends in demand: the growing sensitivity of the French to animal welfare

Consumer Motivations and Choice Criteria

In the living segment, the reasons for adopting and choosing animals can vary from one animal to another. The graph below shows the main reasons for adopting animals, notably the fact that some dog or cat owners grew up with animals, wish to give a second ...

MARKET STRUCTURE

3.1 Segmentation and main brands

Segmentation by pet family

The pet market is largely dominated by the dog and cat markets which share more than **% of the market share. [***]

The New Pets (***).

Market share of pet market segments France, ****, in % Source: ****

Segmentation by product The pet market is divided into * main categories: food (***). Pet market breakdown ...

3.2 Distribution: growth of pet shops and digitalization of the market

Distribution channels

The pet market is divided into * main distribution channels: pet shops, food superstores, DIY superstores, the Internet, garden centers, and agricultural services.

Breakdown of sales by distribution channel France, ****, in % Source:Promojardin - Prom'animal panel and partner data. Processing by Les Echos Etudes Furthermore, the distribution channels that are ...

3.3 Geographical distribution

Geographical distribution of pets

According to an Ifop study, pets are more likely to be found in rural areas (***). The urban lifestyle, which is often accompanied by a smaller dwelling and without a garden, explains why urban residents are more reluctant to adopt a pet.

The map below is revealing of ...

3.5 Interview with Romain Jobert, co-founder of Petch

Marine: Welcome to the Niche, the podcast that analyzes the niche market with the entrepreneurs who are moving the lines. I'm Marine and I work at Businesscoot, the startup that's dusting off market research. Before we get started, subscribe to our podcast on Spotify and Apple Podcast. And now, let's get ...

ANALYSIS OF THE OFFER

4.1 Pricing

Prices on the pet market have been increasing overall over the last few years. This upward trend can be explained in part by the increasing range of products on offer and the growing sensitivity of the French to their pets, who consequently skimp on spending.

Thus, the harmonized CPI on pet ...

4.2 Main trends: between upmarket and ethical awareness

The price increase noted in the previous section is representative of the upmarket nature of the pet market, which is itself largely the result of the growing attachment of the French to their pets, analyzed in the section on market demand.

Whereas they were once confined to their role as companions ...

REGULATION

5.1 Regulations

Definition of the status of animals

The law of February **, **** redefines the status of animals by calling them living beings endowed with sentience.

[***]

Regulation on the sale of animals

Is considered a breeder, any person selling at least one animal from a reproductive female belonging to him.

The obligations of ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Maxi Zoo (groupe Fressnapf)
  • Animalis
  • Zoo Plus
  • Bricorama
  • Truffaut
  • Jardiland
  • Carrefour

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

The market for sports nutrition supplements - France

Publicado en 16/06/2022 by Patrice BEAL - BEHOLD SAS

I gave a 4 and nota 5? I think that the study of competition is a bit light. The study analyse only 6-7 companies and I think that a mapping could have been added Moreover, for the ages of the consumers I find that the age ranges are not precise enough (<40 years old) But the rest of the study is super interesting! And I thank you for it!"

The ready meal market - France

Publicado en 09/03/2022 by Bruno Graziana

"I gave it a 2.5 rating for the cost of your file, which is accessible, but I could have given it a 2 because for me it is too general in the sense that most of the information comes from a compilation of information that I had already obtained free of charge from Credoc, France Agrimer or LSA I thought I would find more specific information, especially on market shares by region, or a much more detailed focus on the evolution of the market by the new web and delivery players... At the end of your file, there are some information sheets on the major manufacturers and distributors that are of little interest to me. Sorry"


Businesscoot Response:

Publication OK Prepare a reply before publishing

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)