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MARKET SUMMARY

1.1 Definition and Introduction

The tutoring market covers different types of activities for students (primary and secondary education) to improve their academic level, including tuition in specific subjects, homework help for primary school students, holiday internships, grad school prep etc. This mostly occurs privately, but can also be done in group. 

Tutoring services' vast majority of clients are young students, ranging from lower school up until graduate school. However, most commonly it is parents who initiate the ambition to use supplmentary educational services, often to improve the child's grades or prepare them in the best way possible for future education.

In 2008, the tutoring sector in France experienced a major crisis due to scandals related to questionable hiring methods and incompetent teachers that negatively impacted the image of operators. Faced with this crisis, many operators, including Anacours and Cours Legendre, started issuing qualicert certification procedures to rebuild their image.

The the tutoring market is currently growing in France and is expected to continue doing so going forward. The market is highly concentrated.

Finally, the industry, like many others, is disrupted by digitalization, and the introduction of new players who offer services online or through third-party platforms.

1.2 Global market

Source: ****
In ****, the world market size for private tutoring was estimated at a value of $*** billion. Moreover, the market is expected to demonstrate strong growth at a CAGR of *.*% per year to reach $***.* billion in ****. This growth is driven mainly by Asia, where higher disposable incomes leads to higher demand on ...

1.3 Domestic market

Source: ****
School support companies in France experienced a major crisis from **** to ****. It then experienced stable growth in ****. In ****, the French tutoring market was valued at approximately €* billion. With an average annual growth rate of *% since ****, France has established itself as the leading market for tutoring in Europe.
Nevertheless, this figure ...

DEMAND ANALYSIS

2.1 Profile Analysis: The French Consumer

Overview
In France in ****, it is estimated that one out of three high school students, and one out of five middle school students take tutoring courses. Moreover, on a given year, the average number of tutoring hours amount to ** per child, which implies that between one to one and a half ...

2.2 Demand Trends

Education expenditure is increasing

Source: ****
The graph above depicts the aggregate expenditure from the government between **** and ****. In ****, the French government spent close to €*** billion on education, an increase by a CAGR of *.**% per year. Although this figure is not directly correlated to the performance of the tutoring industry, it does ...

MARKET STRUCTURE

3.1 Market overview

Extreme concentration

Source: ****
The French market for tutoring services is highly concentrated; in ****, Acadomia accounted for **% of the market in France, and is the clear market leader. Each year, Acadomia's **,*** teachers host nearly ***,*** students. [***] 
Nevertheless, two factors have prevailed and come to threathen the industry leader's positions: 
On the one hand, ...

3.2 Distribution

Overview
Distribution occurs either physically or digitally, where the former prevails today, but nonetheless the digital forms of education are gaining in prominence. Most commonly, teachers go to their student's place of location to teach. In some cases, group sessions are ogranised in a public space.
The franchising model
A significant ...

3.3 The informal market

In tutoring, the informal market is an extreme problem for incumbents, and any player trying to tackle the tutoring market. Indeed, Acadomia's CEO claims this is their worst competitor. [***] The informal sector, although impossible to quantify with certainty, represents around **-**% of revenue according to bfmtv. La Tribune puts this value ...

ANALYSIS OF THE OFFER

4.1 Service Overview

Tutoring services are fairly harmonized; typically, lessons last around one hour, take place on a weekly basis, and in the student's home. Support lasts up to several months, with a higher concentration in the period before exams.
 The different options that are available on the tutoring market follow below:
Private/one-to-one ...

4.2 Price Analysis

In France, teachers usually make between €** and €** per hour. In contrast, private lessons given by students are priced around €** on average, but have a large range, which makes it difficult to estimate a benchmark price. For instance, Acadomia charges around €** per hour. [***]
On the cost side, Acadomia's CEO Philippe Coléon ...

4.3 Supply Trends

Strategies to combat negative perceptions In France, parents and students have the impression that French education is incomplete and non-competitive: First, the education system is perceived as unequal, which produces difficulties for the student; "We are, among the developed countries, the one whose school elite is proportionally the least developed and ...

RULES AND REGULATIONS

5.1 Regulation

Tax credits and benefits
The **** Borloo Act, first of all, allows individuals using private tuition to deduct from their income tax **% of the amounts spent for the use of certain home services, including academic support. This measure was supposed to reduce informal work in this sector.
Moreover, families who use an ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Domia Group (Acadomia)
  • Superprof
  • Clevermate
  • Anacours

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chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Amaury de Balincourt

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Pierrick Cudonnec

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Maelle Vitry

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Héloise Fruchard

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Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Michela Grimaldi

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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