The garden furniture market - France

The garden furniture market covers all outdoor furnishings, from garden chairs and sheds to lamps, tables and garden furniture. The market can be segmented according to furniture type, material or quality. The global market is booming, and is expected to grow at a CAGR of 5.45% between 2024 and 2032. Demand is driven by strong urbanization and rising global living standards. In France, the garden furniture market is also booming. Although it represents only 4.5% of the furniture market, it is a very dynamic sector in which many different players are positioning themselves: specialist furniture stores, garden center stores, mid-range/high-end furniture stores, supermarket chains... France is also increasingly dependent on imports, with a coverage rate of only 30.5% by 2023. French demand is strong, boosted by the confinement of 2020, which made all garden owners realize the importance of this"5ᵉ piece". Demand is also highly seasonal, concentrated between March and June, forcing distribution outlets to empty their stocks at the end of this period, or else to stock their products for an entire year until the following season. Trends evolve rapidly in this segment, changing with each season, so players need to adapt quickly to these changes and offer a variety of products. New consumer habits are emerging: Do it Yourself (DIY) and second-hand, once again forcing players in the segment to adapt their offer to take advantage of this new demand.