Content of the study:MARKET OVERVIEW
1.1 Presentation of the market
A backpack is a storage space that you carry on your back that puts the weight of the equipment it contains on your shoulders through padded and adjustable straps and sometimes also on your hips through a belt. The capacity of its main volume is expressed in liters and varies from half a dozen liters for running bags to a hundred for hiking and mountain models
In our study, we consider several types of backpacks
- School backpacks, sports backpacks and small hiking backpacks;
- Daily use and urban backpacks;
- Leather goods backpacks;
- Large capacity backpacks;
- Connected backpacks.
France is a leading player in the European market, both in terms of consumption and production, with a rather high-end/premium positioning based on the know-how of the textile and leather goods industries.
The competitive landscape is characterized by the presence of numerous players positioned in the different product segments. There are strong competitive tensions in terms of distribution location, sales price and the search fororiginality.
1.2 The global backpack market is enjoying stable growth
The global backpacks market was estimated to be worth $**.** billion in **** and is expected to grow from $**.** billion in **** to $**.** billion by ****, at a CAGR of **. *% during the forecast period ****-****.
Global Backpack Market Size World, ****-****, USD billion Source: ****
1.3 The naf code 15.12Z "Manufacture of travel goods, leather goods and saddlery
In the absence of an naf code specific to backpacks, we will study in this section an naf code relating to French leather goods and the manufacture of goods including backpacks. It is the following code:
**.**Z: Manufacture of travel goods, leather goods and saddlery
We can therefore analyze the ...
ANALYSIS OF THE DEMAND
2.1 Components of the demand for backpacks in France
To better understand the evolution of the backpack demand in France, we will study its main segments, which are
The school backpack The sport backpack The urban backpack (***) Innovative segments
While there are three main segments in the French backpack market, other segments have emerged in recent years. Thus, brands are ...
2.2 The school backpack, a real component of the demand
Backpacks for middle school and high school students are an important segment of the backpack market in France , and some companies make a considerable portion of their sales from this segment.
This segment is driven by the growth in the population of high school and college students. Indeed, the first two ...
2.3 The sports backpack
The backpack benefits from the French craze for sports. Indeed, as indicated by Travelski, which uses the figures of the ANMSM (***), nearly **.*% of French people go to the mountains for the winter vacations and *.*% of them practice winter sports, including skiing, which is practiced by *. *% of French people. Similarly on the ...
2.5 Innovation is key in the backpack market
Innovation is a constant in the French backpack market, in order to improve technical performance and comfort. Thus, Lowe Alpine, positioned at the top of the range, has specialized in the technical segment, with backpacks for great sports (***), as well as models with adjustable back systems without metal or plastic parts. ...
MARKET STRUCTURE
3.1 Players in the backpack industry in France and positioning
Typically, backpacks are manufactured in Asia and then transported to Europe or America. Then, they are sent to wholesalers where they are stored before being dispatched to stores and end users.
Some small national brands, however, prefer ***% French production , such as Bleu de Chauffe, whose workshops are located in the Aveyron ...
3.2 Case study: the production stages of an Osprey backpack
The creation of a new Osprey backpack consists of the following four major steps :
- Creation, called "Line Review *": product designers gather, propose and discuss ideas
- Design, called "Line Review *": This stage engages the management teams who establish the bag's various functions, specifications, and price
- Prototyping, called "Line Review ...
3.3 Number of companies and employees in the leather goods industry
To analyze the number of companies and employees in the leather goods industry in France, we will use the following NAF codes
**.**Z: Manufacture of travel goods, leather goods and saddlery **.**B: Retail sale of leather goods and travel goods
As the graph below shows, the leather goods industry is ...
ANALYSIS OF THE OFFER
4.1 A wide variety of products on the market
Backpacks are bags with two straps to pass the arms, intended to be carried on the back. Some of them are equipped with a belt at the waist to support the hips, and sometimes also at the torso level for optimal support.
There are different sizes of backpacks (***), generally ranging from ...
4.2 Prices vary greatly depending on the quality of the product and its uses
Prices are directly related to the type of product and the brand of the product. Generally, we find the following price ranges:
School, sports and hiking backpacks : between * and ** euros for basic products, ** and ** euros for mid-range products and between ** and *** euros for high-end brands specialized in a particular segment; Daily ...
REGULATION
5.1 Standards and regulations for the manufacture and use of various types of backpacks
Importing and exporting bags and suitcases from China
For most backpacks, no specific standards are applicable when importing from China. However, the European REACH regulation (***), which came into force in ****, aims to identify, evaluate and control chemical substances manufactured, imported and placed on the European market. The various materials and substances ...
POSITIONING OF THE ACTORS
6.1 Segmentation
- Osprey Europe
- Lowe Alpine (Rab Equipment group)
- Hedgren
- Samsonite
- Body Pack
- Herschel Supply Co.
- American Tourister (Groupe Samsonite)
- Bentley
- Kipling (VF International)
- Schneiders
- VF Corporation
- MILLET MOUNTAIN GROUP
- Columbia Sports Wear
- Deuter (Groupe Schwan Stabilo)
- Go Sport France
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Reviews (1)
The backpack market - France
Publicado en 18/11/2021 by Philippe Moevi
The market study is easy and enjoyable to read. It is concise and provides a good basis for your work.
Businesscoot Response:
Hello Philippe, Thank you for your positive feedback. We are delighted to see that this study was useful to you.
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