Content of the study:
The e-learning and MOOCs market - France

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MARKET OVERVIEW

1.1 Definition and scope of study

E-learning, or digital learning, is a learning method based on online educational resources and content . E-learning is used in personal and professional training contexts. There are three main categories of e-learning :

  • The MOOC (Massive Online Open Courses) are open access courses, usually free of charge, at the end of which the public can obtain certification
  • The SPOC (Small Private Online Courses) are fee-based MOOCs, with access restricted to specific users, such as university students. They can also be used to obtain certification
  • The COOC (Corporate Open Online Courses) are used by companies for the training of employees and collaborators.

E-learning is related to the fields of vocational training and education. It democratizes access to training It allows for teaching flexibility and access to all users with an Internet connection, regardless of their location. E-learning can be combined with courses in face-to-face which constitute so-called "training courses" hybrids  "or" blended-learning  » [ Eduscol ]

On a global scale, e-learning is on the rise with an expected growth of 10.3% per year until 2027 . If north America remains the most advanced region in this area growth is expected to be very rapid in Africa, Asia and South America. In particular, India is the world's second largest e-learning market, behind the United States France is not to be outdone with an annual growth rate of 15% and a gradual catching up with Germany, Europe's most advanced country.

The e-learning market thrives with the development of teleworking . However, the 100% online is not yet in place since these are hybrid formations, mixing face-to-face and distance, which are the most popular with consumers . New innovations should appear on the market in the coming years, given the high level of investment in this area.

The main players in e-learning are Coursera, GIP FUN MOOC, ByJu's, OpenClassrooms, Coorpacademy or Digischool .

1.2 Sustained global market growth

According to Globenewswire, the global e-learning market will be $*** billion in **** and is expected to reach $*** billion by ****, with a compound annual growth rate (***) of **.*% over the forecast period.

Turnover from e-learning World, *****-*****, in billions of USD Source: ****

United States

The United States is the world leader in terms of ...

1.3 A French market lagging behind despite good prospects

In France, the e-learning market represented *** million euros in ****, or *% of the world market. [***] Yet only **% of companies were training their employees through e-learning

By way of comparison, the French market lags behind Germany. According to Christian Martin, co-founder of the consulting firm Eumathos, the German e-learning market grew by **% between ...

1.4 The Covid-19 pandemic: accelerating the spread of e-learning

Generalization of e-learning

With millions of students around the world unable to attend classes, e-learning has emerged as a necessary tool for education. Many schools and universities migrated to digital education overnight, generating a strong demand for this service.

The assets that have made e-learning a pillar of education during the ...

DEMAND ANALYSIS

2.1 Determinants of demand

Benefits for students/employees/executives

The advantage of these new learning methods is that it is possible to follow a university or professional training course in parallel with another professional or study activity. Blended or fully online learning allows the learner flexibility and adapts to his needs without the need to ...

2.2 The success factors of e-learning

The format

The best way to ensure the long-term sustainability of the market is to ensure that consumers are satisfied with the service so that they will recommend or use it again. E-learning companies should therefore seek to ensure the most effective delivery of education.

According to a study conducted among ...

2.3 Different maturity levels in the main customer segments

E-learning is on the rise in France. At present, according to estimates, only **% of company training courses are exclusively face-to-face.

However, the penetration of online education and training is not uniform. Educational institutions and large companies have a clear lead over the public sector.

The graph below shows that while large ...

2.4 Rising training expenditure and the explosion of teleworking as drivers of e-learning growth

A gradual increase in business training expenditure

Although it fluctuates from year to year, business training expenditure tends to increase, as it grew by *% between **** and ****. This increase is due in part to the Personal Training Account, which came into force on January *, ****, creating a mechanism for financing continuing training in ...

2.5 Analyse de l'audience

Décomposition de l'audience par âge France, ****, % Source: ****

    L'analyse des données montre que l'audience du marché étudié est principalement constituée de personnes âgées de ** à ** ans (***). Ces groupes d'âge sont sur-représentés par rapport à leurs proportions dans la population française. En revanche, les tranches d'âge ...

MARKET STRUCTURE

3.1 The different market players

Schools/universities

The first institutions to offer fully online training are American universities, notably via MOOCs, for Massive Open Online Course. These courses are accessible directly on the websites of the schools/universities, or directly in private access to their students when it comes to personalized content

In France, HEC, ESSEC ...

3.2 Content production

A major trend in the e-learning market is the internalisation of content production, which has gradually become a reality for training organisations

External production training organizations (***) create courses that they sell to companies, universities or individual users. Internal production : companies or universities buy or develop software that allows the creation of ...

3.3 Distribution of online training and materials used

B*C Distribution  e-Learning: companies that provide e-learning training to their customers give them access to dedicated platforms, applications or interfaces, usually by means of customised identifiers and passwords.

Business-to-business trade: companies specialising in e-learning training give their client companies access to their e-learning platforms, in the form of a fixed-term ...

3.4 The attractiveness of e-learning to investors

As the e-learning and MOOC market is booming, it represents a fertile breeding ground for many startups. Indeed, global investors are increasingly interested in this sector and are devoting large sums of money to its development.

Venture Capital invested in EdTech companies France, ****-****, in millions of US dollars Source: ****

The ...

ANALYSIS OF THE OFFER

4.1 Training courses offered

According to Will run The most popular online courses worldwide in **** are :

Machine Learning (***) Learning how to learn: Powerful mental tools to help you master difficult topics (***) The Science of Well-Being (***) Bitcoin and Cryptocurrency Technologies (***) Algorithms, Part I (***) English for Career Development (***) Financial Markets (***) Introduction to Psychology (***) Cómo hacer una ...

4.2 Price Ranges for Online Training

The price of e-learning courses can vary enormously, from a free video to a tailor-made course ordered by a large company.

In the educational environment, when schools, colleges and high schools integrate e-learning activities into their curricula, this does not generate additional costs for parents.

Academic environment

Concerning e-learning offered by ...

4.3 The heyday of blended learning

Blended learning consists of a hybrid program between face-to-face and distance learning. This programme is particularly appreciated by companies and educational institutions because it combines the pedagogical advantages of face-to-face teaching with the flexibility of distance learning.

In ****, **% of companies setting up training courses will use "blended learning". This figure is ...

4.4 New trends in e-learning

In ****, e-learning organizations will have new technologies at their disposal that will enhance the attractiveness of their pedagogical offer. Several tools are available to future trainees to make learning easy and enjoyable.

Gamification

Long known in the video game industry, the principle of gamification is the set of point systems, objectives, ...

REGULATION

5.1 Regulatory change and market influence

The law of March ****

Distance vocational training, and therefore e-learning, has been included in the Labour Code since March *, **** (***).

A certificate must be issued by the training organisation at the end of the programme. Most online training courses lead to certification, others lead to a diploma.

E-learning is subject to the ...

POSITIONING OF THE PLAYERS

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Reviews (1)

Reviews (1)

The e-learning and MOOCs market - France

Publicado en 18/08/2022 by VT KTEK

A very complete study where all sources are cited

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