The barbecue and plancha market - France

INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 13/07/2020
Language: EN
Category: Home goods
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MARKET OVERVIEW

1.1 Definition and presentation

France has around 11 million barbecues and planchas [Undertake] that are used to grill, roast or smoke food.

Since 2004, the industry's turnover has almost quadrupled [LSA consumption] thanks to an increase in volumes sold, but above all thanks to the increase in the average price of a barbecue. This occurs as the industry is witnessing premiumization.

The offer is divided between charcoal, gas and electric barbecues. The planchas can be both gas or electric. While gas accounts for less than 20% of sales, it is responsible for more than 50% of the sector's turnover, thanks to an average price more than three times higher than coal and gas. [World of delicatessen] Manufacturers also sell barbecues for professional or semi-professional use, where the price can amount to several thousand euro.

The rise and success of the gas grill reflects the desire of customers to vary their use of the barbecue, in terms of food (less meat, more vegetables) and recipes (use of the lid, rotisserie, or pizza stone). [ BVA-Weber ] Manufacturers are taking advantage of this trend to market complementary accessories that also allow them to de-seasonalise the business.

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