MARKET SUMMARY
1.1 Definition and Introduction
The tutoring market covers different types of activities for students (primary and secondary education) to improve their academic level, including tuition in specific subjects, homework help for primary school students, holiday internships, grad school prep etc. This mostly occurs privately, but can also be done in group.
Tutoring services' vast majority of clients are young students, ranging from lower school up until graduate school. However, most commonly it is parents who initiate the ambition to use supplmentary educational services, often to improve the child's grades or prepare them in the best way possible for future education.
In 2008, the tutoring sector in France experienced a major crisis due to scandals related to questionable hiring methods and incompetent teachers that negatively impacted the image of operators. Faced with this crisis, many operators, including Anacours and Cours Legendre, started issuing qualicert certification procedures to rebuild their image.
The the tutoring market is currently growing in France and is expected to continue doing so going forward. The market is highly concentrated.
Finally, the industry, like many others, is disrupted by digitalization, and the introduction of new players who offer services online or through third-party platforms.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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