Content of the study:MARKET SUMMARY
1.1 Presentation and market definition
Cooking classes are offered by proffessionals to a client base with the aim to teach culinary skills. In particular, cooking classes often revolve around a certain theme, such as Itailan or French cuisine, or desserts. These classes take place in a kitchen owned by the supplier, and often involves a larger group of people which cook together.
According to a study in 2017 conducted by BVA, close to 30% of French respondents said they had fun while cooking. 70% of them replied that they like or love cooking. Due to the strong cultural ties France has to cooking, players have leveraged this and started offering cooking classes. In general, these are targeted at two groups: first, the local population who are interested in improving their culinary skills, and secondly tourists who are interested in taking part of the French cuisine. In light of this, the number of cooking classes which are offered have increased dramatically over the last 20 years. The rise of cooking classes is also the result of the enthusiasm of television broadcastings with programs such as Masterchef or Topchef.
The cooking class market in France is impacted by the rise of digitalization; indeed, a new group of players have emerged which offer online cooking on for example YouTube.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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Reviews (5)
The market for the organisation of sporting events - France
Publicado en 22/09/2022 by Laure Lehaut - Le Haut Potentiel
Très clair et didactique. Bien documenté tout en restant synthétique. Beau travail!
Businesscoot Response:
Merci beaucoup Laure pour votre avis qui nous est précieux. Nous sommes ravis d'avoir été à la hauteur de vos attentes!
The e-learning and MOOCs market - France
Publicado en 18/08/2022 by VT KTEK
A very complete study where all sources are cited
The driving school market - France
Publicado en 17/08/2022 by Marie-Anne BOURDIAUX - ECOLE DE CONDUITE ACCELEREE
Study carried out by professionals which allowed me to deepen my knowledge of the market. Too bad that it was already 2 years old, the market being in constant evolution, I would have liked updated figures
The dance school market - France
Publicado en 06/01/2022 by Malcolm Vincent
Many interesting figures on this little studied, poorly known and rapidly developing activity
Businesscoot Response:
Hello Malcolm, Thank you for your feedback. We are very happy to see that you liked our service. :)
The driving school market - France
Publicado en 12/01/2022 by Simon Toffaletti
Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.
Businesscoot Response:
Hello Simon, Thank you for your feedback on our study, we are very happy to contribute to the success of your project. We are also very pleased to see that you liked our service and our pricing. :)
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