the meat market


1.1 Introduction

The meat market refers to markets:

  • of the red meat (which includes meat of adult cattle, calves and sheep),
  • of the white meat (which includes pork and poultry meat)

The French are major consumers of meat. Indeed, nearly 6 million tonnes of meat are consumed each year, this market weighs more than 33 billion euros and it represents the a quarter of the French food industry . Meat plays an important role in the eating habits of the French and is even described as a "culturally important marker of French food" [LesEchos ]

However, for more than thirty years, it has been observed that meat consumption in France is tending to decline . French meat consumption has fallen by 12% over the last ten years. [ Research centre for the study and observation of living conditions ] We observe a changes in consumption patterns and in the type of meat consumed, due in particular to health scandals (mad cow disease, avian flu, meat from a hidden source and nature), to the awareness of the French people of the impact on health of excessive consumption of meat (especially red meat), to the rise of movements advocating the non-use of meat...

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Directeur pôle analystes

Guillaume Obert

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