1.1 Presentation and definition of the tutoring market
The tutoring market, also sometimes called "shadow education", covers all activities aimed at students (primary and secondary education) to help them improve their academic level : private or group lessons in specific subjects, homework help for primary school students, vacation courses, correction of papers.
It is at the high school level that students most often request tutoring and studies show that parents are the ones who, in most cases, initiate the process. A distinction is made between the client (the final recipient of the service: the student) and the applicant (the parents).
In 2008, the sector experienced a major crisis due to scandals related to dubious hiring methods and incompetent teachers that negatively impacted the image of the operators.
Faced with this crisis of credibility, many operators, including Anacours and Cours Legendre, have initiated Qualicert certification procedures in order to regain a positive and qualitative image.
The tutoring market is currently growing in France and the tutoring segment provided by companies such as Acadomia will be worth several hundred million euros by 2020. The positive dynamics of the tutoring market have also prompted new companies to enter the market, such as o2, a subsidiary of the Oui Care group, which had a turnover of more than 230 million euros in 2019.
Also noteworthy is the popularity of home tutoring activities, which involved approximately one million students in France in 2020.
The reform of the Baccalaureate in 2021 could be detrimental to companies that provide tutoring services, because as Acadomia director Philippe Coleon points out, the Baccalaureate exams are less important than in previous years, whereas it is for this exam that tutoring is most popular with parents. In fact, he estimates that Acadomia will experience a 25% drop in sales in 2021. However, the tutoring market still has a bright future ahead of it, as we note that there are still many students with academic deficiencies and that, with the various technological advances, the possibility of taking home courses online is developing rapidly.
ANALYSIS OF THE DEMAND
ANALYSIS OF THE OFFER
POSITIONING OF THE ACTORS
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (30 p.)
- Consult an example PDF or online
Availability within 1 business day
Our other products
Pack 5 études (-15%) - France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
1 sector analyzed
in 40 pages
The tutoring market - France
Publicado en 27/10/2021 by Antonio Marchitelli
Up-to-date and good coverage
Hello Antonio, Thank you very much for your feedback, we are delighted if our study has perfectly met your expectations. :)