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1.1 Definition and scope of study

Gardening is the practice of sowing, planting and storing plants and vegetables within a dedicated land space in a house. This practice has an aesthetic but also a food vocation and is a leisure activity practiced mainly by individuals and entities who practice it without profit-making aim. The non-professional practice of gardening is to be differentiated from market gardening, horticulture, arboriculture or floriculture, which are more professional activities. The French gardening market therefore includes several major product families: plants, outdoor furniture, traditional and mechanical tools, fertilizers, vehicles, etc.

The gardening market in France has experienced continuous growth since 2017 after having declined since 2012/2013. This growth has been driven by e-commerce and sales in DIY stores. The outlook for the gardening market in the short and medium term is rather favourable in view of several determining factors: the ageing of the population, the boom in second homes with gardens, etc.

The gardening market is still dominated by certain major players operating on a franchising basis (specialist gardening shops or DIY stores) and by players in mass retailing. The numerous takeovers, such as the merger between Nalods and Gamm Vert in 2014, are symptomatic of a gardening sector in full concentration.






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The gardening market - France

Publicado en 19/11/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Not found much information on the category fertilizers and growing media for example (fertilizers and potting soil) and protection products (Phyto pharmaceutical and phytobiocontrol and market evolution).

Businesscoot Response:

Hello, Thank you for your feedback on our study. It is unfortunately difficult for us to go into this level of detail for our study, but we hope that it will have been useful to you. :)