1.1 Definition and Introduction
The tutoring market covers different types of activities for students (primary and secondary education) to improve their academic level, including tuition in specific subjects, homework help for primary school students, holiday internships, grad school prep etc. This mostly occurs privately, but can also be done in group.
Tutoring services' vast majority of clients are young students, ranging from lower school up until graduate school. However, most commonly it is parents who initiate the ambition to use supplmentary educational services, often to improve the child's grades or prepare them in the best way possible for future education.
In 2008, the tutoring sector in France experienced a major crisis due to scandals related to questionable hiring methods and incompetent teachers that negatively impacted the image of operators. Faced with this crisis, many operators, including Anacours and Cours Legendre, started issuing qualicert certification procedures to rebuild their image.
The the tutoring market is currently growing in France and is expected to continue doing so going forward. The market is highly concentrated.
Finally, the industry, like many others, is disrupted by digitalization, and the introduction of new players who offer services online or through third-party platforms.
1.2 Global market
In ****, the world market size for private tutoring was estimated at a value of $*** billion. Moreover, the market is expected to demonstrate strong growth at a CAGR of *.*% per year to reach $***.* billion in ****. This growth is driven mainly by Asia, where higher disposable incomes leads to higher demand on ...
1.3 Domestic market
School support companies in France experienced a major crisis from **** to ****. It then experienced stable growth in ****. In ****, the French tutoring market was valued at approximately €* billion. With an average annual growth rate of *% since ****, France has established itself as the leading market for tutoring in Europe.
Nevertheless, this figure ...
2.1 Profile Analysis: The French Consumer
In France in ****, it is estimated that one out of three high school students, and one out of five middle school students take tutoring courses. Moreover, on a given year, the average number of tutoring hours amount to ** per child, which implies that between one to one and a half ...
2.2 Demand Trends
Education expenditure is increasing
The graph above depicts the aggregate expenditure from the government between **** and ****. In ****, the French government spent close to €*** billion on education, an increase by a CAGR of *.**% per year. Although this figure is not directly correlated to the performance of the tutoring industry, it does ...
3.1 Market overview
The French market for tutoring services is highly concentrated; in ****, Acadomia accounted for **% of the market in France, and is the clear market leader. Each year, Acadomia's **,*** teachers host nearly ***,*** students. [***]
Nevertheless, two factors have prevailed and come to threathen the industry leader's positions:
On the one hand, ...
Distribution occurs either physically or digitally, where the former prevails today, but nonetheless the digital forms of education are gaining in prominence. Most commonly, teachers go to their student's place of location to teach. In some cases, group sessions are ogranised in a public space.
The franchising model
A significant ...
3.3 The informal market
In tutoring, the informal market is an extreme problem for incumbents, and any player trying to tackle the tutoring market. Indeed, Acadomia's CEO claims this is their worst competitor. [***] The informal sector, although impossible to quantify with certainty, represents around **-**% of revenue according to bfmtv. La Tribune puts this value ...
4.1 Service Overview
Tutoring services are fairly harmonized; typically, lessons last around one hour, take place on a weekly basis, and in the student's home. Support lasts up to several months, with a higher concentration in the period before exams.
The different options that are available on the tutoring market follow below:
4.2 Price Analysis
In France, teachers usually make between €** and €** per hour. In contrast, private lessons given by students are priced around €** on average, but have a large range, which makes it difficult to estimate a benchmark price. For instance, Acadomia charges around €** per hour. [***]
On the cost side, Acadomia's CEO Philippe Coléon ...
4.3 Supply Trends
Strategies to combat negative perceptions In France, parents and students have the impression that French education is incomplete and non-competitive: First, the education system is perceived as unequal, which produces difficulties for the student; "We are, among the developed countries, the one whose school elite is proportionally the least developed and ...
Tax credits and benefits
The **** Borloo Act, first of all, allows individuals using private tuition to deduct from their income tax **% of the amounts spent for the use of certain home services, including academic support. This measure was supposed to reduce informal work in this sector.
Moreover, families who use an ...
- Domia Group (Acadomia)
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (38 p.)
- Download an example
- Consult our offers Consulting, Subscription, Press & Education.
Buy a pack and get an immediate discount
Pack 5 études (-15%) - France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Inclus dans ce pack: This study (The tutoring market - France) + 4 other studies of your choice
1 sector analyzed
in 40 pages