1.1 Definition and scope of the study
A pet is an animal kept or intended to be kept by man for his contentment. [Code Rural]
Pets are divided into 9 families: cats, dogs, fish, farmed birds, farmyard animals, small mammals, aquatic ponds, terrarium animals. The scope of this study does not include farm animals or any animal intended for professional use.
The market is largely dominated by the dog and cat segments, which represent the vast majority of the market, but the category of "new pets" is growing. This term refers to pets other than dogs and cats and therefore includes multiple species of animals. If some are relatively widespread, such as rodents, birds or fish, other animals less common, including animals initially not domestic. [Ministry of Agriculture and Food]
The pet market is further divided into 4 consumption items:
- accessories and equipment
- hygiene and health
- animal feed
The pet food sector, which has the largest market share, is the subject of a specific study available under the name "The pet food market".
The French pet food market is booming, while the cat's market share dominates in terms of market share and is increasing rapidly, the dog's market share has slightly decreased but is now tending to stabilize.
Furthermore, several trends characterize the French pet market in 2020. First, the increase in the number of pets and the growing attachment of the French to their animals contribute to the positive dynamics of demand. On the supply side, there is an upmarket and premiumization of products and services, as well as an acceleration of the development of pet shops and the Internet as distribution channels in this market.
ANALYSIS OF THE DEMAND
ANALYSIS OF THE OFFER
POSITIONING OF THE ACTORS
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1 sector analyzed
in 40 pages
The pet market - France
Publicado en 22/09/2022 by Marc Coussediere - Impex SAS
Étude qui reflète bien le marché et très riche en infos concernant les intervenants de ce secteur.
Merci Marc pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes! :D