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the gardening market
France

Update 15/11/2019

1.1 INTRODUCTION

The gardening is the practice of sowing, planting and preserving plants and vegetables within a dedicated terrestrial space in a house. This practice has an aesthetic but also a food vocation and is a leisure activity practiced mainly by individuals and entities who exercise it on a non-profit basis. The non-professional practice gardening is to be distinguished from market gardening, horticulture, arboriculture or floriculture, which are more professional activities. The French gardening market therefore includes several major product families plants, outdoor furniture, traditional and mechanical tools, fertilizers, vehicles, etc.

The gardening market in France has experienced a growth has continued since 2017 after having declined since 2012/2013. This growth was driven by the online business and sales in dIY stores . The prospects are more like favourable for the gardening market in the short and medium term in view of several determining factors: the ageing of the population, the growth of second homes with gardens, etc.

The gardening market remains dominated by some major players operating on the basis of the deductible ( specialty stores in gardening or dIY stores ) and by the players in the retail sector . The numerous takeovers, such as the merger between Nalods and Gamm Vert in 2014, are symptomatic of a gardening sector in full swing concentration .

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