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MARKET OVERVIEW

1.1 Definition and scope of study

The pet market focuses on animals kept or intended to be kept by humans for their own pleasure . [Rural Code]

Pets are divided into 8 different families: cats, dogs, fish, farm birds, poultry and rabbits, aquatic ponds, small mammals and terrarium species. Farm animals and any animal intended for professional use are therefore excluded from the scope of this study. 

The market is largely dominated by the dog and cat segments, which account for more than 80% of the market. However, the category of "new pets" is also growing; this term refers to pets other than dogs and cats and therefore includes many different species of animals. While some are relatively common (rodents, birds, fish, etc.) others are less prevalent (animals that were initially non-domestic). [Ministry of Agriculture and Food]

The pet market is also divided into four consumption categories:

  • living animals;
  • accessories and equipment;
  • hygiene and health;
  • petfood.

The pet food sector, which has the largest market share, is available as an individual market study here.

In France, the pet market is booming, which is evident by 2019's growth rate of 4.3% for example. Cats are the most commonly owned pet and its' market share is growing rapidly. Moreover, the market for dogs has been declining slightly but is now stabilising. Together, these two families make up the most significant families of pets in France measured through ownership.

Several trends characterise the French pet market in 2020; first, the increase in the number of pets and the growing attachment of the French to their animals contribute to the positive dynamics of demand. Secondly, on the supply side, premiumisation of products and services is a growing trend. Finally, online distribution is also gaining traction.

 

 

 

 

1.2 The global market

The global pet care market was valued at USD *** billion in **** and is expected to grow at a CAGR of *.*% between **** and ****. [***]

More specifically, in the European Union, ** million households own at least one pet, of which **% own at least one cat and **% own at least one dog. The European pet ...

1.3 The French market in steady growth

The pet market in France has been experiencing continous growth since at least the beginning of the decade.

Between **** and ****, growth in the pet market slowed (***) on a steady basis. However, since ****, the market dynamics are particularly positive and turnover is growing at an increasingly sustained rate, as illustrated by the ...

DEMAND ANALYSIS

2.1 Animal ownership on the rise

The number of pets is increasing

It is difficult to obtain the precise number of pets in France, but data from Facco provides an overview. Indeed, there were around **.* million pets in **** in France. The number of pets has increased from ** million in ****, as illustrated in the graph below, which summarizes ...

2.2 Consumer profile

Gender, age, occupation and standard of living seemingly do not play a determining role in pet ownership, as the proportion of respondents in each category having a pet are relatively similar. However, it appears that older people (***) and the higher-income category, are less likely to own a pet. Conversely, people from ...

2.3 Trends in demand: the growing sensitivity of the French to animal well-being

Motivations and criterions affecting consumers' choice

The reasons for choosing to adopt animals naturally varies from one animal to another, and from one owner to another. The graph below gives the main reasons for adopting animals, including the fact that some dog or cat owners have grown up with animals, wish ...

MARKET STRUCTURE

3.1 Segmentation and main brands

Segmentation by animal family

The pet market is largely dominated by the dog and cat families, which share more than **% of the market, equivalent to €*.*** billion in sales.

However, new pet categories are on the rise. These can be divided into two categories: domestic animals and non-domestic animals. Domestic pets include ...

3.2 Distribution: the rise of pet shops and digitalization of the market

Distribution channels

The pet market is divided into * main distribution channels: pet shops, Large Food Stores (***).   The pet market breakdown by distribution channel France, ****, in % Les Echos Moreover, the distribution channels that are developing at the most rapid pace are the Internet and pet stores. Only in the living pet segment, ...

3.3 Geographical distribution

Geographical distribution of pets

According to an Ifop study, rural areas (***) have the highest share of pets. The urban lifestyle, which is often accompanied by a smaller home without a garden, explains why people in cities are more reluctant to adopt a pet.

The map below is indicative of the geographical ...

ANALYSIS OF THE OFFER

4.1 Prices

Prices on the pet market have been increasing overall over the last few years. This upward trend can be explained in part by the rise in the range of products and the growing sensitivity of the French to their pets so that they spend more. In other words, an increased product ...

4.2 Main trends: between the move upmarket and ethical awareness

The price increase noted in the previous section is representative of the upgrading in the pet market, which is itself largely the result of the growing attachment of the French to their pets, analysed in the section on market demand.

Whereas they were confined to their role as companion or guardian, ...

REGULATION

5.1 Regulation

Defining the status of animals

The law of ** February **** redefines the status of animals by qualifying them as living beings endowed with sensitivity.

[***]

Regulation concerning the sale of animals

A breeder is considered to be any person selling at least one animal from a breeding female owned by him.

The ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

  • Maxi Zoo (groupe Fressnapf)
  • Animalis
  • Zoo Plus
  • Bricorama
  • Truffaut
  • Jardiland
  • Carrefour

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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