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MARKET OVERVIEW

1.1 Definition and presentation

France has around 11 million barbecues and planchas [Undertake] that are used to grill, roast or smoke food.

Since 2004, the industry's turnover has almost quadrupled [LSA consumption] thanks to an increase in volumes sold, but above all thanks to the increase in the average price of a barbecue. This occurs as the industry is witnessing premiumization.

The offer is divided between charcoal, gas and electric barbecues. The planchas can be both gas or electric. While gas accounts for less than 20% of sales, it is responsible for more than 50% of the sector's turnover, thanks to an average price more than three times higher than coal and gas. [World of delicatessen] Manufacturers also sell barbecues for professional or semi-professional use, where the price can amount to several thousand euro.

The rise and success of the gas grill reflects the desire of customers to vary their use of the barbecue, in terms of food (less meat, more vegetables) and recipes (use of the lid, rotisserie, or pizza stone). [ BVA-Weber ] Manufacturers are taking advantage of this trend to market complementary accessories that also allow them to de-seasonalise the business.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.