the garden furniture market | France

1.1 Market Definition

The garden furniture market covers a whole range of outdoor furnishings: garden chairs, garden sheds, but also lamps, tables and outdoor furniture.

The market, which has been stagnant for the last 5 years, is above all a renewal market, with replacement purchases being more important than first time ones. Because of the long lifespan of furniture, the brands rely on three factors to increase their sales : current trends, new housing construction and population mobility.

Customers attach great importance to design, but also to the materials used (wood, resin, plastic, metal...) and the time that needs to be spent on maintenance. Placed outdoor, these products are particularly vulnerable to the weather and need to be resilient. In a particularly seasonal market where most sales are made in spring and summer, the weather has a strong impact on the health of the market. Nevertheless, certain products such as garden lamps have continued to show high growth rates for several years.

Finally, the market is characterised by strong competition between the various distribution channels, since large food supermarkets, DIY stores, garden centres and traditional furniture stores now have to cope with the significant growth of e-commerce .