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MARKET OVERVIEW

1.1 Presentation and definition of the market

A backpack is a bag that is carried on the back by holding the weight of its contents on the shoulders through padded and adjustable straps, and sometimes even on the hips through a belt. The capacity of its volume is expressed in liters and ranges from half a dozen liters for racing bags to a hundred liters for trekking and mountain models.

Different types of backpacks are included in our market analysis:

  • School, sports and hiking backpacks;
  • Backpacks for everyday and urban use;
  • Leather backpacks.

The global backpack market is growing and displays positive expectations. This growth is mainly driven by the high demand in China and the Asia-Pacific region, while the American market, on the other hand, is progressively weakening.

The average price of backpacks in Brazil have gone up by 10% between the end of 2017 and the beginning of 2019, pushed in particular by the devaluation of the real in comparison with the dollar. According to the Brazilian Association of Manufacturers and Importers of School and Office Items (Abfiae), the rise in prices (which is more than twice the inflation rate on the same period) is due to the increasing cost of raw materials used in the products. In case of backpacks, almost 100% of the products are imported, which actually pushes towards a contraction of the demand. [BandNews FM]

However, the backpack market is traditionally known to display an organic growth every year, especially thanks to students having to carry school materials and adults to carry work and/or gym equipment. In addition, some players (e.g. Samsonite) have been betting on the recovery of the Brazilian economy, planning substantial investments in the country. [EXAME] Finally, Licensing is a growing trend that is expected to drive the category’s growth.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti