Name: the tutoring market
Brand: Businesscoot
Price: 89 EUR
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INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 15/10/2021
Language: English
Category: Consumer services
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MARKET OVERVIEW

1.1 Presentation and definition of the tutoring market

The tutoring market, also sometimes referred to as "shadow education", covers all types of activities for students (primary and secondary education) to improve their academic level Private or group lessons in specific subjects, homework help for primary school pupils, holiday courses, correction of papers.

It is at the high school level that students most often request tutoring and studies show that it is the parents who, in the majority of cases, are the originators of the initiative. A distinction is made between the client (the final recipient of the service: the student) and the applicant (the parents).

In 2008, the sector experienced a major crisis due to scandals related to dubious hiring methods and incompetent teachers that negatively impacted the image of operators.

Faced with this credibility crisis, a number of operators, including Anacours and Cours Legendre, have begun qualicert certification procedures to regain a positive and qualitative image.

The the tutoring market is currently growing in France and the tutoring segment provided by companies like Acadomia is worth several hundred million euros in 2020. The positive momentum of the tutoring market has also prompted new companies to enter the market, such as o2, a subsidiary of the Oui Care group, which had a turnover of more than 230 million euros in 2019

It is also worth noting the popularity of home tutoring activities, which would concern about one million students in France in 2020.

The reform of the Baccalaureate in 2021 could be detrimental to companies that provide tutoring services, because as the director of Acadomia, Philippe Coleon, points out, the Baccalaureate exams are less important than in previous years, whereas it is for this exam that tutoring is the most popular among parents. In fact, he believes that Acadomia will experience a 25% drop in turnover in 2021 However, the tutoring market still has a long way to go, since there are still many students with academic deficiencies, and with the various technological advances, the possibility of online home schooling is growing rapidly

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