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MARKET OVERVIEW

1.1 Definition and scope of study

Gardening is the practice of sowing, planting and storing plants and vegetables within a dedicated land space in a house. This practice has an aesthetic but also a food vocation and is a leisure activity practiced mainly by individuals and entities who practice it without profit-making aim. The non-professional practice of gardening is to be differentiated from market gardening, horticulture, arboriculture or floriculture, which are more professional activities. The French gardening market therefore includes several major product families: plants, outdoor furniture, traditional and mechanical tools, fertilizers, vehicles, etc.

The gardening market in France has experienced continuous growth since 2017 after having declined since 2012/2013. This growth has been driven by e-commerce and sales in DIY stores. The outlook for the gardening market in the short and medium term is rather favourable in view of several determining factors: the ageing of the population, the boom in second homes with gardens, etc.

The gardening market is still dominated by certain major players operating on a franchising basis (specialist gardening shops or DIY stores) and by players in mass retailing. The numerous takeovers, such as the merger between Nalods and Gamm Vert in 2014, are symptomatic of a gardening sector in full concentration.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.