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Summary of our market study
The French garden furniture market is estimated at € 680 million in 2022.
The global market for garden furniture, estimated at $48.40 billion in 2022, is set to grow at a sustained rate of 5.30% to 2030, driven by rapid urbanization and rising living standards, particularly in developing countries.
Consumer preferences are shifting towards durable, lightweight and easily transportable furniture.
In France, the garden furniture market showed remarkable dynamism in 2022, with sales growth of 5.5% p and higher growth than the overall furniture market (2%).
The French market has seen an increase in demand, partly due to the confinement of 2020, which has led consumers to place greater value on their gardens
France's balance of trade in garden furniture is heavily in deficit.
Demand for garden furniture is highly seasonal, centered between March and June.
Market players range from garden center chains to DIY stores and superstores, all competing in a sector where the "Do It Yourself" (DIY) movement is gaining ground due to its profitability and consumers' growing ecological awareness.
Trends in the French garden furniture market
Demand for garden furniture in France, encompassing a wide range of products from chairs to shelters and lamps, has seen a remarkable boom during the confinement period.
A majority of French homeowners take pleasure in maintaining their garden, with around 70% of them owning one.
The French appreciate not only the aesthetics of their green spaces, but also the opportunities they offer for relaxation.
The French garden furniture market grew by 25.9% between 2019 and 2022.
The share of garden furniture in the overall furniture market is around 4.6%.
The preferences of the French public are also eclectic. Grey is the leading color choice for garden furniture, ahead of beige, which has long been favored. Teak has established itself as the most sought-after material.
Domestic production is significant, with renowned manufacturers such as Fermob and Lafuma Mobilier, but only covers 25% of the market.
Garden furniture market players
- IKEA
- Century Furniture
- Agio International Company Limited Specializing in outdoor furniture
- Brown Jordan International, leading lifestyle brand
- Barbeques Galore also supplies a range of garden furniture
- Fermob: the French company brings a touch of color to gardens around the world with its metal outdoor furniture.
- Grosfillex: has carved out a place for itself on the market with its resin-based products
- Lafuma Mobilier: camping furniture
- Kettal, Spanish luxury brand
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The garden furniture market covers all outdoor furnishings, from garden chairs and sheds to lamps, tables and garden furniture. The market can be segmented according to furniture type, material or quality.
The global market, estimated at $48.40 billion in 2022, is growing rapidly, with a CAGR of 5.30% to 2030. Demand is driven by strong urbanization and rising global living standards. In France, the garden furniture market is also booming. Although it only accounts for 4.6% of the furniture market, it is a very dynamic sector in which many different players are positioned: specialist furniture stores, garden center stores, mid/high-end furniture stores, supermarket chains... France is also increasingly dependent on imports, with a coverage rate of only 75.5% by 2022.
French demand is strong, boosted by the confinement of 2020, which has made all garden owners realize the importance of this"5ᵉ piece". Demand is also highly seasonal, concentrated between March and June, forcing distribution outlets to empty their stocks at the end of this period, or else to stock their products for an entire year until the following season. Trends evolve rapidly in this segment, changing with each season, so players need to adapt quickly to these changes and offer a variety of products.
New consumer habits are emerging: Do it Yourself (DIY) and second-hand, once again forcing players in the segment to adapt their offer to take advantage of this new demand.
1.2 Steady growth for the global outdoor furniture market
The outdoor furniture market was estimated at $**.** billion in **** and is expected to grow at a CAGR of *.**% to ****.
Estimated sales growth for the global outdoor furniture market World, **** - ****, in $ billions Source: ****
Rapid urbanization and rising living standards, particularly in developing countries, are driving this market. Industry players are keeping ...
1.3 The French market
In ****, sales of garden furniture in France reached *** million euros, an increase of *.*% on the previous year, outstripping overall furniture market growth of *%. From **** to ****, garden furniture sales growth was **.*%.
Size of the French garden furniture market France, **** - ****, in millions of euros Source: ****
According to IPEA (***), this growth is due ...
1.4 Foreign trade in furniture
This section covers French furniture imports and exports in general. In fact, no data are available for outdoor furniture alone. Although the figures in this section cover a broader scope than that of this study, they still provide a better understanding of foreign trade in garden furniture.
Exports:
French furniture exports ...
2 Demand analysis
2.1 The French and their gardens
In the wake of confinement, the French are increasingly keen to have and maintain their own gardens. Indeed, by ****, **% of people in France will own their own garden, with an average surface area of *** m², a larger size than gardens in Germany or the Netherlands. The growing popularity of gardening activities ...
2.2 Highly seasonal demand
The garden furniture market is characterized by strong seasonality, with the bulk of purchases concentrated between March and June, a period during which consumers are often influenced by good weather.
trends in interest in the term "garden furniture France, Sept ****-Sept ****, Google Trend index Source: ****
A value of *** represents the moment ...
2.3 The most popular items
In March ****, price comparison provider Idéalo published an article on its website entitled: Garden furniture: **** trends. This article reports the results of a study based on traffic on its platform in ****, **** and ****.
Please bear in mind that these data relate to the Idealo platform, and are therefore not necessarily representative ...
2.4 The Do It Yourself craze
The "homemade" or Do it Yourself (***) phenomenon, which grew in popularity during the first confinement in ****, continues to attract the attention of the French in ****. This trend, reinforced by inflation, is appreciated for its practical, economical and fun aspects. The DIY market in France is now worth *.*** billion euros, testifying to ...
2.5 The second-hand furniture market
According to statistics, **% of French people said they had bought a piece of second-hand furniture in their lifetime, while **% said they had sold one. Over the last two years, *.* million households were recorded as buying second-hand furniture, representing **.*% of the ** million households in France.
The average annual budget devoted to the ...
3 Market structure
3.1 Sector value chain
Below is a simplified value chain for the garden furniture market, the various stages of which are detailed in sections *.*, *.* and *.*.
Source: ****
3.2 Garden furniture production: French manufacturers face off against foreign manufacturers
France is home to a number of outdoor furniture manufacturers, including Fermob and Grosfillex.For Fermob, production is concentrated at the Thoissey plant in the Ain region. Similarly, Grosfillex has two production sites, one at La Plaine Oyonnax, and the second at Montréal la Cluse, both in the Ain.
A ...
3.3 Intense competition in distribution
As the garden furniture market is included in the furniture market, we're going to look at the distribution channels for this market.
Distribution channels in the furniture market:
The share of the various distribution channels in the furniture market is detailed in the graph below. Although it concerns a broader market ...
3.4 Garden furniture and e-commerce
The IPEA also notes that e-commerce is growing steadily, even as certain furniture brands are gradually withdrawing from the market. And sites such as Cdiscount, La Redoute and Vente-Privée are increasingly diversifying their field of action.
We've identified around a hundred sites that now offer a very diverse range of ...
4 Offer analysis
4.1 Types of garden furniture products
Garden furniture products are first and foremost designed to create moments of relaxation and conviviality between friends and family. The product range has developed over time, and today includes a wide variety of products, which can be divided into four main categories.
Garden furniture
This category includes "typical" outdoor furniture, as ...
4.2 A slight increase in prices
The consumer price index for garden furniture, which estimates the average annual change in prices for these products, has been rising steadily since ****. In fact, between **** and ****, prices have risen by almost ** index points.
Consumer price index for garden furniture France, **** - ****, base *** = **** Source: ****
However, between **** and ****, there will be a ...
4.3 Supply trends
Garden furniture is a set of outdoor furniture that usually includes a sofa, armchairs and a coffee table. It can also include additional, less traditional elements such as a small swing, footstools, a sun lounger or a bench. This furniture ensemble has become a must-have for designing and enjoying your outdoor ...
5 Regulations
5.1 Standards for garden furniture
When selling new furniture, it is compulsory to label a certain number of characteristics:
price and list of items offered for this price, such as whether or not delivery is included, main materials, manufacturing process, finish, etc. ; overall dimensions; environmental eco-contribution; biocidal properties; if the furniture is made of leather, additional ...
5.2 Regulatory testing
Numerous mechanical, material and safety tests are required on garden furniture products before they can be marketed:
Tests on furniture materials Regulatory tests PCP / Pentachlorophenol content in wood and textile products Cadmium / Cadmium content without materials DMFu / Dimethylfumarate content EN *****-* / Glass fragmentation test **-* / Migration of certain components (***) Performance tests Hardness ...
6 Positioning the players
6. Segmentation
- Ikea Group
- Conforama France
- Adeo Groupe
- La Redoute AMPM
- InVivo
- Kingfisher (Castorama, Bricodépot, KingFisher , Screwfix)
- Jardiland (Groupe Teract)
- Truffaut
- Hespéride (Meubles De Jardin Design)
- Pro Loisirs
- Fermob
- Silvadec
- Au Jardin de Chloé
- Ozalide
- Sklum
- Lafuma Mobilier
- Grosfillex
- Unopiu
- JJA Groupe
- Burger Groupe - Jardipolys
- Gamm Vert (Teract Groupe)
- Botanic
- BUT International
- Maisons du Monde
- Mr. Bricolage
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Forest Style
List of charts presented in this market study
- Estimated sales growth in the global outdoor furniture market
- France's favorite shared garden activities
- Personally, do you currently use your garden for the following activities?
- Profile of the French garden owner
- Evolution of interest in the term "garden furniture"
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Latest news
Why Bricomarché, Bricorama and Bricocash are opening up to franchising - 21/05/2024
- - The number of existing Bricorama franchises: 34
- - The year the Bricorama network was acquired: 2017
- - Sales growth since 2018: 60%
- - Market share in 2018: around 10%
- - Current market share: around 15%
- - Sales in 2023 for ITM Equipement de la maison: 3.4 billion euros
Mr.Bricolage expected to decline in 2023 - 14/03/2024
- Mr.Bricolage group sales in 2023: 2.31 billion euros
- In France, 902 stores generated sales of 1.96 billion euros in 2023
- Number of stores by brand in 2023:
- - Mr.Bricolage: 331 stores
- - Les Briconautes: 101 stores
- - Independent chains: 470 stores
- Total number of stores at January 1, 2024: 1088 stores
Leroy Merlin and Saint-Maclou: general manager hands over the reins - 30/11/2023
- Leroy Merlin is part of the Adeo Group, which is present in 23 countries.
- The Adeo Group employs 150,000 people.
- The group generated sales of almost 38 billion euros last year.
- Philippe Zimmerman's successor is Thomas Bouret, who also served as Managing Director of Leroy Merlin France from 2014
- Adeo is considered the European leader and the world's third-largest player in the DIY market.
La Redoute makes home and decoration its center of gravity - 24/11/2023
- Ready-to-wear sales in France have been declining for almost 15 years.
- The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
- Vinted is the second most visited e-commerce site in France.
- During the Covid pandemic, consumers renewed their interest in home decoration.
- La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
- La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
- Six new points of sale will be added to the 60 existing in Switzerland and Italy
- 35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
- La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
- La Redoute accounts for around a quarter of home linen sales in France.
- La Redoute develops its marketplace
Closure of five Bricorama stores - 14/11/2023
- Takeover of Bricorama by ITM Equipement de la maison (Mousquetaires group) almost six years ago.
- The targeted stores are located in Meaux (77), Colombes (92), Saint Germain-lès-Arpajon (91), Belfort (90) and Guilherand-Granges (07).
- In 2018, when Bricorama was taken over, 170 stores were part of the transaction.
- Six years later, only 106 Bricorama outlets remain.
- In 2020, there were 131 Bricorama stores.
Ikea lowers its prices, Maisons du monde struggles - 27/10/2023
- Ikea competitor Maisons du Monde saw its sales fall by 9.4% to 252.3 million euros in the third quarter of its 2023 financial year.
- Maisons du Monde sales fell by 13.6% internationally, while in France they were down by only 5.6%.
- Maisons du Monde's sales for the first 9 months of 2023 were 795.7 million euros, a decline of almost 10%. Maisons du Monde forecasts a 10% drop in sales for 2023
- Ikea, the French furniture market leader, has posted record sales of 3.8 billion euros for its 2022-2023 financial year, an increase of 16% on the previous year.
- In 2021, Ikea has raised its prices by an average of 9% worldwide.
- In France, Ikea opened its 34th major store in Nice.
- In 2021-2022, Ikea achieved sales growth of 13.4% in France
- Growth was driven by bedroom (+34%) and kitchen (+14%) sales.
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the garden furniture market | France
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