The gardening market in France

French market for barbecues and planchas estimated at 200 million euros in 2022 The global market for barbecues is valued at $6 billion. The market is expected to grow at an average annual rate of 5% until 2027, driven by the electric segment. In France, gas barbecues capture a large share of the market's value, despite lower sales volumes. The average price of a gas barbecue is significantly higher than that of charcoal and electric models. Charcoal barbecues account for 46% of sales. The penchant for barbecues is not evenly distributed demographically, with marked preferences among men and young people aged 25 to 34. The French population barbecues around 17 times a year. Demand is seasonal, with a peak from March to September. Consumers are increasingly looking for versatile, high-end barbecues equipped with accessories. Production is largely concentrated in China and Italy. The purchase of a barbecue is most often an impulse purchase, with no prior comparison of prices or products.

The Christmas tree market in France is characterized by a strong preference for natural trees, especially the popular Nordmann fir which dominates over 50% of the market by volume. Annually, nearly 5 million households, along with various local authorities and businesses, contribute to the purchasing pool. Despite this preference, the market still includes less than 20% of sales in artificial trees. Sales of Christmas trees are highly seasonal and concentrated in a limited timeframe each year. Distribution is largely facilitated by supermarkets and specialized garden centers, which collectively account for over a third of natural fir sales and a significant portion of artificial tree sales. The majority of tree producers are based in regions like Burgundy and Morvan, treating tree production as a secondary activity due to the market's cyclical nature and fragility. Despite local production, France faces a trade deficit in this sector and imports the majority of its Christmas trees, pri

Limited to DIY superstores of at least 300 m² and their in-store and own-website sales, the market covered by this study includes tools, building materials, paint, kitchens, bathrooms and garden products. It totalled 21,823 billion euros including all taxes in France in 2025, down 1,4 % year on year, following a decline of 4,3 % in 2024. The study examines differences between departments and store formats, the still-limited but growing role of e-commerce, and customer behaviour: DIY frequency, barriers related to a lack of skills, choice criteria, and the complementary roles of online research and in-store advice. It also analyses the sector’s concentration around Adeo and Kingfisher, the contrasting trajectories of Leroy Merlin, Weldom, Castorama, Brico Dépôt, Bricomarché and Mr.Bricolage, and strategies to serve local customers and win over tradespeople. The organisation of purchasing, private-label brands, inventory and logistics sheds light on retailers’ economic drivers, particula