Content of the study:
The gardening market - France

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MARKET OVERVIEW

1.1 Definition and scope of study

Gardening is the practice of sowing, planting and storing plants and vegetables within a dedicated land space in a house. This practice has an aesthetic but also a food vocation and is a leisure activity practiced mainly by individuals and entities who practice it without profit-making aim. The non-professional practice of gardening is to be differentiated from market gardening, horticulture, arboriculture or floriculture, which are more professional activities. The French gardening market therefore includes several major product families: plants, outdoor furniture, traditional and mechanical tools, fertilizers, vehicles, etc.

The gardening market in France has experienced continuous growth since 2017 after having declined since 2012/2013. This growth has been driven by e-commerce and sales in DIY stores. The outlook for the gardening market in the short and medium term is rather favourable in view of several determining factors: the ageing of the population, the boom in second homes with gardens, etc.

The gardening market is still dominated by certain major players operating on a franchising basis (specialist gardening shops or DIY stores) and by players in mass retailing. The numerous takeovers, such as the merger between Nalods and Gamm Vert in 2014, are symptomatic of a gardening sector in full concentration.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


Businesscoot Response:

Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


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Hello, Thank you for your feedback. We are glad that the study was up to your expectations.

The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


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Merci pour votre retour et la confiance accordée :)